Producing sensible and engaging meals for the world

MBRF, one of many world’s largest meals firms, has a presence in 117 international locations as a world meals firm primarily based on a really multi-protein, 100% built-in platform. Current on the desk of tens of millions of individuals around the globe with sturdy, iconic, and market-leading manufacturers akin to Sadia, Perdigão, Qualy, Sadia Bassi, Nationwide Beef, Banvit, and Paty. There are 8 million tons of meals produced every year, serving greater than 425,000 clients with simplicity, agility, and effectivity.

Worldwide and country-specific rules have an effect on demand planning

MBRF follows worldwide certification necessities, in addition to every nation’s meals business rules and Halal practices. Points associated to sustainability, animal welfare, and different environmental, social, and governance (ESG) facets have a major influence on demand planning and forecasting.

To keep up this trajectory, in operations centered on poultry and swine manufacturing and administration, MBRF planners confronted a number of world challenges in provide chain administration. MBRF recognized the necessity for a system that will help planners to anticipate and reply shortly to dangers and alternatives on a world scale. Precisely forecasting and adjusting shortly to fluctuations in provide and demand – bearing in mind manufacturing and certification constraints, shelf life, and security inventory wants to make sure steady provide – proved to be an operational problem.

Transformation aligns enterprise processes with greatest practices

MBRF chosen SAP Built-in Enterprise Planning (IBP), a cloud-based ERP system, for world provide administration, given the corporate’s want for a confirmed, data-driven device for operations and provide planning, with a powerful world presence and SAP’s deep information of the meals business.

MBRF transitioned to IBP to optimize world provide chain efficiency administration. For instance, along with growing the accuracy of forecasts with AI-enhanced statistical fashions and machine studying algorithms, MBRF is ready to optimize stock administration, enhance logistics effectivity, and unify and consolidate your entire planning space.

Built-in administration of the poultry and pork manufacturing chain: 500,000 deliveries per thirty days x 5M tons of meals per 12 months

MBRF depends on the cloud-based ERP system for short- and long-term poultry and swine provide chain planning. This contains managing every little thing from every day visibility into gross sales, manufacturing, and stock variations, to demand and manufacturing information for the annual price range, which is essential for the 12 months forward.

SAP IBP is a part of a course of within the poultry and pork chain that reaches 500,000 deliveries per thirty days to 415,000 clients, representing 5 million tons of meals produced per 12 months.

Built-in poultry and swine provide chain administration ensures that forecasts and supply occasions are correct. It allows fast response to modifications and will increase operational effectivity and accuracy.

In line with MBRF, using superior applied sciences and synthetic intelligence (AI) is important to beat the challenges of provide chain administration with detailed and versatile planning. As well as, consolidating info on a single platform, aligning monetary and operational planning, and enhancing collaboration between departments are key steps for the corporate’s operation.

MBRF makes use of SAP Enterprise AI in SAP IBP for demand planning and sensing, statistical modeling, forecast accuracy and built-in analytics, time collection evaluation, and exception administration – all important for its greater than 400 poultry and swine provide chain planners.

“At MBRF, we have now skilled advantages with SAP IBP with Enterprise AI to take care of shut visibility of gross sales and manufacturing planning and stock variations within the poultry and swine chain,” says Gilberto Andretta, Government Know-how Supervisor at MBRF. “For instance, as MBRF produces meals, there are some SKUs which have a brief shelf life. Subsequently, any variation in demand have to be met shortly, in any other case MBRF loses this product.”

MBRF can be utilizing SAP IBP with the Joule digital assistant to leverage SAP Assist Portal and Chatbot for conversational analysis and help. MBRF’s place is that the digital assistant will revolutionize the way in which it interacts with SAP enterprise methods, simplifying all touchpoints.

Planning is 33% sooner with centralized demand and forecast information

As a substitute of manually aggregating information from scattered spreadsheets, poultry and swine chain planners can now precisely entry and analyze built-in demand and forecast information 33% sooner by way of a centralized dashboard.

The usage of digital assistant and generative AI will assist planners entry superior analytics to enhance provide chain planning, adapt to market modifications, and optimize stock ranges.

On account of its digital transformation, MBRF is ready to optimize provide chain efficiency, meet its ESG commitments, adjust to rules, and reply to buyer calls for sooner and extra successfully.

For its efficiency within the provide chain, MBRF was chosen because the winner of the SAP Innovation Award 2025 within the Cloud ERP Champion, Meals Business Chief class. Study extra about AI-based and cloud-based deployment within the MBRF pitch deck.