Following backlash over a rise in “AI slop” taking up customers’ feeds, Pinterest on Thursday added new instruments that permit customers restrict how a lot AI-generated content material they see on the platform.

Customers can now personalize their feeds to limit generative AI imagery in choose classes, and the corporate stated it’ll make its current GenAI content material labels extra noticeable within the days to return.

The location, extensively used to browse and bookmark inspirational content material and potential purchases, has come beneath fireplace from customers who’ve complained in regards to the large uptick in GenAI content material. The media has additionally been documenting the downside, whereas brazenly questioning if AI has already ruined Pinterest or if it may nonetheless be mounted.

The issue, if left unresolved, may destroy Pinterest’s repute and, in the end, its backside line.

AI slop is doubtlessly a troublesome nut to crack as extra of the online fills up with AI-generated content material and the standard of the AI content material improves, making it much less apparent to identify. Citing educational literature, Pinterest notes that GenAI content material now makes up 57% of all on-line materials.

To handle the difficulty, Pinterest earlier this yr launched “AI modified” labels that would seem on photographs whose metadata indicated AI era, or if Pinterest’s personal programs detected that the content material was AI-generated. On the time, the corporate stated it will “quickly” introduce consumer-facing instruments that will let customers select to see much less AI content material.

These instruments have now arrived and will likely be out there within the app’s “Settings” menu, beneath “Refine your suggestions.”

Right here, customers will be capable to configure whether or not they’d wish to see much less GenAI content material in sure classes which might be vulnerable to AI-generated imagery, like magnificence, artwork, style, and residential décor. Pinterest stated it’ll introduce extra classes sooner or later, based mostly on consumer suggestions. Plus, if customers need to modify their settings, they will achieve this at any time.

As well as, customers can ship suggestions about AI imagery as they browse the location. In the event that they see a Pin that’s not interesting due to its generative AI nature, they will faucet the three-dot overflow menu and choose a class to refine their preferences.

The brand new controls are launching first on the web site and Android and can roll out to iOS customers over the weeks forward, Pinterest stated.

“Our group is on the coronary heart of every thing we do,” stated Matt Madrigal, Pinterest’s chief know-how officer, in an announcement in regards to the launch. “With our new GenAI controls, we’re empowering individuals to personalize their Pinterest expertise greater than ever — hanging the best steadiness between human creativity and AI innovation, and guaranteeing each feed actually displays what conjures up them most.”