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GTM 89: Bundling the GTM Stack, Secrets and techniques of Successful Traders & Touchdown Key Hires with Daniel Ruiz

Daniel Ruiz has spent his profession driving development at high-velocity startups, serving as an early worker at a number of YC firms earlier than co-founding Synch. As CEO, he has efficiently raised funding from high traders like Haystack and Jack Altman in a difficult market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, serving to income groups spend much less time on gross sales ops and extra time truly promoting. He brings hard-won insights on leveraging traders, touchdown essential first hires, and scaling with in-person gross sales. Most significantly, Daniel is a founder who leads from the entrance, at all times desirous to hop on a aircraft to shut an enormous deal.

Mentioned on this Episode:

  • The shifting panorama of bundling vs unbundling within the go-to-market tech stack.
  • Key classes and techniques from Daniel’s profitable fundraising course of.
  • Extracting most worth from VCs by making particular requests and following up.
  • Why in-person gross sales and distant work philosophies are essential concerns for startups.
  • The misguided perception that “outbound is useless” and what’s working in outbound gross sales.
  • The best way to discover and land a essential first gross sales rent as an early-stage startup.
  • The ability of “pretend journey plans” for accelerating development via in-person gross sales.


(04:10) – Bundling vs unbundling within the go-to-market tech stack.

(08:36) – Daniel’s fundraising course of and classes realized.

(13:39) – Extracting worth from traders.

(17:57) – Daniel’s “lightbulb second” on leveraging traders.

(21:10) – In-person conferences and constructing belief with traders.

(24:35) – Synch’s in-person vs distant work philosophy.

(29:52) – When to let go of gross sales as a founder.

(32:48) – Discovering the suitable first gross sales rent.

(36:52) – One factor income leaders consider to be true that Daniel thinks is bull$***

(41:14) – One factor that’s working for Daniel in go-to-market proper now.

Visitor Speaker Hyperlinks (Daniel Ruiz):

Host Speaker Hyperlinks (Scott Barker):


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  • Delivered to you by SynchSynch is a single platform for your entire Gross sales & Gross sales Ops tooling. From utilizing pure language to construct dashboards that can make your RevOps lead jealous, to getting forecasting, pipeline administration, and lead routing from a single vendor, Synch permits you to spend extra time driving the enterprise ahead. For extra data, head over to

The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.

The put up GTM 89: Bundling the GTM Stack, Secrets and techniques of Successful Traders & Touchdown Key Hires with Daniel Ruiz appeared first on GTMnow.



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