For the previous few days, my Bluesky feed has been more and more stuffed with mysterious posts about waffles.

The back-and-forth appears to have began with a tongue-in-cheek submit by Jerry Chen lampooning a type of social media sanctimoniousness that’s develop into all too recognizable on Bluesky: “(bluesky person bursts into Waffle Home) OH SO YOU HATE PANCAKES??”

Bluesky CEO Jay Graber quoted this approvingly, including, “Too actual. We’re going to attempt to repair this. Social media doesn’t need to be this fashion.”  One other person then requested, “have y’all banned Jesse Singal but or” to which Graber merely replied, “WAFFLES!”

Singal’s presence on Bluesky was a flashpoint final 12 months — whereas Bluesky constructed an early status as a haven for the trans customers, Singal has been broadly criticized for his writing on trans points. A Change.org petition arguing that Singal violated the social community’s neighborhood tips and calling on Bluesky to ban him obtained greater than 28,000 signatures, and he was the most-blocked person on Bluesky till Vice President JD Vance surpassed him.

In a follow-up submit, Graber wrote, “Harassing the mods into banning somebody has by no means labored. And harassing individuals basically has by no means modified their thoughts.” She additionally alluded to the controversy by posting a nudge-nudge wink-wink picture of waffles, as did Singal.

Customers continued to criticize her — when one in contrast the criticism to a buyer threatening to cancel their service, Graber requested, “Are you paying us? The place?” When one other prompt that she ought to apologize, Graber stated, “You could possibly attempt a poster’s strike. I hear that works.”

It is likely to be tempting to dismiss this entire factor as one other instance of leftist infighting, particularly for the reason that Bluesky Discourse has already moved on to the query of whether or not “clanker” is a slur.

Or perhaps, as one satirical account prompt, there’s simply been “a week-long gasoline leak at Bluesky HQ.”

However the controversy additionally underlines ongoing tensions between the corporate and a few of its most vocal customers. It’s a rigidity that could possibly be seen final month in skeptical responses to the corporate’s up to date neighborhood tips, and in recurring complaints that Bluesky has been too fast to ban Palestinian and trans customers, whereas providing leniency to huge accounts like Singal’s.

It could be simplistic to cut back this rigidity to a single trigger, however I think a lot of it comes from differing visions about what makes Bluesky particular: When you suppose it’s Bluesky’s neighborhood, particularly that early neighborhood of marginalized customers, then it may well really feel like a betrayal when Bluesky executives appear unwilling to face up for these customers.

One person who posts beneath the title Katie Tightpussy speculated that Bluesky management has come to detest “having a big social media app that they by no means needed” and prompt that they spin it off to allow them to return “to Protocol Land the place they by no means have to consider the opinions of plebeians ever once more.”

Certainly, when Graber isn’t responding to criticism with posts about waffles, she’s resisted figuring out Bluesky with any particular group or political leaning, as a substitute emphasizing the decentralized protocol that permits customers to construct their very own alternate options on prime.

Amidst the present controversy, she posted about “decentralization acceleration” and wrote, “We’re system architects at core. We constructed a decentralized community so you possibly can run your personal moderation,” then prompt that the corporate’s “upcoming wholesome discourse mission is taking some swings on the interplay mannequin that drives these dynamics on Bluesky.”

Graber might even have foreseen a few of this battle when Bluesky was beginning out and she or he envisioned a decentralized system that might permit customers emigrate elsewhere in the event that they’re sad with firm management. As she reportedly wrote in Bluesky’s founding paperwork, “The corporate is a future adversary.”