Samsung’s newest product is not a cellphone or a smartwatch, it is even smaller. The corporate is diving into the quick-growing $125 million good ring market.

Samsung put the Galaxy Ring on show for the primary time on Monday in Barcelona at Cell World Congress (MWC) and showcased what it will possibly do — and the way it differs from the corporate’s Galaxy Watch smartwatch line.

^{Samsung Galaxy Ring. Credit score: Samsung}

At a roundtable on the occasion, Hon Pak, vice chairman of the digital well being workforce at Samsung mentioned the Galaxy Ring can have “a protracted battery life” with out specifying any numbers and use Samsung’s “main sensor expertise” to trace sleep.

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The ring will learn coronary heart charge, respiratory charge, restlessness throughout sleep, and the way lengthy it takes a consumer to go to sleep after going to mattress, after which sync that information to the Samsung Well being app.

There may be additionally fertility and menstrual cycle monitoring, which expands upon Samsung’s present partnership with Pure Cycles for its smartwatches.

Customers will even get a vitality rating that “collects information about bodily and psychological readiness to see how productive you might be,” Pak informed CNBC.

^{Hon Pak, vice chairman of the digital well being workforce at Samsung. Credit score: Samsung}

By coming into the good ring market, Samsung pits itself towards trade chief Oura, which was based over a decade in the past. Oura has bought over 1 million good rings as of March 2022 and has a $2.5 billion market valuation. The corporate sells only one product, the $299 Oura Ring, and contains options like automated workout-tracking, which Samsung is not going to have on the Galaxy Ring at launch.

The Galaxy Ring is ready to reach “later this yr” and sells itself on screenless simplicity. Pak acknowledged that the ring does not essentially substitute the corporate’s smartwatch line, however provides to it — customers can put on each a Galaxy Watch and a Galaxy Ring on the identical time for higher sleep monitoring or extra well being information.

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Samsung can also be exploring noninvasive glucose monitoring and contactless funds with the Galaxy Ring, in accordance with Pak. Synthetic intelligence can also be on the corporate’s radar within the type of a attainable AI coach that brings collectively medical information, physiological information, and wearable information for customers.

“There is a digital assistant coach sooner or later as a result of we expect that is completely wanted,” Pak informed CNBC.

An AI coach might deliver added charges for patrons; Pak disclosed to the outlet that Samsung might ultimately contemplate including a subscription wall to the Samsung Well being app if it provides options like AI.