Salesforce (NYSE:CRM) is a vendor of cloud-based software program and functions for gross sales, customer support, advertising and marketing automation, ecommerce, analytics, and software growth. Primarily based in San Francisco, Calif., its companies embody Gross sales Cloud, Service Cloud, Advertising and marketing Cloud, Commerce Cloud, and Salesforce Platform. Its subsidiaries embody Tableau Software program, Slack Applied sciences, and MuleSoft, amongst others.

The corporate is present process a pivot to agentic AI, more and more targeted on mixing generative AI with a spread of different capabilities to supply prospects the flexibility to develop autonomous decision-making brokers for his or her service and gross sales workflows. Salesforce has a market cap of $293 billion, making it the world’s thirty sixth most precious firm by market cap.

Salesforce information and evaluation

Salesforce Trusted AI Basis seeks to energy the agentic enterprise

October 2, 2025: As Salesforce pushes additional into agentic AI, its purpose is to evolve Salesforce Platform from an software for constructing AI to a foundational working system for enterprise AI ecosystems. The CRM big took a step towards that imaginative and prescient at this time, saying improvements throughout the Salesforce Platform, Information Cloud, MuleSoft, and Tableau.

Salesforce AI Analysis unveils new instruments for AI brokers

August 27, 2025: Salesforce AI Analysis introduced three developments designed to assist prospects transition to agentic AI: a simulated enterprise setting framework for testing and coaching brokers, a benchmarking instrument to measure the effectiveness of brokers, and an information cloud functionality for autonomously consolidating and unifying duplicated knowledge.

Attackers steal knowledge from Salesforce situations through compromised AI stay chat instrument

August 26, 2025: A risk actor managed to get hold of Salesforce OAuth tokens from a third-party integration known as Salesloft Drift and used the tokens to obtain giant volumes of information from impacted Salesforce situations. One of many attacker’s targets was to search out and extract extra credentials saved in Salesforce data that would increase their entry.

Salesforce acquires Regrello to spice up automation in Agentforce

August 19, 2025: Salesforce is shopping for Regrello to boost Agentforce, its suite of instruments for constructing autonomous AI brokers for gross sales, service, and advertising and marketing. San Francisco-based startup Regrello makes a speciality of turning knowledge into agentic workflows, primarily for automating supply-chain enterprise processes.

Salesforce provides new billing choices to Agentforce

August 19, 2025: In a transfer that goals to enhance accessibility for agentic AI, Salesforce introduced new fee choices for Agentforce, its autonomous AI agent suite.The brand new choices, constructed on the versatile pricing the corporate launched in Could, enable prospects to make use of Flex Credit to pay for the actions brokers take.

Salesforce to accumulate Waii to boost SQL analytics in Agentforce

August 11, 2025: Salesforce has signed a definitive settlement to purchase San Francisco-based startup Waii for an undisclosed sum to boost SQL analytics inside Agentforce, its suite of instruments geared toward serving to enterprises construct autonomous AI brokers for gross sales, service, advertising and marketing, and commerce use circumstances.

May Agentforce 3’s MCP integration push Salesforce forward within the CRM AI race?

June 25, 2025: “[Salesforce’s] implementation of MCP is among the most formidable interoperability strikes we’ve got seen from a CRM vendor or any vendor. It positions Agentforce as a central nervous system for multi-agent orchestration, not simply inside Salesforce however throughout the enterprise,” stated Dion Hinchcliffe, lead of the CIO follow at The Futurum Group. But it surely introduces new issues round safety.

Salesforce Agentforce 3 guarantees new methods to watch and handle AI brokers

June 24, 2025: That is the fourth model of Salesforce Agentforce since its debut in September final yr, with the most recent, Agentforce 3, succeeding the earlier ‘2dx’ launch. A brand new characteristic of the newest model is Agentforce Studio, which can be out there as a separate software inside Salesforce.

Salesforce supercharges Agentforce with embedded AI, multimodal assist, and industry-specific brokers

Jun 18, 2025: Salesforce is updating Agentforce with new AI options and increasing it throughout each aspect of its ecosystem with the hope that enterprises will see the no-code platform as prepared for tackling real-world digital execution, shaking its picture of being a module for pilot initiatives.

CIOs brace for rising prices as Salesforce provides 6% to core clouds, bundles AI into premium plans

Jun 18, 2025: Salesforce is rolling out sweeping modifications to its pricing and product packaging, together with a 6% enhance for Enterprise and Limitless Editions of Gross sales Cloud, Service Cloud, Discipline Service, and choose Industries Clouds, efficient August 1.

Salesforce research warns towards dashing LLMs into CRM workflows with out guardrails

June 17, 2025: A brand new benchmark research from Salesforce AI Analysis has revealed vital gaps in how giant language fashions deal with real-world buyer relationship administration duties.

Salesforce Trade Cloud riddled with configuration dangers

June 16, 2025: AppOmni researchers discovered 20 insecure configurations and behaviors in Salesforce Trade Cloud’s low-code app constructing parts that would result in knowledge publicity.

Salesforce modifications Slack API phrases to dam bulk knowledge entry for LLMs

June 11, 2025: Salesforce’s Slack platform has modified its API phrases of service to cease organizations from utilizing Giant Language Fashions to ingest the platform’s knowledge as a part of its efforts to implement higher enterprise knowledge discovery and search.

Salesforce to purchase Informatica in $8 billion deal

Could 27. 2025: Salesforce has agreed to purchase Informatica in an $8 billion deal as a technique to shortly entry much more knowledge for its AI efforts. Analysts usually agreed that the deal was a win-win for each firms’ prospects, however for very completely different causes. 

Salesforce desires your AI brokers to attain ‘enterprise normal intelligence’

Could 1, 2025: Salesforce AI Analysis unveiled a slate of latest benchmarks, guardrails, and fashions to assist prospects develop agentic AI optimized for enterprise functions.

Salesforce CEO Marc Benioff: AI brokers might be like Iron Man’s Jarvis

April 17, 2025: AI brokers are greater than a productiveness enhance; they’re basically reshaping buyer interactions and enterprise operations. And whereas there’s nonetheless work to do on belief and accuracy, the world is starting a brand new tech period — one which may lastly ship on the guarantees seen in films like Minority Report and Iron Man, in line with Salesforce CEO Marc Benioff.

Agentblazer: Salesforce broadcasts agentic AI certification, studying path

March 6, 2025: Sizzling on the heels of the launch of Agentforce 2dx for growing, testing, and deploying AI brokers, Salesforce launched Agentblazer Standing to its Trailhead on-line studying platform.

Salesforce takes on hyperscalers with Agentforce 2dx updates

March 6, 2025: Salesforce’s updates to its agentic AI providing — Agentforce — may give the CRM software program supplier an edge over its enterprise software rivals and hyperscalers together with AWS, Google, IBM, Service Now and Microsoft.

Salesforce’s Agentforce 2dx replace goals to simplify AI agent growth, deployment

March 5, 2025: Salesforce launched the third model of its agentic AI providing — Agentforce 2dx — to simplify the event, testing, and deployment of AI brokers that may automate enterprise processes throughout departments, equivalent to gross sales, service, advertising and marketing, finance, HR, and operations.

Salesforce’s AgentExchange targets AI agent adoption, monetization

March 4, 2025: Salesforce is launching a new market named AgentExchange for its brokers and agent-related actions, subjects, and templates to extend adoption of AI brokers and permit its companions to monetize them.

Salesforce and Google increase partnership to deliver Agentforce, Gemini collectively

February 25, 2025: The enlargement of the strategic partnership will allow prospects to construct Agentforce AI brokers utilizing Google Gemini and to deploy Salesforce on Google Cloud.

AI to shake up Salesforce workforce with doable shift to gross sales over IT

February 5, 2025: With the assistance of AI, Salesforce can in all probability do with out some workers. On the identical time, the corporate wants salespeople educated in new AI merchandise, CEO Marc Benioff has acknowledged.

Salesforce’s Agentforce 2.0 replace goals to make AI brokers smarter

December 18, 2024: The second launch of Salesforce’s agentic AI platform affords an up to date reasoning engine, new agent abilities, and the flexibility to construct brokers utilizing pure language.

Meta creates ‘Enterprise AI’ group led by ex-Salesforce AI CEO Clara Shih

November 20, 2024: The ex-CEO of Salesforce AI, Clara Shih, has turned up at Meta just some days after quitting Salesforce. In her new position at Meta she’s going to arrange a brand new Enterprise AI group to bundle Meta’s Llama AI fashions for enterprises.

CEO of Salesforce AI Clara Shih has left

November 15, 2024: The CEO of Salesforce AI, Clara Shih, has left after simply 20 months within the job. Adam Evans, beforehand senior vice chairman of product for Salesforce AI Platform, has moved as much as the newly created position of government vice chairman and normal supervisor of Salesforce AI.

Marc Benioff rails towards Microsoft’s copilot

October 24, 2024: Salesforce’s boss doesn’t have phrase to say about Microsoft’s AI assistants, saying the expertise is principally no higher than Clippy 25 years in the past.

Salesforce’s Monetary Providers Cloud targets ops automation for insurance coverage brokerages

October 16, 2024: Monetary Providers Cloud for Insurance coverage Brokerages will deliver new options to assist with commissions administration and worker profit servicing, amongst different issues, when it’s launched in February 2025.

Defined: How Salesforce Agentforce’s Atlas reasoning engine works to energy AI brokers

September 30, 2024: AI brokers created through Agentforce differ from earlier Salesforce-based brokers of their use of Atlas, a reasoning engine designed to assist these bots assume like human beings.

5 key takeaways from Dreamforce 2024

September 20, 2024: As Salesforce’s 2024 Dreamforce convention rolls up the carpet for an additional yr, right here’s a take a look at a couple of excessive factors as Salesforce pitched a brand new period for its prospects, centered round Agentforce, which brings agentic AI to enterprise gross sales and repair operations.

Alation and Salesforce accomplice on knowledge governance for Information Cloud

September 19, 2024: Information intelligence platform vendor Alation has partnered with Salesforce to ship trusted, ruled knowledge throughout the enterprise. It is going to do that, it stated, with bidirectional integration between its platform and Salesforce’s to seamlessly delivers knowledge governance and end-to-end lineage inside Salesforce Information Cloud. This permits firms to instantly entry key metadata (tags, governance insurance policies, and knowledge high quality indicators) from over 100 knowledge sources in Information Cloud, it stated.

New Information Cloud options to spice up Salesforce’s AI brokers

September 17, 2024: Salesforce added new options to its Information Cloud to assist enterprises analyze knowledge from throughout their divisions and likewise enhance the corporate’s new autonomous AI brokers launched below the title Agentforce, the corporate introduced on the ongoing annual Dreamforce convention.

Dreamforce 2024: Newest information and insights

September 17, 2024: Dreamforce 2024 boasts greater than 1,200 keynotes, classes and workshops. Whereas this yr’s Dreamforce will embody a large spectrum of subjects, anticipate Salesforce to showcase Agentforce subsequent week at Dreamforce.

Salesforce unveils Agentforce to assist create autonomous AI bots

September 12, 2024: The CRM big’s new low-code suite allows enterprises to construct AI brokers that may cause for themselves when finishing gross sales, service, advertising and marketing, and commerce duties.

Salesforce to accumulate knowledge safety specialist Personal Firm for $1.9 billion

September 6, 2024: The CRM firm stated Personal’s knowledge safety and knowledge administration options will assist it improve availability, safety, and compliance of buyer knowledge throughout its platform.

Salesforce previews new XGen-Gross sales mannequin, releases xLAM household of LLMs

September 6, 2024: The XGen-Gross sales mannequin, which relies on the corporate’s open supply APIGen and its household of enormous motion fashions (LAM), will support builders and enterprises in automating actions taken by AI brokers, analysts say.

Salesforce mulls consumption pricing for AI brokers

August 30, 2024: Buyers anticipate AI agent productiveness positive aspects to scale back demand for Salesforce license seats. CEO Marc Benioff says a per-conversation pricing mannequin is a probable answer.

Coforge and Salesforce launch new providing to speed up internet zero targets

August 27, 2024: Coforge ENZO is designed to streamline emissions knowledge administration by figuring out, consolidating, and reworking uncooked knowledge from varied emission sources throughout enterprise operations.

Salesforce unveils autonomous brokers for gross sales groups

August 22, 2024: Salesforce at this time introduced two autonomous brokers geared to assist gross sales groups scale their operations and hone their negotiation abilities. Slated for normal availability in October, Einstein Gross sales Improvement Rep (SDR) Agent and Einstein Gross sales Coach Agent might be out there by way of Gross sales Cloud, with pricing but to be introduced.

Salesforce to accumulate PoS startup PredictSpring to reinforce Commerce Cloud

August 2, 2024: Salesforce has signed a definitive settlement to accumulate cloud-based point-of-sale (PoS) software program vendor PredictSpring. The acquisition will increase Salesforce’s current Buyer 360 capabilities.

Einstein Studio 1: What it’s and what to anticipate

July 31, 2024: Salesforce has launched a set of low-code instruments for creating, customizing, and embed AI fashions in your organization’s Salesforce workflows. Right here’s a primary look at what could be achieved utilizing it.

Why are Salesforce and Workday constructing an AI worker service agent collectively?

July 26, 2024: Salesforce and Workday are partnering to construct a new AI-based worker service agent primarily based on a typical knowledge basis. The agent might be accessible through their respective software program interfaces.

Salesforce debuts gen AI benchmark for CRM

June 18, 2024: The software program firm’s new gen AI benchmark for CRM goals to assist companies make extra knowledgeable choices when selecting giant language fashions (LLMs) to be used with enterprise functions.

Salesforce updates Gross sales and Service Cloud with new capabilities

June 6, 2024: The CRM software program vendor has added new capabilities to its Gross sales Cloud and Service Cloud with updates to its Einstein AI and Information Cloud choices, together with extra generative AI assist.

IDC Analysis: Salesforce 1QFY25: Constructing a Information Basis to Join with Prospects

June 5, 2024: Salesforce reported strong development together with $9.13 billion in income or 11% year-over-year development. The corporate has a good begin to its 2025 fiscal yr, however the market continues to shift in vital methods, and Salesforce is just not resistant to these modifications.

IDC Analysis: Salesforce Connections 2024: Making Each Buyer Journey Extra Customized and Worthwhile By the Einstein 1 Platform

June 5, 2024: The Salesforce Connections 2024 occasion showcased the corporate’s efforts to revolutionize buyer journeys by way of its modern synthetic (AI)-driven platform, Einstein 1. Salesforce’s strategic evolution at Connections 2024 marks a major step ahead in charting the way forward for personalised and environment friendly AI-driven buyer journeys.

Salesforce launches Einstein Copilot for normal availability

April 25, 2024: Salesforce has introduced the overall availability of its conversational AI assistant together with a library of pre-programmed ‘Actions’ to assist sellers profit from conversational AI in Gross sales Cloud.

Salesforce debuts Zero Copy Accomplice Community to streamline knowledge integration

April 25, 2024: Salesforce has unveiled a brand new international ecosystem of expertise and answer suppliers geared to serving to its prospects leverage third-party knowledge through safe, bidirectional zero-copy integrations with Salesforce Information Cloud.

Salesforce-Informatica acquisition talks falls by way of: Report

April 22, 2024: Salesforce’s negotiations to accumulate enterprise knowledge administration software program supplier Informatica have fallen by way of as each couldn’t agree on the phrases of the deal. The disagreement concerning the phrases of the deal is extra more likely to be across the worth of every share of Informatica.

Decoding Salesforce’s believable $11 billion bid to accumulate Informatica

April 17, 2024: Salesforce is searching for to accumulate enterprise knowledge administration vendor Informatica, in a transfer that would imply consolidation for the combination platform-as-a-service (iPaaS) market and a brand new income stream for Salesforce.

Salesforce provides Contact Middle updates to Service Cloud

March 26, 2024: Salesforce has introduced new Contact Middle updates to its Service Cloud, together with options equivalent to dialog mining and generative AI-driven survey summarization.

Salesforce bids to develop into AI’s copilot constructing platform of selection

March 7, 2024: Salesforce has entered the race to supply the preeminent platform for constructing generative AI copilots with Einstein 1 Studio, a brand new set of low-code/no-code AI instruments for accelerating the event of gen AI functions. Analysts say the platform has all of the instruments to develop into the platform for constructing out and deploying gen AI assistants.

Salesforce rebrands its low-code platform to Einstein 1 Studio

March 6, 2024: Salesforce has rebranded its low-code platform to Einstein 1 Studio and bundled it with the corporate’s Information Cloud providing. The platform has added a brand new characteristic, Immediate Builder, which permits builders to create reusable LLM prompts with out the necessity for writing code.

Salesforce’s Einstein 1 platform to get new prompt-engineering options

February 9, 2024: Salesforce is working on including two new immediate engineering options to its Einstein 1 platform to hurry up the event of generative AI functions within the enterprise. The options embody a testing heart and the supply of immediate engineering options.