Again in July, after we introduced Indiegogo’s acquisition by Gamefound, we promised you a stronger platform utilizing the perfect crowdfunding tech on the planet, delivered in file time.
That first announcement sparked plenty of enthusiasm, nevertheless it didn’t cowl the small print. Right now, we’re able to get into a very powerful ones.
This submit is written for creators, whether or not you’ve launched on Indiegogo earlier than, are operating a marketing campaign now, or are contemplating us for the long run. A devoted submit for backers will comply with at launch, highlighting all of the methods the brand new platform will make supporting campaigns even higher.
After just a few hours of deliberate downtime, the platform will formally transfer onto Gamefound’s expertise. Quicker, smarter, and constructed to assist creators succeed.
Right here’s a sneak peek on the work-in-progress design for the brand new homepage:
Wish to be among the many very first campaigns on the upgraded platform? Attain out to our workforce at launch@indiegogo.com and we’ll allow you to get began.
On this submit, we’ll stroll you thru the whole lot it’s worthwhile to know concerning the migration, together with:
➤ Updates to our Phrases of Service
➤ A brand new KYC course of for marketing campaign acceptance
➤ The largest advantages of the brand new expertise
➤ Constructed-in Pledge Supervisor & Late Pledge instruments
➤ The retirement of Versatile Funding
➤ How present dwell tasks will transition
➤ How InDemand campaigns will transition
➤ Up to date enterprise phrases which can be less complicated and higher
➤ A full data base and Platform Migration FAQs with extra particulars
Let’s get into it!
Adjustments to Phrases of Service
With the platform migration, we’re additionally updating our Phrases of Use, in addition to different key paperwork: the Privateness Coverage and Content material Coverage.
All creators and backers might be supplied these updates on the brand new platform, and you too can overview the brand new paperwork right here:
➤ Phrases of Use
➤ Privateness Coverage
➤ Content material Coverage
New KYC Course of & Onboarding
As a part of the platform improve, Indiegogo is introducing an up to date Know Your Buyer (KYC) course of. This process, required by our fee companions, ensures funds might be securely paid out and helps shield the group from fraudulent campaigns.
On the brand new Indiegogo, there might be two ranges of compliance checks earlier than a marketing campaign can go dwell:
➤ Platform compliance overview: Our inner workforce will overview your marketing campaign for compliance with the Phrases of Service earlier than your preview might be set dwell.
➤ Fee processing overview: Earlier than launching, creators might want to present private or firm data for fee verification. This step, dealt with by our fee processor, can take just a few days.
NOTE: When you full the monetary KYC onboarding, you received’t must repeat it—you’ll be capable to use it for future campaigns.
What this implies for present campaigns:
Campaigns already dwell on Indiegogo, together with these in InDemand, will switch routinely to the brand new platform, without having to repeat KYC, and can proceed working as common. As a result of these campaigns will stay on Stripe as their fee processor, they won’t must repeat KYC.
This course of will apply to ALL new campaigns launching after the migration.
Nation availability updates:
As a part of the transfer to a brand new fee supplier, there might be slight adjustments to the record of nations we will launch after the platform improve. Discover record right here.
The brand new Indiegogo platform marks a significant development in each performance and complexity, and we’re assured it represents the perfect expertise in crowdfunding right this moment.
Beginning a marketing campaign could take a bit extra effort than earlier than, however the outcomes of extra funding, higher instruments, and deeper engagement, will greater than make up for it. The admin panel will appear and feel model new, however when you get used to it, you’ll see why this improve is price it.
Listed below are among the most essential new options obtainable to each creator:
Superior Analytics & Natural Promotion
➤ Constructed-in analytics that will help you perceive your backers and optimize your advertising.
➤ A robust, FREE promotional system that places your marketing campaign in entrance of the backers most certainly to assist it, boosting your natural attain.
The Most Superior Checkout
➤ 20+ fee strategies, together with region-specific choices well-liked in Europe.
➤ Dynamic Forex Conversion, lowering prices for worldwide backers.
➤ Stretch Pay, versatile installment funds at no further value to creators or backers.
➤ Apple Pay and Google Pay for seamless cellular checkout.
A Extra Intuitive Mission Web page
➤ Simpler navigation for backers with clearer rewards, add-ons, and stretch objectives.
➤ A built-in software that makes it easy to check and choose rewards and add-ons.
➤ A mobile-friendly design constructed for easy looking and pledging.
➤ And extra. There are just too many upgrades to record right here, however each change is designed to make the backer journey smoother and extra rewarding.
Pre-Marketing campaign Instruments & Follower Development
➤ A sturdy pre-campaign web page to construct your viewers earlier than launch.
➤ Feedback, updates, and polls Finish of versatile funding
➤ Follower Presents, which enhance marketing campaign followers by a median of 20% throughout pre-launch.
➤ Computerized notifications for followers once you launch or submit updates.
➤ Flexibility to replace your marketing campaign preview, showcase pledges and add-ons, and extra, so you may fine-tune earlier than going dwell.
Finale Occasions & Extra
➤ Endgame: the finale occasion that drives a median 4% extra funding on the end line.
➤ Late Pledge: boosting income by a median of 65% post-campaign.
➤ Much more instruments like product variants, polls, darkish mode, and superior pledge administration.
And all of that is only a style. This submit focuses on creator advantages, a future weblog will spotlight the various new options for backers.
Constructed-In Pledge Supervisor & Late Pledge
Each skilled creator is aware of: ending your crowdfunding marketing campaign isn’t the top of the journey, it’s only the start.
That’s why the brand new Indiegogo platform features a state-of-the-art Pledge Supervisor that’s been refined over 9 years, trusted by 1000’s of campaigns, and now absolutely built-in into the platform. It’s examined and constructed that will help you handle achievement after funding.
Listed below are among the highlights:
➤ Seamless tax assortment: Constructed-in instruments for VAT, state taxes, and extra, so that you don’t should handle it your self.
➤ Upsells made straightforward: Enable backers to improve their pledges or add new merchandise within the Pledge Supervisor, serving to you elevate extra funding after the marketing campaign.
➤ Late Pledge: Let new backers be part of after your marketing campaign ends. On common, this characteristic drives 65% extra income post-campaign. Your Late Pledge marketing campaign will proceed to learn from Indiegogo’s natural site visitors.
➤ Transport administration: Versatile fashions that deal with even complicated instances, whereas giving backers the flexibility to replace their addresses and pay for the precise transport they want.
➤ Backer & order administration: Streamlined instruments for buyer assist, order adjustments, and exporting knowledge for manufacturing and achievement.
And that’s simply the beginning. With the brand new Indiegogo, you’ll have a robust, absolutely built-in system to not solely ship in your marketing campaign guarantees but in addition considerably develop your funding after your marketing campaign ends.
Finish of versatile funding
Whereas most Indiegogo options are being mirrored or upgraded on the brand new platform, one main characteristic might be discontinued: Versatile Funding.
From October sixteenth ahead, all campaigns will launch with Fastened Funding solely.
This modification is partly as a result of new expertise, nevertheless it’s additionally a acutely aware determination about the way forward for crowdfunding on Indiegogo. We consider that if a marketing campaign doesn’t attain its purpose, and dangers not delivering, it’s higher to regroup and check out once more later than to cost backers with out certainty. (Learn our weblog submit on why you received’t miss versatile funding.)
What this implies for backers:
➤ Normally, backers might be charged solely on the finish of a profitable marketing campaign.
➤ Some fee strategies (resembling financial institution transfers) could course of immediately, however these are the exception.
What this implies for present Versatile Funding campaigns:
➤ In case your marketing campaign has already met its purpose, nothing adjustments.
➤ In case your marketing campaign remains to be in progress and has not but met its purpose, it is going to be transitioned to a Fastened Funding purpose set at your present funding degree. A banner will clearly inform backers of this transformation and show your authentic purpose for full transparency.
➤ In case your marketing campaign has not but raised any funds, your versatile purpose will develop into your mounted purpose.
Transition of At present Stay Tasks
Excellent news: in case your marketing campaign is dwell through the migration, it should switch routinely, no motion required.
Listed below are just a few essential issues to know:
➤ Deliberate downtime: Your complete platform might be offline for a brief time frame through the transition. Your marketing campaign may also be unavailable throughout this window, so please plan your advertising and advert spend accordingly.
➤ New admin panel: After the transition, your marketing campaign dashboard might be fully new. You’ll have entry to our full data base and assist from Key Account Managers that will help you modify.
➤ No new fee onboarding required: You don’t want to repeat the fee processing setup. Your course of will proceed on Stripe.
➤ Verify your visuals: As soon as the migration is full, we advocate reviewing your marketing campaign web page. Some visible parts might have small changes to look their finest within the new structure.
➤ Make the most of Late Pledge: When your marketing campaign ends, we strongly encourage you to proceed with the brand new Late Pledge characteristic to seize extra funding.
Transition of InDemand Tasks
Identical to dwell campaigns, all lively InDemand tasks will transition easily to the brand new platform. They’ll proceed to obtain orders by way of the brand new Late Pledge characteristic.
New Enterprise Phrases: Easy, Clear, Higher
With the transfer to new expertise, we’re additionally simplifying our enterprise phrases. The consequence: simpler to know, extra creator-friendly, and extra backer-friendly than ever earlier than.
Listed below are the highlights:
➤ Flat platform payment: 5% on each transaction throughout the platform (whether or not throughout Crowdfunding or in Late Pledges/Pledge Supervisor section).
➤ Flat fee processing payment: 3% + $0.20 / €0.20 per transaction, regardless of the place you’re based mostly.
➤ Suggestions for creators (not Indiegogo): Backers will now not be requested to tip Indiegogo. As a substitute, they’ll have the choice to immediately tip your marketing campaign, serving to you attain your funding purpose.
➤ All further companies included: Pledge Supervisor setup, VAT/tax instruments, Stretch Pay, and extra are all coated by the usual 5% payment.
➤ No paid placements: All options, together with e-newsletter, are natural and freed from cost.
These new phrases take impact on October sixteenth. Till then, the prevailing phrases nonetheless apply.
Data Base: Every thing You Must Know
We’re making ready a complete set of sources to information you thru the transition.
➤ Assist Heart (Coming Quickly)
➤ Migration FAQs
This covers a very powerful details about the migration. We all know it is a complicated operation, and whereas there could also be just a few short-term inconveniences, we’re assured that in the long term you’ll love the whole lot the brand new Indiegogo has to supply.
Thanks in your persistence, your belief, and for being a part of this subsequent chapter with us.
See you on October sixteenth!
Be part of Our Stay Webinar
Have questions? Be part of us for a dwell webinar with Indiegogo CEO Julie dePontbriand and Gamefound COO Maciej Kuc. They’ll stroll you thru the improve, share insights on what’s altering, and reply your questions immediately.
📅 Thursday, October 2nd
🕛 12:00 PM ET
REGISTER HERE
Missed the unique announcement of Indiegogo’s acquisition by Gamefound? Catch it right here.
