Don’t make investments except you’re ready to lose all the cash you make investments. It is a excessive danger funding and you’re unlikely to be protected if one thing goes fallacious. Take 2 minutes to be taught extra.

Seedrs has funded over 2,100 companies since launching in 2012. In 2022 alone, the platform helped companies from 15 totally different international locations increase capital and acquired funding from traders in over 71 international locations globally.

However on twenty fourth October 2023, Seedrs handed one other landmark: we turned licensed underneath new EU regulation for fairness crowdfunding suppliers, which implies that as a substitute of working with particular person European markets on a rustic by nation foundation, we now have a brand new unified strategy to supporting crowdfunding in Europe.

Enter Clear™: the primary Sweden-based marketing campaign to launch on the Seedrs platform following the EU enlargement.

Clear is a progressive audio model within the premium market, creating modular speaker and audio merchandise that not solely look and sound nice, but in addition stand the take a look at of time. 

With greater than 45,000 merchandise offered, and a worldwide fanbase, we sat down with the Founder & CEO, Martin Willers, to be taught extra about their crowdfunding marketing campaign.

We’re so excited to be supporting your fundraising marketing campaign. What made you select fairness crowdfunding at the moment to lift funding for your online business?

Selecting Seedrs was like selecting the best associate for our subsequent massive leap. It’s about extra than simply funding—it’s about inviting our group to take an actual stake in our imaginative and prescient of the longer term. Seedrs’ new EU license opens up an entire new chapter for us, connecting with supporters throughout Europe who imagine in our mission. 

You might be aiming to innovate the audio market by means of premium, trendy expertise. Might you speak us by means of a few your favorite merchandise, and the way you assume they will disrupt the audio market?

Our Clear Turntable is the most recent instance the place our imaginative and prescient comes alive. It’s a throwback that speaks to the vinyl revival however with a contemporary twist—wi-fi, smooth, and designed to final. We’re making a refined product that’s meant to be a part of your life for years to return. We’re setting the stage for an increasing audio expertise universe that’s as a lot about lasting high quality as it’s about gorgeous design. 

Clear acquired angel funding in 2019. Are you able to describe the way you used that funding, and the way you’ve grown as a enterprise since then?

Promoting our design studio Individuals Individuals and going all-in on Clear was a leap of religion, however the angel funding in 2019 was the gasoline we would have liked. It allowed us to finish our founding staff with Magnus and his gross sales experience. With him onboard our income skyrocketed from €0.7m to €4m in 3 years. These numbers aren’t simply milestones; they’re markers of a imaginative and prescient that’s changing into a actuality, pushed by a staff that’s as enthusiastic about our merchandise as our prospects are.

The market that you’re in could possibly be seen as area of interest, however your pitch mentions that the worldwide premium house audio market is value $25bn USD – and rising. Who’re your opponents and what, in your opinion, offers Clear the sting?

Persons are carried out with tech that’s outdated by subsequent yr’s mannequin. They need one thing that lasts, like a superb piece of furnishings that will get higher with age. That’s the place we are available. We’re not simply within the enterprise of sound; we’re within the enterprise of design audio—audio merchandise that additionally work as a chunk of iconic artwork in your front room. We goal to guide this ‘design audio section’ and make Danish and French friends look twice. Clear stands out with our up to date Nordic tackle design—the place simplicity meets enduring high quality supplies. We make merchandise that individuals need to hold, not exchange. And our modular design strategy makes our merchandise endlessly upgradable. Our group’s progress is the true proof—we’re not simply slicing by means of the noise; we’re setting a brand new customary.

Discuss us by means of your staff: what expertise do it’s a must to make this enterprise a hit, and what key hires are you seeking to make sooner or later?

We’re a staff of passionate craftsmen attempting to ship design perfection we may be proud off. Per’s design management has been essential in crafting our aesthetic and purposeful model, whereas Magnus’s background in style and his strategic gross sales approaches have considerably broadened our market presence and received us into among the worlds most guarded retail doorways. I give attention to individuals, planet and revenue to verify all three are valued. As we develop, we’re trying so as to add like-minded who share our drive for design high quality. Particularly, we’re presently seeking to rent for world operations and digital advertising and marketing.

Thanks for taking the time to speak by means of your upcoming marketing campaign with us, Martin!

Clear is elevating now on Seedrs, in search of additional funding for his or her timeless modular audio merchandise with crystal clear sound.

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