Monday, November 24, 2025
HomeStartupWhy these Sydney retirees turned startup founders of their 70s

Why these Sydney retirees turned startup founders of their 70s


After dealing with a significant well being scare, Sydney grandparents Ken and Adelle Alexander may have focussed on their very own bodily and psychological wellbeing via retirement.

As a substitute, that tough expertise impressed the couple to provide again to their neighborhood — within the type of a brand new smartphone app.

“We couldn’t actually do it financially, as a result of we’re each retired now, and we don’t have the funds to do this,” Ken Alexander, 80, advised SmartCompany.

“However we did have the capability to provide one thing again by means of an affordable app, which would offer assist and help to households.”

The result’s Watchful i, an app permitting customers to share their location with household and pals, and request help in the event that they discover themselves in danger.

In a market full of private security apps, Watchful i emphasises peace of thoughts together with bodily safety.

The unlikely founder stated that the purpose of distinction emerged from a lifetime of expertise, far exterior the normal startup sector.

Why these Sydney retirees turned startup founders of their 70s

Screenshots of Watchful i in motion. Supply: Provided

Designed to “give one thing again”

The concept for Watchful i occurred in 2020, as Adelle, now 77, underwent therapy for lymphoma.

“We discovered we bought an infinite quantity of contribution from the well being system, and the care and concern of individuals in these occupations left us with a need to form of give one thing again to the neighborhood,” stated Ken.

On the similar time, among the couple’s seven grandchildren have been graduating from college and venturing into the world on their very own for the primary time.

Ken, whose background is in psychology, and Adelle, a career-long instructor, imagined a system permitting their family members to broadcast their location and name for help if wanted.

“We had this curiosity in taking care of them,” he stated.

The identical resolution may additionally assist late-night staff, just like the medical professionals returning residence after gruelling night time shifts, Ken added.

The couple is now contemplating get Watchful i into the palms of emergency responders, “giving one thing again for his or her help, which we acquired throughout” Adelle’s therapy.

Watchful i is out there on each the Apple and Google app shops on a free trial foundation, with paid subscriptions beginning at $7.99 a month.

Free memberships for healthcare and emergency providers staff are one choice being mentioned, however no ultimate selections have been made.

Peace of thoughts

Watchful i makes use of a ‘site visitors gentle’ system, permitting customers to flag after they’re in want of assist, and designated ‘protectors’ are notified if customers don’t test in inside set time frames.

If time runs out with a consumer checking in, the Watchful i app can start an audio recording, broadcast to these linked ‘protectors’.

Comparable ideas exist already.

Private security apps like Australia’s personal Life360 are in style with households worldwide, and ‘share my location’ features at the moment are commonplace throughout messaging providers like WhatsApp.

What differentiates Watchful i, Ken stated, is its deal with these ‘protectors’ and regularly serving to them turn out to be snug with the unknown.

“We realised that generally, the priority about security was much less necessary than the related fear and anxiousness that everybody went via over expectations that issues would go fallacious,” he stated.

“Our app is designed to offer peace of thoughts via reducing individuals’s anxiousness ranges, fear ranges and stress ranges, and in that sense, it’s bought a special goal than simply location sharing and ‘I’m protected’ messages,” the founder added.

Untapped experience for startups

What the founders had in ardour, they lacked in hardcore technical expertise.

In line with their household focus, they shared the concept with their son, whose personal background is in IT, and ultimately their grandson, Thomas Alexander, “who is definitely driving the app and pulling all of it collectively”.

The staff turned to third-party builders to construct Watchful i, with the bootstrapped platform at the moment within the palms of an area app designer.

Constructing the app so far was a problem, Ken stated, likening the method to constructing your individual home: equally fulfilling and exhausting.

Even so, he inspired others like him — unlikely founders with a wealth of expertise — to contemplate a path like his personal.

“There’s lots of people on the market in our neighborhood whose personal expertise may very well be constructed into an app,” he stated.

“They might depart one thing behind of their abilities and pursuits.

“Within the Western atmosphere, we don’t put sufficient respect into older individuals and their acquisition via expertise and coaching and of abilities, a few of that are very related within the trendy world.”

RELATED ARTICLES

Most Popular

Recent Comments