Singlife is placing an AI agent on the coronary heart of its customer support operations by a brand new partnership with Salesforce.

The AI agent is designed to assist Singlife’s customer support executives present quicker and extra correct responses to buyer queries whereas guaranteeing trusted and constant assist.

The initiative is a part of Singlife’s broader efforts to boost service high quality and response instances as it really works to enhance general buyer expertise.

The insurer is the primary in Singapore to undertake Agentforce, the agentic layer of Salesforce’s AI Buyer Relationship Administration platform.

By integrating Salesforce’s Information Cloud, Singlife can draw on its inner data base, together with product manuals, coaching guides, and FAQs.

The AI agent permits workers to retrieve related data virtually immediately, lowering the necessity for guide searches and enhancing effectivity.

Singlife plans to increase using the AI agent to its community of economic adviser representatives, giving them entry to dependable data to assist shoppers extra successfully.

Romil Sharma, Group Head of Know-how and Operations, Singlife stated:

“At Singlife, AI is greater than only a device – it’s changing into a key a part of how we run the enterprise. Collaborating with Salesforce permits us to deliver AI into the fingers of our customer support executives in a sensible method, serving to them reply quicker and with higher confidence.

This AI agent additionally represents an early step in our broader technique to harness AI throughout the corporate, from customer support to underwriting, claims and distribution. In the end, our intention is to institutionalise AI as a core enabler for enterprise development, operational excellence and customer-centricity.”

Arun Kumar Parameswaran, Government Vice President & Managing Director, South and Southeast Asia, Salesforce, stated,

“We’re thrilled to collaborate with an trade pioneer like Singlife to redefine buyer engagement within the insurance coverage trade with Agentforce.

By leveraging Agentforce and Information Cloud to unlock a brand new degree of service effectivity, companies like Singlife can improve the human connection and ship the trusted, seamless expertise that builds lifelong buyer loyalty.”

Featured picture: Edited by Fintech Information Singapore, primarily based on picture by HobieArt through Freepik