BLKFAM is a free, ad-supported, Black-focused household streaming service launching right now to present Black Individuals entry to greater than 1,000 hours of latest kid-friendly animation titles, in addition to content material for your entire household, together with sitcoms and actuality exhibits, health and wellness collection, information, music-driven content material and extra.
Whoopi Goldberg is an fairness investor in BLKFAM and also will be the artistic director. There are 10 new authentic live-action and animated collection at present in improvement, that are anticipated to roll out all through 2024.
BLKFAM considers its platform the primary and solely Black-owned and Black-focused household streaming service. The corporate’s purpose is to serve Black audiences who usually really feel misrepresented/underrepresented in mainstream media though it’s the demographic that watches probably the most TV. Based on Nielsen, Black audiences eat over 81 hours of media on a weekly foundation. Plus, 80% of Black Individuals use free over-the-top providers, in comparison with 69% of all shoppers, per Horowitz Analysis.
BLKFAM goals to launch content material that “entertains, educates, and celebrates Black American family-friendly content material,” the corporate wrote in its press launch. As an alternative of following rival streamers that take the “extra is healthier” strategy, BLKFAM is curating a set with inclusive tales that hopefully spark dialogue from the viewers. The corporate has teamed up with content material companions PlayWatch Youngsters and Candle Media’s ATTN to ship instructional exhibits like “Kembe,” “Gabby Galactic and the Orbiteens” and “twelfth Road,” amongst others.
BLKFAM additionally believes its co-viewing technique – offering content material that appeals to your entire household somewhat than particular person age teams — will assist it stand out amongst rivals.
“Professionally deeply understanding the streaming panorama, I knew there was a niche in co-viewing platforms,” founder Larry Adams, former chief model officer for HBO Max, tells TechCrunch. “However as a Black mother or father, when my children and I’d sit down to observe a film or share a present, the choices for households to observe collectively had been combined along with adult-oriented content material. The content material that was focused to Black audiences was not essentially created from the perspective of healthful household co-viewing.”
“We all know that households watch collectively and solely resort to separated viewing experiences when there are restricted choices,” provides Adams, who additionally helped launch DirecTV Now in 2016, AT&T’s dwell TV streaming service.
BLKFAM is now obtainable on Amazon Prime Video Channels, Amazon Fireplace TV, Apple TV, Roku, YouTube TV, Samsung Good TVs, Vizio, LG, and iOS and Android units.
