October 21, 2025
The wellness expertise sector has been coping with a elementary downside for years: excessive preliminary gross sales adopted by product abandonment charges that might make any CEO nervous and this isn’t simply anecdotal proof however precise information displaying that standalone wellness units wrestle to maintain customers engaged previous the primary few months which creates an enormous retention problem for firms making an attempt to construct sustainable enterprise fashions. In keeping with analysis from Deloitte’s 2025 well being tech outlook, standalone wellness units present consumer retention charges hovering round 60% after simply three months. Fairly horrible when you concentrate on the client acquisition prices on this house. However built-in platforms that mix {hardware} with app-based monitoring and personalised steering? These are displaying 40% larger retention, which explains why E-FACTORY GROUP SRL simply introduced it’s launching a patented next-gen respiration machine alongside a companion app for its NoMore® line.
The Italian wellness tech firm stated final month it’s accelerating world distribution (excluding EU markets) whereas unveiling plans for the brand new machine and app that’ll observe consumer progress, supply non-obligatory clinician oversight, and supply neighborhood perks. Not precisely an enormous suprise given the place the market’s headed. However the timing is attention-grabbing.
The Retention Downside No one Needs to Discuss About
Right here’s what’s actually taking place in wellness tech proper now. Corporations are delivery hundreds of thousands of models – E-FACTORY GROUP itself has moved 50,000+ NoMore® units globally since 2023 – however the business’s soiled secret is that alot of those units find yourself in drawers after a number of weeks. The factor is, this isn’t a brand new downside.
Market evaluation from Grand View Analysis tasks the wellness tech sector hitting $275 billion by 2028, pushed primarily by client demand for drug-free options and preventative well being options. Sturdy progress projections. However while you take a look at the information on precise sustained utilization, the image will get extra sophisticated and also you begin seeing why firms are pivoting towards built-in platforms quite than simply delivery higher {hardware}. Most customers purchase wellness units with good intentions after which life will get in the way in which, routines break down, and the machine turns into one other piece of unused tech gathering mud.
What’s modified not too long ago is that firms are lastly determining that the answer isn’t higher {hardware} – it’s higher engagement. Apps. Progress monitoring. Social proof. Elective skilled steering. All of the stuff that turns a one-time buy into an ongoing relationship.
“We’re seeing growing demand from prospects who need to observe their progress and have the choice to attach with clinician for steering,” stated Riccardo, CEO of E-FACTORY GROUP SRL. “The info we’re seeing suggests that individuals follow wellness routines once they can see their enchancment over time, which is basically altering how firms like ours must method product improvement.”
Why the App Integration Development Issues (and Why Now)
So E-FACTORY GROUP’s transfer to pair its next-gen machine with an app isn’t precisely revolutionary – it’s following a sample that’s grow to be fairly customary throughout wellness tech. However right here’s the place it will get attention-grabbing for the broader market.
The corporate’s specializing in three particular app options: private progress monitoring, non-obligatory entry to clinicians, and unique neighborhood perks together with reductions and early product entry. That mixture addresses what McKinsey’s analysis on the wellness market identifies because the three essential drivers of sustained engagement – seen outcomes, skilled validation, and neighborhood belonging.
Practically 80% of customers now prioritize wellness in day by day routines in line with McKinsey’s information, however the hole between intention and sustained conduct stays large which is the elemental problem each wellness firm faces. Which is why we’re seeing this industrywide shift towards built-in platforms quite than standalone merchandise.
“Our benefit isn’t simply the 10-minute routine or the moveable design – it’s understanding that the market wants ongoing help and validation, not only a machine,” Riccardo defined. When prospects inform us they’ve averted sinus surgical procedure or stopped counting on nasal sprays each evening, that suggestions loop is what retains them engaged and coming again.”
Look, the shift towards built-in platforms is smart from a enterprise perspective too. Buyer lifetime worth goes up dramatically while you transfer from one-time {hardware} gross sales to ongoing app engagement. Particularly in tech.
The B2B Angle No one’s Speaking About
What caught my consideration in E-FACTORY GROUP’s announcement was the emphasis on B2B enlargement alongside the buyer app launch and this dual-channel method is getting extra frequent in wellness tech however most firms wrestle to execute each properly. The corporate’s seeing early traction with clinics inserting multi-unit orders for resale, which suggests they’re positioning NoMore® as each a direct-to-consumer product and a professional-recommended answer.
Analysis from the Bronchial asthma and Allergy Basis of America reveals over 50 million Individuals cope with nasal allergic reactions yearly, whereas hundreds of thousands extra wrestle with persistent sinus congestion. That’s an enormous addressible market, however reaching it requires a number of touchpoints – each client advertising and marketing {and professional} endorsement.
The B2B technique additionally supplies validation that issues in a skeptical market. When clinics are prepared to inventory and advocate a product, it carries weight that no quantity of client promoting can match. It’s higher than most. E-FACTORY GROUP’s betting that combining clinic distribution with an app that gives non-obligatory clinician oversight creates a virtuous cycle – professionals advocate the machine, customers interact by the app, information validates effectiveness, extra professionals purchase in.
“The aggressive panorama is attention-grabbing as a result of everybody’s targeted on both pure DTC or pure B2B, whereas the actual alternative is in serving each channels with totally different worth propositions,” Riccardo famous.
The query turns into whether or not firms can really ship on each client {and professional} expectations simultaneuosly. Totally different gross sales cycles. Totally different worth propositions. Totally different help necessities.
What This Means for the Respiratory Wellness Class
The crimson gentle remedy house for sinus and respiration wellness continues to be comparatively small in comparison with different wellness tech classes. However the fundamentals are strong. Harvard Medical College analysis has validated gentle remedy purposes throughout numerous wellness functions, and client choice for drug-free options continues accelerating.
E-FACTORY GROUP’s announcement positions them on the intersection of a number of converging tendencies: built-in wellness platforms, professional-recommended client merchandise, and habit-based well being options and the timing suggests they’re making an attempt to determine market management earlier than bigger rivals enter the house. Whether or not that interprets to significant market share stays to be seen. However the strategic logic is fairly sound.
The corporate’s additionally enhanced packaging integrity, clarified consumer directions, and improved onboarding processes to help worldwide enlargement – all of the operational stuff that issues while you’re scaling however doesn’t make headlines. Which suggests they’re considering past simply the announcement to precise execution.
This announcement positions us on the intersection of client wellness demand {and professional} steering, which is precisely the place we need to be because the market matures,” Riccardo stated.
The Larger Trade Image
What E-FACTORY GROUP’s strikes inform us is that wellness tech firms are transferring past the “ship models and hope for the very best” mannequin towards built-in engagement platforms and this shift is going on throughout all the sector not simply in respiration wellness. The numbers help this shift. Retention issues greater than preliminary gross sales when buyer acquisition prices preserve climbing and competitors intensifies.
The companion app with non-obligatory clinician oversight represents a selected guess about the place respiration wellness is headed – towards personalised, trackable, professionally-supported routines quite than standalone units. Time will inform if that guess pays off. However given the broader market tendencies and client conduct information, it’s not a foul wager.
For the wellness tech sector general, count on to see extra of this type of integration. Standalone units have gotten commodity merchandise. The worth is shifting to the engagement layer, the information insights, the skilled networks, and the neighborhood options that preserve customers coming again. Corporations that determine that mixture will seemingly seize disproportionate market share over the subsequent few years.
E-FACTORY GROUP’s restricted early-access beta for non-EU markets suggests they’re testing rigorously earlier than full rollout, which is smart given regulatory complexity and operational challenges of launching built-in platforms throughout a number of markets. The staged method lets them validate the mannequin earlier than commiting to large scale which is smarter than making an attempt to launch every little thing all over the place without delay.
The place this goes subsequent relies upon partly on execution and partly on how shortly the respiration wellness class matures. However the directional development is obvious – integration wins, standalone loses, and corporations that mix {hardware}, software program, {and professional} networks will outline the subsequent part of wellness tech progress.
About E-FACTORY GROUP SRL
E-FACTORY GROUP SRL, based in 2023 and headquartered in Bassano del Grappa, Italy, develops the NoMore® line of non-invasive, drug-free red-light remedy units. The corporate serves prospects globally (Europe excluded) by direct-to-consumer channels and selective B2B partnerships, specializing in moveable, habit-friendly wellness options backed by photobiomodulation analysis.
Media Contact:
Riccardo, CEO
efactorygroupsrl@gmail.com
Web site: https://try-nomore.com
