Media kits are a non-negotiable aspect of any model. Need to see your enterprise featured on CNN, TechCrunch, or Forbes? Who doesn’t? To make it occur, you’ll want a top-notch media package.
Don’t fear—you don’t want to rent a public relations (PR) specialist or a graphic designer. You can also make a media package all by yourself utilizing intelligent copywriting, free instruments, and plug-and-play media package templates.
Make making a media package a high precedence for your enterprise. It’ll solely take a number of hours, but it surely’ll pay dividends in terms of producing press. Don’t wait till you’re about to launch your massive PR marketing campaign to get your media package whipped up and able to go. Make investments the time now, so that you’re prepared for any surprising (though very welcome) press alternatives.
Happily, we’ve made constructing a media package fast and easy. Under, we’ll stroll you thru all the pieces you should know to make a media package that delivers all the pieces reporters and bloggers need (and extra). Plus, we now have excellent media package examples that’ll get your artistic juices flowing.
Desk of Contents
Why Each Model Wants a Media Package
Easy methods to Make a Media Package
What Is a Media Package?
A media package (also referred to as a press package) is a group of promotional supplies that helps reporters and bloggers write articles about your model. It contains parts like:
- Bio
- Contact Info
- Logos
- Taglines
- Fonts
- Colours
- Mission Assertion
- Product Info
- Social Handles
- Distributable Graphics
- Branding Do’s and Don’ts
- Case Research
- Partnerships
- Testimonials
- Public Enterprise Statistics
Feels like lots, proper? Extra isn’t at all times higher, although, which is why we’ll information you thru the important parts later within the “Easy methods to Make a Media Package in 2024” part.
Media kits will be responsive pages in your web site, downloadable PDFs, presentation decks, or perhaps a Google Drive or Dropbox folder (sure, actually).
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Function of a Media Package
The aim of a media package is to make reporters’ and bloggers’ jobs as simple as potential. Give them all the pieces they should learn about your organization to publish a high-quality article that makes them look good.
That’s it—that’s your entire level of a media package.
Sure, a media package has unimaginable advantages to your model (extra on that in a second), however keep in mind its goal—making information media’s lives painless. Holding this in thoughts will enable you to construct a no-fluff media package that the press loves to make use of.
“As newsrooms shrink, it’s on PR professionals (and newbies) to make the job of reporters as simple as potential, particularly if earned media protection goes to be a spotlight,” says Spencer Anopol, senior public relations supervisor at DigitalOcean. “For many firms, one thing easy is completely advantageous—a sharable, non-editable Google Drive or Dropbox folder will suffice. Simply guarantee it’s organized and labeled properly.
“As you develop, you may construct it out in your web site. Issues to incorporate could possibly be government headshots and bios, inventory photos or movies of your workforce and services, firm logos and elegance information, an organization timeline, and temporary firm historical past. If you wish to go above and past, add stats and analysis each about your organization and the business you’re serving. A superb option to method it’s to think about what belongings a reporter would wish to flesh out a narrative and make these fast and simple to entry.”
Why Each Model Wants a Media Package
A media package helps you land press protection whilst you sleep (typically actually). With this handy-dandy useful resource, you may automate your PR processes as an alternative of regularly responding to one-off emails and telephone calls. It’ll prevent (and reporters) precious time and vitality—and that’s typically the distinction between touchdown a narrative and getting reduce from the publication.
One other profit is model safety. If a reporter or blogger is determined to ship a narrative, they won’t do their due diligence find the right logos, taglines, statistics, and graphics. They may probably use (and this occurs extra typically than you’d suppose) an previous emblem and outdated details about your model.
A media package prevents this disaster from taking place. Belief us—the very first thing a author will search for when writing a couple of enterprise is their press package. If they’ll’t discover it, they’ll have to show to Google to piece collectively the info and belongings they want—and now you’re on the whim of the search engine.
Cue scary music—dun, dun, dun…
Public relations is all about telling and controlling the story. If you happen to don’t have a media package, you lose command from the get-go.
Fight AI Knockoffs with a Media Package
Sadly, with the perks of generative AI instruments come the detrimental, like bot scams and rip-offs. By having an official media package, you may defend your model and make a transparent assertion about what’s the true deal and what’s an AI gimmick.
It’s additionally a great cause to get your logos and model content material trademarked.
Easy methods to Make a Media Package in 2024 (Every little thing You Want)
You now know why a media package issues, however how do you make a media package that the press will love (and discover)? Happily, you seemingly have nearly all the pieces you want already—now it’s nearly together with the correct parts and packaging them collectively properly.
Media kits will be interactive and over-the-top or static and fundamental—there’s no proper or improper option to do it. The way you make your media package will largely rely in your viewers, business, and bandwidth.
We suggest holding it easy with solely the necessities. Whilst you can embody all the pieces on our record above (beneath “What’s a Media Package”), a barebones model is commonly extra accessible and higher fulfills the general goal: making a reporter’s job simpler.
Branding
Reporters will seemingly wish to use your organization’s emblem within the hero picture or someplace within the article. Present a number of completely different sizes and qualities to make sure they don’t should stretch your recordsdata.
Embody a PNG model of your emblem with a clear background. This provides graphic designers a bit extra freedom in the event that they place it on completely different photos.
Alongside along with your branding, embody a condensed type information. This would possibly embody how your emblem can (and might’t be used). Present examples of acceptable and inappropriate use circumstances. Connect your HTML and hex colour codes in case a designer wants so as to add any on-brand parts to a picture or video.
Government Headshots and Bios
Everybody likes a backstory, and the press regularly makes use of snippets out of your executives’ bios so as to add depth to their articles. They wish to know every key participant’s position within the firm and the way they ended up there.
You may as well drop a number of quotes out of your executives right here, particularly if it’s one thing they regularly say. This lets reporters add quotable parts to their tales with out essentially having a non-public interview with an government.
Connect high-quality headshots of every of your executives to your media package. If you happen to don’t have them, get them. It’ll take lower than 5 minutes so that you can seize a telephone, stage an government in entrance of a strong background, and take an honest image.
Inventory Pictures and Movies
Reporters would possibly wish to embody photos or video parts of your product in use. Think about getting some b-roll of your workplace and day-to-day operations. Add product photos of your items, and embody motion pictures, too.
When you’ve got a digital product, embody screenshots of it. This would possibly encompass dashboards and options. When you’ve got a video product demo, add that to your media package, as properly.
Contact Info
Present the contact info for who the press ought to contact. This isn’t the place to place the identify, electronic mail, telephone quantity, and handle of all of your executives—please don’t do this.
As an alternative, add the purpose of contact who’ll be dealing with press relations. If you happen to’re a solopreneur, that’ll be your self. When you’ve got a public relations supervisor or somebody who manages the media relationships, add their contact info.
Be sure that that is an accessible electronic mail handle that will get checked typically. And once we say typically, we imply every day. Many press inquiries are time-sensitive, and they won’t wait round greater than 24 hours for a response if they’ve a urgent deadline.
Statistics and Analysis
Reporters love to make use of numbers, so give them something you could have. When you’ve got income, buyer totals, or social followers you may share, add it right here.
For instance, check out The New York Occasions’ media package.
It contains:
- Information rating
- World digital readership
- Reader demographics
- Viewers shopping for energy
That’s not solely convincing info for would-be advertisers to have a look at, but it surely’s compelling knowledge factors writers can embody of their tales.
Transient Firm Historical past
Give writers all the pieces they should know to inform your model’s brief historical past—however preserve it easy. This isn’t an eBook or weblog submit about your model. Your organization historical past part in your media package must be a paragraph or two about your origin story, mission, and imaginative and prescient. Add any big milestones in bullet-point vogue to make it extra digestible.
When you’ve got a extra complete firm historical past you wish to share, add a hyperlink to it—don’t embody the complete factor right here.
Testimonials
Embody case research, critiques, and buyer testimonials right here. Brief one-sentence quotes work properly right here—something for writers to repeat/paste into their articles. When you’ve got extra complete case research in your web site, condense it to a brief paragraph and add a hyperlink for readers to study extra—they seemingly don’t have time to learn your entire 1,000-word model.
Function awards, partnership logos, and former press protection on this part.
Keep in mind to replace your media package repeatedly. Add your new testimonials, case research, and product info, in addition to change outdated info corresponding to followers and buyer counts.
Free Media Package Templates
Whilst you can construct a media package from scratch, we suggest saving time (and stopping design complications) utilizing a free media package template. These templates provide you with a framework for constructing a media package—you’ll simply pop in your copy and swap in your belongings.
Right here’s a listing of the very best locations to seek out free media package templates:
These sources all embody downloadable media package templates, and a few even embody drag-and-drop design builders. Mess around with these free choices earlier than you resolve to construct one from scratch—there’s a great likelihood they have already got what you want.
High 5 Media Package Examples for Your Inspiration
Able to see real-life examples of media kits in motion? Listed here are a number of of our favorites:
- Quick Firm’s Media Package: Quick Firm’s press package options neighborhood statistics, testimonials, social media follower counts, and case research.
- GearJunkie’s Media Package: GearJunkies begins with a stat on reaching tens of millions of individuals earlier than name-dropping model partnerships with REI, Patagonia, The North Face, and extra. They supply case research, promoting specs, and previous collaborations.
- Atlassian’s Press Package: Atlassian gives SVG and PNG recordsdata for all their logos (which is rather a lot). You may as well discover government pictures, workplace footage, and a company overview. It’s all packaged properly on a short-and-sweet web page.
- Asana’s Model Pointers: Asana makes use of Cloudinary to host its model information with a obtain hyperlink from its model web page, and it’s a superb instance of how easy your media package will be. You’ll find logos, product photos, b-roll, reality sheets, and extra housed in a single easy-to-navigate folder.
- Starbucks Media Package: Even one of many largest manufacturers has a media package. Plus, they’ve an in depth media library of content material for promoting, and so forth. It’s an excellent instance of creating it simple to your companions to showcase your merchandise and model with hi-res imagery and video.
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Media Package FAQs
Ought to my media package be digital or bodily, or each?
Your media package must be digital-first and simple to share. Nonetheless, if in case you have a enterprise that works with printers or packaging designers, it is vital to have copies of how your colours, font, and logos seem in a bodily format.
Can I embody samples of my product in my media package?
When you’ve got a bodily model of your media package, together with a product pattern is a straightforward option to seize an outlet’s consideration. Vice versa, embody a bodily media package with product samples you ship to companions, potential buyers, or influencers.
How can I measure the effectiveness of my media package?
If you happen to home your media package on an internet web page or a third-party host, monitor the hyperlink clicks or downloads to see if any incoming press or media shops are excited about studying extra about your enterprise. Additionally, you may measure your media package’s effectiveness if shops, companions, and contributors comply with the main points outlined in your package. For instance, in the event that they misspelled your enterprise identify, they most likely did not learn your media package.
Media Kits, Verify. Every little thing Else, Pending
Now that you understand how to make a media package, it’s time to earn media protection—simply since you construct it doesn’t imply they’ll come. You’ll want to make use of Instagram, Fb Advertisements, YouTube, and content material advertising and marketing to get your model in entrance of the correct media shops, reporters, and bloggers.
That’s simpler mentioned than performed. Happily, you don’t should study all of it by yourself.
Discover our free coaching collection to study all the pieces you should know to attain press protection and develop your enterprise. We’ll present you write high-converting copy, negotiate like a boss, and put your model in all the correct locations.
