Vazgen Gevorkyan started his journey in banking in 1999, contributing to the event of a standard monetary establishment that, over twenty years, developed right into a technology-focused platform. By means of a methodical strategy to digitization and buyer engagement, the establishment reshaped the nation’s banking sector, setting new requirements for service and operational effectiveness.

Academic Foundations for a Profession in Finance

Vazgen Gevorkyan’s path to monetary management was underpinned by a various tutorial background. He earned his first diploma in geological sciences from Yerevan State College in 1993, equipping him with robust analytical and problem-solving expertise. These capabilities later knowledgeable his concentrate on systemic effectivity within the monetary world.

In 1996, recognizing the necessity for administration acumen, Mr. Gevorkyan enrolled within the Academy of Nationwide Financial system. He accomplished the two-year program whereas working full-time, gaining a basis in enterprise operations and organizational management.

His tutorial growth continued with a concentrate on finance. In 2003, he was awarded a Candidate of Financial Sciences diploma for his dissertation on Useful resource Conservation Administration as a Consider Rising Enterprise Competitiveness—analysis that strengthened his long-standing emphasis on effectivity. He accomplished an MBA with a banking specialization on the similar academy the next 12 months.

Contributing to a Altering Banking Panorama

Mr. Gevorkyan started his work with a registered business monetary establishment in 1999. His early focus was on connecting the financial institution to worldwide techniques and increasing its capabilities. Beneath his steering, the establishment gained SWIFT entry in 2000 and have become a shareholder within the ArCa cost system by 2005.

Strategic partnerships fueled development. In 2006, the financial institution attained affiliate standing with MasterCard Europe and started issuing a spread of playing cards. By 2012, World Finance acknowledged it as one of many world’s high sub-custodian banks and the main performer on this class domestically for 2 consecutive years.

By 2014–2015, market analysis revealed that the establishment was largely seen as corporate-centric and disconnected from on a regular basis shoppers. Additional research, initiated by Mr. Gevorkyan, helped establish person wants and digital preferences, resulting in a complete rebranding and transformation of the operational mannequin.

The rebranded establishment emerged as Evocabank, reflecting a dedication to evolution and buyer responsiveness. The transition launched a digital-first philosophy and a refreshed organizational tradition rooted in accessibility, transparency, innovation, and reliability.

The adjustments have been complete, requiring a shift in mindset at each stage—from front-line groups to management. Mr. Gevorkyan advocated for a values-based strategy, shifting away from control-heavy administration towards a construction based mostly on belief {and professional} autonomy. Strategic management grew to become the main target, whereas empowered professionals took on operational duty.

Crucially, the transformation addressed real person expectations, fostering a tradition of innovation and repair enchancment all through the group.

Cellular First: A New Commonplace for Monetary Providers

Vazgen Gevorkyan

Evocabank’s Cellular First technique marked a big departure from legacy banking fashions. Whereas retaining reimagined bodily branches for complicated providers, the financial institution centered totally on cell and digital entry through the EvocaTouch platform. This platform allowed customers from any financial institution to interact with providers seamlessly throughout a number of gadgets.

EvocaTouch set new benchmarks within the area, that includes cross-device performance, intuitive design, 24/7 service, and instruments like commission-free site visitors wonderful funds. Lots of its options have since change into commonplace throughout the trade.

The financial institution’s evolution was acknowledged internationally. World Finance named Evocabank one of the best digital shopper financial institution within the nation throughout a number of years, whereas SME Banking Membership ranked it the high cell financial institution for enterprise within the wider area. The BACEE prize for worldwide cooperation additional highlighted its function in cross-border monetary integration.

Mr. Gevorkyan transitioned out of day-to-day operations in 2020, transferring his possession stake whereas the financial institution continued to function in alignment with the strategic rules and techniques established throughout his tenure.

Strategic Advising and Cross-Sector Engagement

Past banking, Vazgen Gevorkyan has centered his experience on funding and advisory roles throughout numerous sectors. In 2007, he acquired land for the event of a luxurious resort complicated, which was accomplished in 2013 and later acknowledged because the nation’s high countryside resort within the 2023 Nationwide Resort Awards. He exited this enterprise in Could 2023.

At present, his advisory work facilities on a territorial growth firm implementing each business and social initiatives. His function contains offering strategic perception on growth planning and market positioning, emphasizing capital effectivity and sustainable development.

He additionally serves as an advisor to a charitable basis that helps applications in training, tradition, healthcare, and infrastructure. These embody skilled change applications, pupil internships overseas, and cultural exhibitions. The inspiration goals to foster growth in focused areas and to promote environments that assist energetic, high-quality dwelling.

In america, Mr. Gevorkyan advises an actual property growth initiative launched in 2022. In December 2024, the primary basis stone was laid for a rental housing undertaking—marking a brand new chapter in his worldwide advisory portfolio.

Management Philosophy and Skilled Legacy

Mr. Gevorkyan’s management fashion is anchored in three core rules: architectural pondering over micromanagement, strategic delegation to succesful professionals, and long-term imaginative and prescient. He centered on constructing techniques designed to function independently and invested in inner expertise growth via structured coaching and empowerment.

Throughout all ventures, he prioritized mindset and motivation over formal credentials, believing {that a} dedicated and considerate strategy drives significant outcomes.

His contributions to the monetary sector—notably the Cellular First strategy and user-integrated digital experiences—helped form fashionable banking requirements within the area. Most of the improvements launched throughout his tenure now function nationwide benchmarks.

Biography

Vazgen Gevorkyan

Vazgen Gevorkyan was born on June 5, 1971, in an Armenian village, the son of infrastructure development employees. A powerful pupil in arithmetic and languages, he went on to construct a profession that spans banking, hospitality, actual property, and advisory management in each home and worldwide contexts.