Accor has introduced a brand new multi-market loyalty partnership with Uber that hyperlinks the 2 corporations’ accounts and lets ALL Accor members earn resort factors on Uber rides and Uber Eats orders.
The deal is positioned as a strategic step to increase Accor’s loyalty program past the resort keep and into on a regular basis mobility and meals supply.
What’s Truly Launching
The headline is account linking: join your ALL Accor and Uber profiles, and your Uber and Uber Eats spending begins producing ALL Accor factors.
The rollout begins within the second half of the 12 months and initially covers Uber and Uber Eats in France, Germany, and Poland, with Uber mobility-only advantages extending to the United Arab Emirates, Saudi Arabia, Qatar, and Morocco.
There’s additionally a standing angle. Annual Uber One members will get an ALL Accor standing improve, and eligible ALL Accor members get an prolonged free trial of Uber One.
Past that, Uber’s companies are being woven into the ALL Accor digital ecosystem so members can ebook them with out leaving the resort app or web site.
The Greater Image
This isn’t Accor and Uber’s first partnership.
In February 2025, ALL plugged Uber Reserve straight into the ALL.com web site and the ALL cell app for visitors in Australia and New Zealand, letting vacationers pre-book rides as much as 90 days prematurely, useful for airport runs and massive occasions at venues like Accor Stadium in Sydney.
That earlier partnership was about reserving comfort. The brand new multi-market deal is the loyalty layer on high.
The Catch: No Redemptions Allowed
Right here’s the place the announcement will get a bit of skinny.
The whole lot within the press launch is about incomes ALL Accor factors on Uber and unlocking standing perks. There’s no point out of redeeming ALL Accor factors to pay for an Uber trip.
That’s a BIG hole, as a result of utilizing factors to cowl a trip in a overseas metropolis, the place airport transfers and quick hops can quietly price greater than a meal, is precisely the type of redemption travellers really need.
It’s additionally a step backward in a single particular sense.
Accor beforehand ran an “ALL Mobility” reserving movement for taxis and chauffeur-driven automobiles the place members may earn 1 level per €1 spent, and, importantly, redeem factors towards these rides. It was a golden period!
The Uber tie-up is greater, slicker, and extra international, but it surely seems to be earn-only.
My Private Expertise
I used Accor’s ALL Mobility (powered by Bolt and others) for just a few UK rides in 2023. The most effective half was paying with factors. although at about half the worth you’d get redeeming on a resort keep.
With the brand new Uber partnership it appears to be like like solely incomes is on the desk, not redemption. That’s the lacking piece.
Incomes just a few factors on a trip is sweet. With the ability to spend them is the characteristic that may really transfer the needle.
The fear, in fact, is that opening up redemption would set off an enormous factors burn, however that’s one thing Accor may handle with wise caps.
For now, although, it’s earn-only, with reciprocal standing thrown in.
