With the platform improve, Versatile Funding is retiring. To any extent further, campaigns will launch with Fastened Funding solely. It could really feel like an enormous shift, however in actuality it units you up for a wiser, extra partaking approach to elevate funds.
As soon as the information settles, it’s clear: fastened funding, paired with the upgraded Stretch Objectives characteristic, offers you a stronger, extra partaking path to success.
How Fastened Objectives + Stretch Objectives Will Drive Extra Success
Stretch Objectives have at all times been a high really helpful technique for preserving backers engaged and driving marketing campaign momentum. The problem? Up to now, they had been clunky. You needed to observe progress your self, replace graphics, and consistently clarify what got here subsequent. (See examples under.)
On the brand new platform, Stretch Objectives are in-built and automatic. Which means much less give you the results you want, extra readability in your backers, and a visual rallying level that retains your neighborhood excited lengthy after you’ve hit your objective.
You set the minimal wanted to make your challenge actual, then invite backers to assist unlock the larger, higher model of your imaginative and prescient step-by-step.
Instance: A Movie Marketing campaign
Think about you’re elevating funds for an unbiased movie. Let’s take a look at the Indiegogo marketing campaign Uncle Fred’s Monster Downside, which is at present utilizing stretch objectives manually to rally its neighborhood.
With Fastened Funding, the marketing campaign would set a smaller baseline objective, the minimal wanted to create and ship the movie, fairly than asking for a big, versatile complete up entrance.
From there, built-in Stretch Objectives invite backers to assist elevate the manufacturing worth:
🔸 $15K – Horror Celeb
🔸 $20K – Epic Creature
🔸 $25K – Killer Location
With this roadmap, backers don’t simply fund your movie, they get to raise it. They see their impression at each stage and keep excited to push you additional.
See stretch objectives in motion on Gamefound: Lone Wolf: Vengeance of the Kai
A Stronger Method Ahead
The period of Versatile Funding could also be ending, however a extra highly effective strategy is already right here. With Stretch Objectives now constructed instantly into the platform (visually displayed, built-in into your marketing campaign, robotically up to date, and simple for backers to observe) you’re not simply elevating funds, you’re constructing momentum.
It takes somewhat extra upfront planning, however that’s a win in your marketing campaign. By sharing the total imaginative and prescient, you give backers a transparent image of how their assist makes an actual distinction. And when folks see that impression, they fund extra generously.
Stretch Objectives aren’t nearly unlocking further funding, they’re about creating pleasure, strengthening your neighborhood, and turning your marketing campaign right into a shared journey.
Study extra about utilizing them: Stretch Objectives FAQ
A Trusted Technique, Now Even Stronger
From movie to tech to design, campaigners on Indiegogo have used Stretch Objectives to unlock new options, develop merchandise, and convey richer visions to life. Quickly, you’ll have the instruments to do it even higher.
Extra Examples of Indiegogo Campaigns and their Stretch Purpose Technique:
Uncle Fred’s Monster Downside- HORROR FILM
Generally, We Need to Go Again Residence
