OpenAI has launched a brand new characteristic for ChatGPT referred to as “Pulse” — a private assistant-style characteristic that “works for you in a single day” to ship every day personalised updates primarily based on consumer pursuits.
It comes as retail merchants are more and more turning to AI to assist them with inventory picks and even crypto buying and selling.
“Since ChatGPT launched, that’s at all times meant coming to ask a query. There’s magic in with the ability to merely ask and get solutions that can assist you be taught, create or resolve issues,” the AI agency wrote on Thursday.
“Nevertheless, that’s restricted by what to ask for and at all times places the burden on you for the subsequent step,” the AI agency wrote.”
Now in preview: ChatGPT Pulse
This can be a new expertise the place ChatGPT can proactively ship personalised every day updates out of your chats, suggestions, and related apps like your calendar.
Rolling out to Professional customers on cell as we speak. pic.twitter.com/tWqdUIjNn3
— OpenAI (@OpenAI) September 25, 2025
Pulse synthesizes data from chat histories and direct suggestions to be taught what’s most related to every ChatGPT consumer earlier than sending personalised updates, it defined.
“The analysis seems in Pulse as topical visible playing cards you may scan rapidly or open for extra element, so every day begins with a brand new, targeted set of updates.”
In an indication, OpenAI confirmed ChatGPT asking a consumer what they want to be up to date on by the subsequent morning, equivalent to native information, path run suggestions and studying Italian.
Crypto merchants may go for being up to date concerning the crypto markets and information, with the brand new Pulse characteristic giving them common updates.
Pulse is a part of OpenAI’s effort to make ChatGPT go from reactive to proactive and extra personalised, OpenAI CEO Sam Altman mentioned in an X publish.
A preview model is at present accessible to Professional subscribers, with plans to make the characteristic accessible to Plus subscribers sooner or later.
Pulse arrives as retail merchants proceed to show to AI chatbots like ChatGPT for real-time market insights and buying and selling suggestions.
A survey from fintech analysis agency Finder in late August discovered that 16% of British traders have used AI for inventory recommendation, whereas 15% mentioned they use it for crypto buying and selling suggestions.
A a lot bigger portion of the two,000 respondents within the Finder survey mentioned they used AI for private monetary recommendation, equivalent to private budgeting suggestions or understanding their credit score rating, at 40%.
That determine was significantly greater for Gen Zs (aged 13 to twenty-eight) and Millennials (aged 29 to 44) at 65% and 61%, respectively.
ChatGPT affords vastly totally different crypto recommendation in 2025
Cointelegraph ran an experiment again in March 2023 to see how ChatGPT suggested allocating $100 within the crypto market to “make as a lot cash as potential within the shortest time.”
Again then, it really useful $50 in Bitcoin (BTC), $25 in Ether (ETH), $15 in Cosmos Hub (ATOM), and $10 in non-fungible token and Web3-related tasks.
Prompted how it will do the identical as we speak, ChatGPT really useful allocating $25 in Solana (SOL), $20 in XRP (XRP), $20 in ETH, $15 in BTC, and … $20 in Little Pepe (LILPEPE) — a failed memecoin that boasts a market cap of $269,000.
The advice exhibits that crypto merchants shouldn’t blindly depend on ChatGPT crypto buying and selling suggestions.
OpenAI has additionally warned that its fashions shouldn’t be relied on for skilled monetary recommendation.
AI-driven buying and selling suggestions have birthed a brand new market
Reliance on AI instruments for crypto and inventory suggestions has fueled a so-called robo-advisory market, which consists of firms offering automated, algorithm-driven fashions to help merchants with funding choices.
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The trade is predicted to develop from $61.75 billion seen final yr to $470.91 billion in 2029, a 660% enhance, Analysis and Markets estimated earlier this month.
ChatGPT customers can join Pulse to their Google accounts
OpenAI mentioned Pulse can faucet into Gmail and Google Calendar knowledge to draft agendas, floor process concepts, or advocate eating places when touring.
Pulse delivers these solutions as visible playing cards that customers can open for extra element, and customers may give a thumbs-up or thumbs-down to make Pulse extra private and helpful.
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