^{This text initially appeared on Enterprise Insider.}

Ozempic looks as if a marvel drug that is altering folks’s lives and will have profound results on your entire economic system.

It additionally looks as if it has generated no less than 1,000,000 {dollars} for David Paton.

Paton, it seems, is likely one of the two males who wrote “Magic” for his band Pilot in 1974, when it grew to become a High 10 hit. And now a brand new model of “Magic” has turn into the theme music for Novo Nordisk’s Ozempic rollout within the U.S., which is blanketing TV and the web with this earworm:

Novo Nordisk initially ran a model of Paton’s music recorded by another person however has since leaned into the concept that 70-something Paton is the cheerful face behind its cheerful jingle.

Here is a video of Paton strolling into Abbey Street Studios in London to file his personal model of the advert:

Paton obtained paid for each the quilt of his music that another person recorded and the one he did. And Paton is not the one winner from the Ozempic increase: Novo Nordisk additionally paid the property of his former bandmate who cowrote the music, and Sony Publishing, which administers Paton’s songwriting catalog.

None of them are saying how a lot cash is concerned, however The New York Instances mentioned it polled music-publishing executives who estimated the marketing campaign was “probably value seven figures to Paton.”

All of which illustrates why buyers and music corporations proceed to bid significant quantities of cash on again catalogs by artists who have not put out hit music for a very long time. That features offers for superstars you’ve got heard of, like Bruce Springsteen (a reported $500 million), and seize luggage of rights to songs from the likes of John Lee Hooker, Pat Boone, and Ricky Nelson ($470 million).

These items obtained notably costly in the course of the pandemic increase, the place every kind of belongings noticed their worth inflated — no less than $5 billion value of songs traded fingers in 2021 alone. But it surely has stored going post-pandemic.

An enormous a part of the reason being the general development of streaming, which has created a brand new income stream for the music business — should you assume streaming quantity will enhance, then it stands to cause that songs you purchase at the moment will probably be value extra sooner or later as extra folks entry them.

However Paton’s story illustrates another excuse: Music homeowners can discover methods to monetize their work in films, TV reveals, and commercials. The chances that somebody goes to have their music plucked to promote a Huge Pharma Surprise Drug aren’t very excessive — as a result of there aren’t very many Huge Pharma Surprise Medicine, by definition — but when it occurs, it is a very massive payoff.