Monday, October 27, 2025
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Who’re AI browsers for?


OpenAI launched an AI-powered internet browser referred to as ChatGPT Atlas this week, which makes me marvel: Is it lastly time to ditch Safari?

That information was on our minds as Max Zeff, Sean O’Kane, and I mentioned the browser panorama — together with some lesser-known alternate options — on the newest episode of the Fairness podcast. However it doesn’t sound like all of us shall be making an enormous swap quickly.

For one factor, Sean famous many firms have tried and in the end did not unseat the most important browsers because of their lack of ability to become profitable on the browser alone. In fact, that’s much less more likely to be an issue for OpenAI, with its more and more large funding rounds.

Max, in the meantime, has truly tried out Atlas and different browsers that promise AI brokers will do the give you the results you want, and he mentioned there’s a “slight effectivity acquire” at finest. At different instances, you find yourself watching the agent “click on round on an internet site” — is that one thing regular customers are actually crying out for? Plus, there are important safety dangers.

Learn a preview of our dialog under, edited for size and readability.

Anthony: I’m nonetheless on Safari, however so far as the search engine, which is tied to browsers, I’ve truly been attempting to experiment with non-Google [options] as a result of I’m simply uninterested in seeing all of the genAI stuff on the prime of my search outcomes.

I believe additionally there’s this query of: If these AI browsers take off, what does that imply for the concept of the open internet basically? You’ll be able to nonetheless go to internet pages, however I don’t assume it might be loopy to counsel {that a} web site is simply going to change into much less and fewer necessary as an increasing number of of our shopping is managed by these AI interfaces and chatbots.

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Max: I believe that this has been an enormous thought that folks discuss so much: What does the agentic internet appear to be? And I believe it’s a fascinating query. Individuals have tried to provide you with all these options to work towards this future that [they] really feel is coming. 

And I believe that there’s a sure facet of it that jogs my memory of earlier tech waves the place it’s like, “Okay, however what’s the precise expertise? What’s the worth proposition to a client of utilizing one in all these instruments?”

And it’s simply not tremendous compelling right this moment. I’ve tried out ChatGPT Atlas and I’ve tried out Comet and essentially the most beneficiant estimation of them is, it’s a slight effectivity acquire. It makes you barely extra environment friendly.

However more often than not that I’ve tried these items, you’re slowly watching it click on round on an internet site, doing a little activity that I might in all probability by no means do in the true world. I might have it, like, lookup a recipe and add all the elements to Instacart. I’ve by no means performed that. I believe all of the tech bros at all times say that instance within the movies, and I’m like, “I don’t know if individuals are doing that that a lot.”

That is simply this enormous hole, within the face of the tech trade proper now [saying], “We’re constructing all these instruments for the agentic internet,” however why would a traditional particular person use this? And I don’t know.

Sean: I’ve not used any of these [AI browsers] however that’s largely as a result of I’m nonetheless very a lot an outdated head in terms of search and shopping basically — loads of the work that I’m doing entails in search of paperwork, which simply naturally entails wanting by way of totally different discrete elements of internet pages that I’m conversant in, a number of Boolean searches on Google. Perhaps I’ll strive these sooner or later if Google actually does up and kill Boolean search, which it seems like is coming sooner or later, however it’s not there but. 

The factor that’s attention-grabbing to me about these AI browsers is that we’ve seen different firms attempt to compete within the browser area they usually at all times lose as a result of it’s simply unimaginable to become profitable on a browser as a product. And a few have tried to cost up entrance for it, they’ll sort of get by for a short time, however it’s simply in the end not sustainable within the face of competing in opposition to Safari or Chrome or Firefox, for that matter. 

What’s attention-grabbing to me … is you lastly have these firms that simply have infinite cash, to allow them to journey it out so long as they need, as a result of they’re not truly attempting to become profitable on these items but. Finally they in all probability will, however OpenAI doesn’t have to become profitable on this factor within the subsequent yr or two, they’ll simply have it on the market and let it take form.

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