TransUnion, one of many huge three credit score bureaus, has launched a brand new information analytics platform referred to as OneTru.
The brand new platform will provide banks and fintechs AI and ML instruments for addressing quite a lot of credit score, anti-fraud and advertising and marketing wants.
There are 4 key layers in OneTru:
1. Information administration layer – offering entry to compliant credit score and non-credit information.
2. Id layer – matches on-line and offline private id fragments.
3. Analytics layer – makes use of AI to generate actionable insights throughout credit score, fraud mitigation and advertising and marketing.
4. Supply layer – leverages a unified information governance framework to make sure regulatory compliance.
This new product leverages the AI platform from Neustar, an organization TransUnion acquired in 2021.
TransUnion made it clear that this new platform is simply the beginning. Tim Martin, Chief International Options Officer, stated, “OneTru offers us with a world chassis upon which we’ll deploy merchandise and share experience internationally in a cheap and compliant means. It’s a game-changer for our clients and for the trade.”
The entire thought is “to drive a extra full and protracted image of a shopper.”
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