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GTM 90: The GTM Playbook Below Assault and Bootstrapping a Neighborhood to Multi-Million Greenback Income with James Kaikis


James Kaikis presently serves because the Head of Go-To-Market and Chief Options Officer at TestBox, an progressive firm revolutionizing the way in which consumers work together with product demos. Earlier than his tenure at TestBox, James co-founded the PreSales Collective with Yuji Higashi. Below their management, the neighborhood grew to become a pivotal useful resource within the presales area till its profitable acquisition in November 2021. James additionally has a wealthy historical past in solution-oriented management roles at outstanding firms together with Salesforce and Showpad.

Mentioned on this Episode:

  • The facility of presales in driving income progress and buyer success
  • Methods for scaling a community-based enterprise from zero to thousands and thousands
  • The way forward for B2B software program demos and the way TestBox is main the cost
  • Classes discovered from a profitable startup exit in simply 18 months
  • Insights on go-to-market technique, product-led progress, and customer-centricity

Highlights:

6:05 – Bootstrapping a community-based enterprise to multi-million greenback income.

8:35 – Secrets and techniques behind PreSales Collective’s speedy progress and profitable exit.

11:05 – Transitioning from founder to Chief Options Officer at TestBox.

13:35 – The way forward for B2B software program demos and TestBox’s progressive strategy.

18:35 – The untapped potential of presales in driving income progress.

21:05 – Balancing product-led progress with customer-centricity.

23:35 – Classes discovered from constructing, scaling, and exiting a profitable startup.

28:35 – The significance of aligning presales, gross sales, and buyer success.

31:05 – James’ imaginative and prescient for the way forward for presales and B2B software program demos.

33:35 – Recommendation for entrepreneurs and income leaders trying to drive progress.

45:05 – One factor income leaders consider to be true that James thinks is bull$***.

48:09 – One factor that’s working for James in go-to-market proper now.

Visitor Speaker Hyperlinks (James Kaikis):
LinkedIn: https://www.linkedin.com/in/jameskaikis/

Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Publication: thegtmnewsletter.substack.com/

Sponsors:

  1. Dropped at you by PocusPocus turns information into income. Mix all product utilization and intent alerts your group must prioritize one of the best alternatives and take fast motion. Pocus helps you construct pipeline based mostly on actual shopping for alerts, not your group’s finest guess (whether or not it’s touchdown new logos or increasing current ones). With Pocus, go-to-market groups at Asana, Canva, Miro, and Loom save 10+ hours every week digging by means of information to seek out and shut offers with confidence. Create focus to your group with Pocus – see it in motion by requesting a demo Pocus dot com slash demo. 
  2. Dropped at you by SynchSynch is a single platform for all your Gross sales & Gross sales Ops tooling. From utilizing pure language to construct dashboards that may make your RevOps lead jealous, to getting forecasting, pipeline administration, and lead routing from a single vendor, Synch means that you can spend extra time driving the enterprise ahead. For extra data, head over to withsynch.com.

The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.

The put up GTM 90: The GTM Playbook Below Assault and Bootstrapping a Neighborhood to Multi-Million Greenback Income with James Kaikis appeared first on GTMnow.

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