Generally, you possibly can solely spot what’s mistaken while you’ve been a part of the method for some time. That was the case for Michelle Lim, who, whereas working Warp’s progress advertising effort earlier this yr, realized that the corporate wasn’t updating its web site rapidly sufficient.

She observed that potential prospects had been asking ChatGPT and different AI bots all types of questions on Warp’s providing, however the data they sought, reminiscent of how the product in contrast with a more moderen competitor, wasn’t out there on the startup’s web site. Lim felt that this content material hole would turn into much more essential as next-generation AI brokers start actively crawling the web to collect intelligence for customers.

It was clear that Warp wanted so as to add extra content material, however making and importing every further net web page was a time-consuming activity involving a design company and a number of folks throughout completely different departments.

“Entrepreneurs simply can’t wait one month for design and improvement groups to construct the web page,” she instructed TechCrunch. “With AI engines, it’s worthwhile to be producing content material so much sooner than earlier than to seize your shopper demand.”

Lim, who had lengthy deliberate to launch a startup, acknowledged that this was quick turning into an issue that wanted fixing. So, in March, she co-founded Flint, an AI platform that permits you to arrange web sites that replace themselves. Becoming a member of her within the effort was Max Levenson, an engineer who beforehand led the simulation and infrastructure groups for autonomous car startup, Nuro.

On Tuesday, Flint emerged from stealth mode with $5 million in seed funding. The funding was led by Accel, and noticed participation from Sheryl Sandberg’s fund, Sandberg Bernthal Enterprise Companions, and present backer Neo.

Flint’s objective is to create web sites that constantly optimize themselves, carry out their very own A/B assessments, and dynamically study from each guests and market developments, reminiscent of a sudden curiosity in a selected key phrase. Flint additionally goals to generate pages custom-made to every customer, very similar to how Amazon reveals you customised product suggestions.

That mentioned, Flint’s expertise isn’t able to do all of that simply but. “For now, customers nonetheless have to inform us what they need to construct,” Lim mentioned.

In its present kind, as soon as the parameters are set, Flint can routinely generate a webpage’s design and structure, interactive components (like tables and buttons), and in addition supply kind monitoring and advert optimization. Lim claims the platform can do all of this in “a few day,” although she didn’t give any extra particulars.

“At this level, prospects present their very own copy,” Lim mentioned. She added that whereas Flint’s content material writing performance is roughly a yr away, future variations will give prospects the choice to have AI write the textual content.

Even with out that, Lim claims that whipping up a web page with all the essential elements in a day is already a giant time-saver for its prospects.

Flint says it doesn’t design websites or “vibe code” something. For present web sites, its expertise analyzes the feel and appear to construct and deploy absolutely coded webpages which are in line with the design.

The startup is already working with prospects like Cognition, Modal, and Graphite, for whom it has created dwell pages. You’ll be able to see Windsurf’s right here, Modal’s website, and that is what Graphite’s appears to be like like.

Flint’s ambition is to assist entrepreneurs at quickly rising startups and Fortune 500 corporations improve their web sites’ visibility and create content material.

The deal with promoting to CMOs is what made Lim so excited to have Sheryl Sandberg be a part of as an investor. “I like to consider her as somebody who has influenced the way in which the web has monetized over the previous decade,” Lim mentioned.

In accordance with Lim, Sandberg immediately understood Flint’s imaginative and prescient. “I used to be displaying her this deck, and I used to be sharing how, in my private expertise, it took 5 groups in three months to construct one A/B take a look at simply to extend conversion by 10% on our Google advert,” Lim mentioned. “After which she stopped me, [and] mentioned, ‘Michele, it was 140 folks at Meta who had to do that’.”