The ladies’s well being and femtech house has boomed in recent times. Femtech alone is projected to develop globally from $47B in 2022 to ~$108.8B in 2032.

Beforehand taboo subjects like menstruation, fertility, and feminine sexual wellness have hit the mainstream, and institutional cash has adopted. In 2023:

• Ladies’s well being firms raised $1.1B+ throughout 120 offers

• Their common deal measurement reached $10.4m, a historic document

Supply: Priority Analysis

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Regardless of the increase, solely 5% of femtech startups are constructing options for menopause, a stage of life that 1B+ girls shall be experiencing by 2025.

That’s 12% of the world inhabitants – and $600B of spending energy left on the desk.  

In nearly all ages group, girls constantly spend extra on healthcare than males, and so they’re 75% extra possible to make use of digital instruments for healthcare.

Supply: HITLAB

That represents massive alternatives for enterprise builders:

Telehealth

The obvious place to look is the $105.5B telehealth market. Firms that tailor their digital providing to menopause are already reaping the reward:

• Midi Well being, a digital care clinic for girls experiencing menopause and perimenopause, is ready to lift $60m merely months after its final $25m spherical;
• Elektra Well being, one other digital supplier for menopause care, lately raised $3.3m.

Given the dimensions of the chance, there’s nonetheless room for different challengers to emerge. As of final September, 45% of girls nonetheless reported by no means having talked with their GP about menopause-related techniques. Trouble-free, judgment-free digital well being choices are important.

You can even companion with firms to supply digital menopause care as an worker profit, like Gennev.  

Assist and communities

Menopause generally is a socially isolating time for girls – 33% of menopausal girls really feel much less outgoing in social conditions and 23% really feel socially remoted.

On-line platforms supporting menopausal girls with social bonds, content material, and recommendation are gaining traction – Omena, a menopause help app, raised $858k this 12 months.

However there are many alternatives for others to enter the fray, particularly for those who deal with totally different points of the expertise:

👜 Profession: Menopause prices American girls ~$1.8B in misplaced working time yearly. Develop a group for career-driven girls who need options to reclaim productiveness (whereas letting their physique do its factor).

💰 Finance: For ladies between 45-60 within the US, menopause contributes to ~$25B in medical prices. Construct an app or group to assist them handle and optimize menopause-related spending.

🫂 Partnership: Who else feels lonely throughout menopause? Spouses and companions who wish to assist their important others overcome this powerful time. Create help content material, or on-line programs, to assist S.O.s co-navigate menopause with the ladies of their lives.

❤️ Love: Intercourse and relationships may look totally different for some girls within the menopause stage, and so they want a spot to discover dates with comparable objectives. For example, you possibly can refashion an current asexual relationship app to assist those that really feel just like the screenshot under.

Supply: r/Menopause

Cooling wristbands just like the Embr Wave will set you again ~$300 a bit. Ladies are additionally shopping for different sizzling flash reduction units equivalent to these $199 cooling pillows, which brings in $1.1m of month-to-month income, per Jungle Scout.

The buyer willingness to pay lots of of {dollars} per machine alerts that there are alternatives for different DTC manufacturers to enter the menopause tech market.

Light-weight, transportable cooling units and equipment based mostly on sure behaviors/events (equivalent to this one for exercising) may very well be one place to begin. 

You can even curate merchandise and construct “menopause care in a field.” Embody cooling units, bedding, dietary supplements, skincare samples, and feel-good gadgets like scented mist for cooling followers, to create a self care expertise.

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