Reddit CEO Steve Huffman mentioned AI chatbots aren’t a significant site visitors driver for the social platform regardless of firms like OpenAI and Google having seen progress in individuals utilizing AI for search. Throughout Reddit’s Q3 2025 name, the exec famous that Google search and direct entry proceed to be its prime site visitors drivers.
“[Chatbots are] not a site visitors driver right now. I believe {our relationships} with the businesses that we work for — or work with straight are wholesome, and we each realized loads during the last couple of years, actually the worth of Reddit’s information and the place our respective merchandise can go and the way we can assist one another. So I’m trying ahead to persevering with to work on this stuff with these companions. However they’re not a significant site visitors driver right now,” Huffman mentioned through the name with analysts.
An analyst requested the corporate if 50% of the site visitors comes from Google and 50% direct, Huffman mentioned that these numbers are “approximate, however fairly shut.”
Reddit has had a difficult relationship with LLM builders. The corporate locked down its information by a brand new coverage change in Could 2024 and indicated that any sort of business use of its information would want a license. On the identical time, the corporate signed a take care of OpenAI to let it use Reddit information for mannequin coaching.
The corporate additionally has a partnership settlement with Google. Alternatively, the corporate has ensued a authorized battle with AI firms like Anthropic and Perplexity.
Reddit reported a constructive quarter with $585 million in income, up 68% year-on-year. The corporate additionally clocked in 116 million each day lively distinctive customers and 444 million weekly lively distinctive customers, with 20% development year-over-year. The corporate talked about it recorded 31% year-on-year development in worldwide each day customers. It additionally mentioned that greater than 190 million People go to the social community each week.
The corporate talked about that it continues to put money into making the search expertise a central a part of the expertise. Huffman mentioned that the corporate is dealing with 20% of search volumes by its AI-powered Solutions and “that sort of core search field.” He famous that in Q3, 75 million individuals searched weekly on Reddit. The corporate has been speaking about unifying AI and the core search expertise, and Huffman mentioned it’s coming within the subsequent few quarters.
What’s extra, Reddit is experimenting with a brand new and less complicated onboarding stream to extend early person engagement.
“We would like them to see of their first session that Reddit is superb and has content material for them. So our purpose is to attach customers with related content material in a short time,” Huffman mentioned.
