Good day and welcome to The GTMnow E-newsletter – the media model of VC agency, GTMfund. Construct, scale and make investments with the most effective minds in tech.

For many years, know-how was the defining edge that set nice corporations aside.

Not anymore. Tech moats have been on the decline and now are virtually gone.

At this time, the actual differentiator is how briskly, how properly, and the way constantly you execute in your go-to-market technique.

Execution is the brand new moat.

Simply as the worth of actual property is decided by Location, Location, Location, the trajectory of a software program firm is now outlined by Execution, Execution, Execution.

This adjustment will be seen by finding out market leaders. For instance, ZoomInfo simply launched their new Copilot Workspace, repositioning from a system of report/intelligence to a “system of execution.”

Dreamforce Meetup: Momentum x UserGems x Accord

With Dreamforce across the nook, that is an occasion you gained’t need to miss.

• When: Tuesday, October 14, 2025 and Wednesday, October 15, 2025.

• The place: San Francisco, a brief stroll from the conference middle.

• Vibe: Calm, pleasant lounge with meals and drinks accessible all day.

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The System of Execution is Born

ZoomInfo simply launched Copilot Workspace, a devoted AI-powered interface for Account Executives and Account Managers.

The core shift is ZoomInfo’s imaginative and prescient of transferring past being the supply of fact (knowledge) and the mind (intelligence) to change into the fingers (execution) for GTM groups.

It consolidates account administration, deal prep, and outreach creation, aiming to remove the vendor’s must “swivel between 10 completely different instruments.” The system makes use of AI to research and prioritize accounts in a single day, generate personalised outreach primarily based on actual alerts, and even deal with knowledge hygiene (updating CRM) within the background.

The complete premise is simplifying the trendy vendor’s “inconceivable” job, the place they’re anticipated to be “business knowledgeable[s], a vertical guide[s], a market analyst[s], an important storyteller, and a considerate strategist” throughout 50 accounts.

This launch is a strategic transfer cementing ZoomInfo’s broader repositioning – a sign we noticed coming with the ticker change to $GTM.

This shift crystallizes 3 huge, unavoidable tendencies for each B2B SaaS firm:

1. The race to personal the ‘System of Execution’ has begun

ZoomInfo’s newest transfer marks a direct problem to each conventional CRMs (the outdated system of report) and the brand new class of orchestration and engagement instruments.

They’re not positioning themselves as only a knowledge supplier, they’re turning into the every day workspace for sellers. The place the place each income motion occurs. Consider it as transferring from storage to mission management for GTM groups.

Whoever owns this “system of execution” (the layer the place reps truly do the work) will outline the subsequent decade of gross sales tech. For corporations, that raises a vital query:

Is your product a function that will probably be absorbed into another person’s workflow, or a foundational layer on this new execution stack?

The consolidation wave is coming.

2. RevOps friction is the brand new bottleneck

All the info, intent alerts, and orchestration on the planet imply nothing if sellers can’t act on them quick. That is the final-mile drawback in GTM.

ZoomInfo’s Copilot is designed to shut that hole: turning complicated RevOps technique into seamless, high-velocity execution. It’s the lacking hyperlink that makes your scoring fashions, routing guidelines, and workflows truly transfer offers ahead.

This implies which you can’t afford friction between your intelligence layer (knowledge, intent) and your engagement layer (gross sales instruments).

3. The AI Mandate: shifting worth from job supervisor to strategist

If AI brokers can actually take over analysis, knowledge cleanup, and prioritization, all the gross sales workflow flips. The rep’s worth not comes from managing duties, it comes from managing judgment.

AI gained’t substitute your reps. However it will substitute reps who don’t leverage a system that automates their guide, administrative load.

Success will probably be primarily based on how properly they interpret insights, construct relationships, and transfer strategically. The rep of the longer term is a component analyst and half advisor, and absolutely augmented by AI.

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ICONIQ’s State of Software program 2025 report reveals how AI is reshaping B2B SaaS. AI-native corporations are hitting $100M ARR with underneath 150 individuals, doubling deal sizes YoY, and flipping GTM orgs with extra post-sales roles than gross sales. The takeaway: the outdated SaaS performs nonetheless work, however the playbook not does.

Apollo launched the business’s first absolutely agentic GTM platform, bringing “Vibe GTM” to gross sales. The brand new system makes use of AI brokers to automate prospecting, engagement, deal execution, and knowledge enrichment—turning hours of guide work into minutes.

GTM 166: GTM 166: web optimization → AEO: The Subsequent Huge Shift in How Folks Uncover Your Product

Get a sneak preview right here. For the total factor, pay attention on Apple, Spotify, YouTube or wherever you get your podcasts by looking “The GTMnow Podcast.”

Monk – raised $4M led to assist corporations receives a commission sooner. The platform turns contracts into invoices and makes use of AI brokers to observe up like a human, serving to groups like ElevenLabs and Profound recuperate money sooner and enhance money circulation in underneath 30 days. Their increase and launch announcement generated tons of of 1000’s of views on social posts.

1. Account Supervisor, Industrial at Gorgias (Hybrid – Paris)

2. VP of Advertising at Seso (Distant – US)

3. Account Govt (Classic) at Alt (Distant – US)

4. Buyer Advertising Supervisor at Proprietor (Distant – US or Canada)

5. Director, Account Administration, Upmarket at Vanta (Distant – US)

See extra prime GTM jobs on the GTMfund Job Board.

Upcoming occasions you gained’t need to miss:

• Momentum x Minoa throughout Tech Week: October 12, 2025 (San Francisco, CA)

• Dreamforce: October 14-16, 2025 (San Francisco, CA)

• GTMfund Dinner (non-public registration): October 22, 2025 (Austin, TX)

• Momentum Ebook Tour: Management Dinner: November 5, 2025 (New York, NY)

• Momentum Digital Occasion: Ignite your GTM with AI: November 12, 2025

• GTMfund Dinner (non-public registration): November 18, 2025 (Toronto, ON)

• GTMfund Dinner (non-public registration): November 19, 2025 (New York, NY)

• GTM x Founder Occasion (non-public registration): November 20, 2025 (New York, NY) – when you’re an AI-focused founder in NYC, hit reply to get the small print.

• Above the Fold (for entrepreneurs): February Sep 11, 2025 (Fort Lauderdale, FL)

• Spryng (for entrepreneurs): March 24-26, 2025 (Austin, TX)

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This text was written and edited by Sophie Buonassisi, Tetiana Paratsii and the GTMfund workforce (not AI!).