SoFi Make investments is acknowledged for delivering award-winning Do-it-Your self (DIY) digital investing expertise, incomes the very best General Satisfaction rating amongst a brand new technology of traders.
SAN FRANCISCO–(BUSINESS WIRE)– SoFi Applied sciences, Inc. (NASDAQ: SOFI), the one-stop store for digital monetary companies, right now introduced SoFi Make investments has ranked #1 amongst do-it-yourself (DIY) brokerages nationwide within the JD Energy 2026 U.S. Investor Satisfaction StudySM.
The popularity underscores SoFi’s management in digital monetary companies, with its top-ranked investing platform serving as a cornerstone of a totally built-in, digital-first expertise for a brand new technology of traders with a wide array of merchandise and better management over their full monetary lifecycle.
Traders can construct really diversified portfolios, with entry to a variety of funding choices, together with shares, ETFs, IPOs, different property, and choices by way of SoFi Securities. It additionally contains built-in monetary instruments and knowledge that assist members make knowledgeable choices by way of SoFi Make investments brokerage accounts and tax benefit IRA accounts throughout their total portfolio, serving to members handle their full monetary lives in a single place.
“Being ranked #1 in DIY investor satisfaction by JD Energy displays our dedication to constructing world class merchandise that assist our members get their cash proper,” mentioned Anthony Noto, CEO of SoFi. “To realize that, we consider in a easy formulation: spend lower than you make, and make investments the remainder. SoFi makes it straightforward for our members to place that into motion by combining seamless know-how with a totally built-in suite of merchandise and steering to assist individuals attain monetary independence.”
The research, which benchmarks the experiences of seven,982 suggested and 4,335 DIY traders, evaluated the most important DIY funding platforms throughout seven key dimensions: digital channels; ease of doing enterprise; individuals; product and repair choices; resolving issues or complaints; belief; and worth for charges paid.
SoFi achieved the very best total satisfaction rating amongst DIY platforms, outperforming each conventional monetary establishments and fintech rivals and ranked #1 throughout a number of vital dimensions, together with:
- #1 in digital channels, reflecting an easy-to-use, mobile-first expertise
- #1 in ease of doing enterprise, simplifying investing for all expertise ranges
- #1 in worth for charges paid, delivering robust perceived worth
- #1 in product and repair choices assembly investor wants
These prime scores spotlight SoFi’s skill to ship an intuitive, digital-first platform that simplifies investing at each stage of a member’s monetary life. As a part of its mission to assist individuals obtain monetary independence, SoFi continues to spend money on innovation throughout its platform, increasing capabilities, enhancing consumer expertise, and delivering personalised insights that empower members to achieve their monetary ambitions.
For extra info on SoFi Make investments or to begin investing with a platform designed that can assist you get your cash proper go to www.sofi.com/make investments.
About SoFi
SoFi Applied sciences (NASDAQ: SOFI) is a one-stop store for digital monetary companies on a mission to assist individuals obtain monetary independence to comprehend their ambitions. 13.7 million members belief SoFi to borrow, save, spend, make investments, and shield their cash and purchase, promote and maintain their crypto – multi functional app – and get entry to monetary planners, unique experiences, and a thriving neighborhood. Fintechs, monetary establishments, and types use SoFi’s know-how platform Galileo to construct and handle progressive monetary options throughout 128 million international accounts. For extra info, go to www.sofi.com or obtain our iOS and Android apps.
©2026 SoFi Applied sciences, Inc. All rights reserved.
Concerning the JD Energy 2026 U.S. Investor Satisfaction Research
SoFi acquired the very best rating within the do-it-yourself section of the JD Energy 2026 U.S. Investor Satisfaction Research, which measures the satisfaction of traders who commerce/make investments on their very own with none skilled recommendation. For JD Energy award info, go to jdpower.com/awards (opens exterior website) . JD Energy 2026 Rating methodology might be discovered at jdpower.com/enterprise/awards (opens exterior website) . Award issued 3/18/2026. Research is independently carried out, and the collaborating corporations don’t pay to take part; nevertheless, use of award and promotional supplies is topic to a license payment.
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
SoFi Make investments is a commerce identify utilized by SoFi Wealth LLC and SoFi Securities LLC providing funding services and products. Robo investing and advisory companies are offered by SoFi Wealth LLC, an SEC-registered funding adviser. Brokerage and self-directed investing merchandise provided by way of SoFi Securities LLC, Member FINRA (opens exterior website) /SIPC (opens exterior website)
For disclosures on SoFi Make investments platforms go to SoFi.com/authorized. For a full itemizing of the charges related to SoFi Make investments please view our payment schedule.
SoFi can’t assure future monetary efficiency, and previous efficiency isn’t any indication of future success. Screens simulated for illustrative functions.
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