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HomePeer to Peer LendingFintech Nexus E-newsletter (March 15, 2024): TransUnion launches OneTru, an AI-powered information...

Fintech Nexus E-newsletter (March 15, 2024): TransUnion launches OneTru, an AI-powered information analytics platform

TransUnion, one of many huge three credit score bureaus, has launched a brand new information analytics platform referred to as OneTru.

The brand new platform will provide banks and fintechs AI and ML instruments for addressing quite a lot of credit score, anti-fraud and advertising and marketing wants.

There are 4 key layers in OneTru:
1. Information administration layer – offering entry to compliant credit score and non-credit information.
2. Id layer – matches on-line and offline private id fragments.
3. Analytics layer – makes use of AI to generate actionable insights throughout credit score, fraud mitigation and advertising and marketing.
4. Supply layer – leverages a unified information governance framework to make sure regulatory compliance.

This new product leverages the AI platform from Neustar, an organization TransUnion acquired in 2021.

TransUnion made it clear that this new platform is simply the beginning. Tim Martin, Chief International Options Officer, stated, “OneTru offers us with a world chassis upon which we’ll deploy merchandise and share experience internationally in a cheap and compliant means. It’s a game-changer for our clients and for the trade.”

The entire thought is “to drive a extra full and protracted image of a shopper.”

> TransUnion launches new information analytics platform powered by AI

By Frank Gargano

The credit score bureau’s information analytics portal, OneTru, hosts all beforehand provided merchandise on a hybrid cloud-based platform and makes use of guides powered by synthetic intelligence to streamline question processes.

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  • Peter RentonPeter Renton

    Peter Renton is the chairman and co-founder of Fintech Nexus, the world’s largest digital media firm targeted on fintech. Peter has been writing about fintech since 2010 and he’s the creator and creator of the Fintech One-on-One Podcast, the primary and longest-running fintech interview sequence.



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