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The Billion-Greenback Alternative to Assist Ladies Navigate Menopause with Grace

The ladies’s well being and femtech house has boomed in recent times. Femtech alone is projected to develop globally from $47B in 2022 to ~$108.8B in 2032.

Beforehand taboo subjects like menstruation, fertility, and feminine sexual wellness have hit the mainstream, and institutional cash has adopted. In 2023:

  • Ladies’s well being firms raised $1.1B+ throughout 120 offers

  • Their common deal measurement reached $10.4m, a historic document

Screenshot 2024-03-08 at 1.07.01 PM

Supply: Priority Analysis

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Regardless of the increase, solely 5% of femtech startups are constructing options for menopause, a stage of life that 1B+ girls shall be experiencing by 2025.

That’s 12% of the world inhabitants – and $600B of spending energy left on the desk.  

In nearly all ages group, girls constantly spend extra on healthcare than males, and so they’re 75% extra possible to make use of digital instruments for healthcare.


Supply: HITLAB

That represents massive alternatives for enterprise builders:


The obvious place to look is the $105.5B telehealth market. Firms that tailor their digital providing to menopause are already reaping the reward:

  • Midi Well being, a digital care clinic for girls experiencing menopause and perimenopause, is ready to lift $60m merely months after its final $25m spherical;
  • Elektra Well being, one other digital supplier for menopause care, lately raised $3.3m.

Given the dimensions of the chance, there’s nonetheless room for different challengers to emerge. As of final September, 45% of girls nonetheless reported by no means having talked with their GP about menopause-related techniques. Trouble-free, judgment-free digital well being choices are important.

You can even companion with firms to supply digital menopause care as an worker profit, like Gennev.  

Assist and communities

Menopause generally is a socially isolating time for girls – 33% of menopausal girls really feel much less outgoing in social conditions and 23% really feel socially remoted.

On-line platforms supporting menopausal girls with social bonds, content material, and recommendation are gaining traction – Omena, a menopause help app, raised $858k this 12 months.

However there are many alternatives for others to enter the fray, particularly for those who deal with totally different points of the expertise:

👜 Profession: Menopause prices American girls ~$1.8B in misplaced working time yearly. Develop a group for career-driven girls who need options to reclaim productiveness (whereas letting their physique do its factor).

💰 Finance: For ladies between 45-60 within the US, menopause contributes to ~$25B in medical prices. Construct an app or group to assist them handle and optimize menopause-related spending.

🫂 Partnership: Who else feels lonely throughout menopause? Spouses and companions who wish to assist their important others overcome this powerful time. Create help content material, or on-line programs, to assist S.O.s co-navigate menopause with the ladies of their lives.

❤️ Love: Intercourse and relationships may look totally different for some girls within the menopause stage, and so they want a spot to discover dates with comparable objectives. For example, you possibly can refashion an current asexual relationship app to assist those that really feel just like the screenshot under.

Screenshot 2024-03-08 at 1.05.45 PM

Supply: r/Menopause

Gadgets and Wearables

Cooling wristbands just like the Embr Wave will set you again ~$300 a bit. Ladies are additionally shopping for different sizzling flash reduction units equivalent to these $199 cooling pillows, which brings in $1.1m of month-to-month income, per Jungle Scout.

The buyer willingness to pay lots of of {dollars} per machine alerts that there are alternatives for different DTC manufacturers to enter the menopause tech market.

Light-weight, transportable cooling units and equipment based mostly on sure behaviors/events (equivalent to this one for exercising) may very well be one place to begin. 

You can even curate merchandise and construct “menopause care in a field.” Embody cooling units, bedding, dietary supplements, skincare samples, and feel-good gadgets like scented mist for cooling followers, to create a self care expertise.

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