One other gripping allegation of company espionage has emerged from the profoundly boring world of worker onboarding platforms and 401(okay) administration.
All yr, we’ve been following the continuing dying match between HR software program titans Rippling and Deel, that are presently locked in a litigation that includes accusations of planted moles and systematic information theft. Now, as first noticed by Axios, comes Act Two: the 401(okay) administration unicorns, Human Curiosity and Guideline, squaring off in federal court docket with allegations so brazen that they’re embarrassing.
Right here’s a style, plucked from Human Curiosity’s lawsuit towards Guideline, filed this month in Utah federal court docket: “We’re going to tear aside HI. It’s going to be the best factor to do.”
That’s Brandon Sterri texting his brothers on January 29. In response to the grievance, Brandon and his brother Brian had been, at that second, nonetheless drawing paychecks from Human Curiosity, nonetheless logging into their company-issued laptops each morning beneath reminders that entry was “restricted to approved personnel,” and that they’d agreed “to guard confidential information.” Their third brother, Eirik, labored for the competitors, Guideline.
Per the lawsuit, the Sterri brothers didn’t simply speak massive. They allegedly known as their operation the “Sterri Takeover,” a reputation revealing both outstanding hubris or a critical misunderstanding of how company espionage is meant to work, which is to say, very, very quietly.
The grievance alleges a months-long scheme during which Brian and Brandon, working as junior inside gross sales representatives at Human Curiosity, systematically funneled their employer’s most delicate intelligence, together with partnership leads, buyer information, and inner technique paperwork, on to Guideline.
However not simply to anybody at Guideline; Human Curiosity alleges the brothers had been sharing it instantly with the corporate’s chief government, Kevin Busque, and its chief monetary officer, Steven Wu.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
Reached for remark, a Guideline spokesperson despatched the next assertion: “Guideline believes allegations on this lawsuit are false and with out advantage. We’re vigorously defending ourselves and we stay up for presenting the info and exhibiting that these claims are unfounded.”
Human Curiosity didn’t reply to TechCrunch’s request for remark.
In response to Human Curiosity’s grievance, two days after Brian Sterri resigned from Human Curiosity on February 24, he made a request that allegedly uncovered all the operation. “Obtained an enormous favor to ask,” he allegedly texted a former colleague named Castro, nonetheless employed at Human Curiosity. Then got here the ask: “A screenshot of complete lead circulation for ISR workforce this month.”
Primarily based on the grievance, Castro, maybe understanding greater than she let on, replied: “Am i allowed to ask why.” Brian responded with a grinning emoji.
The screenshot Brian wished wasn’t simply delicate; it was, based on Human Curiosity, the crown jewels. Whole lead circulation represents the elemental pool of potential purchasers, the important determinant of development trajectory and market penetration. It’s info Human Curiosity has spent years and tens of millions of {dollars} cultivating by proprietary enterprise processes and partnerships with payroll suppliers. The type of info that, within the mistaken fingers, creates what the lawsuit calls “a major informational imbalance” and gives “appreciable strategic benefit.”
Studying the grievance, it seems that Castro grasped the gravity of what Brian was asking and the transactional nature of the betrayal. “I’m right down to play soiled for positive however it is advisable to get me a job lol.”
Brian, the lawsuit alleges, overtly promised her employment at Guideline in change for the info. When Castro didn’t instantly ship, Brian tried once more the following morning: “I nonetheless want that favor.”
“Brian you recognize I can’t do this,” Castro allegedly replied.
In response to the grievance, Brian didn’t cease there. He allegedly known as and texted, and when Castro stopped responding, his spouse McKenna reached out on his behalf.
The grievance paints an image of systematic infiltration. Earlier than their resignations, the brothers allegedly downloaded paperwork with titles like “Leads Knowledge” and emailed information from their work accounts to non-public Gmail addresses — Brian’s, and his spouse’s. By logging into private electronic mail on firm laptops, they might bypass Human Curiosity’s detection methods solely.
On February 27, the identical day Castro allegedly shut him down, Brian reached out to a different Human Curiosity worker, Chloe Garza, with whom the Sterris had a “shut private and/or familial relationship,” per the grievance. The request: inner metrics from a Slack channel. Garza additionally refused: “Yea so I can not ship you something HI associated.”
Brian’s response, as characterised within the grievance, is telling. In the identical dialog, he allegedly wrote that “Mitch [another HI sales rep] can be the one particular person that might actually give me the data GDL [Guideline] would need.” The grievance argues that the admission is true there, preserved in textual content.
After Human Curiosity’s management held emergency conferences to remind workers of their confidentiality obligations, the grievance alleges, Brian mocked the hassle. “lol Horne utilizing concern techniques lmao,” he texted Castro. “Heard in the present day scared lots of people.”
What elevates this from garden-variety company misbehavior to alleged racketeering is the purported involvement on the prime. Human Curiosity claims this wasn’t rogue workers gone wild however as a substitute a coordinated operation with government blessing.
After Human Curiosity despatched cease-and-desist letters in early March, the grievance says, Eirik Sterri texted his brothers with an replace. He’d spoken with Andrew Conley, Guideline’s Senior Vice President of Gross sales. The message: “Andrew is nice. Additionally everybody has your backs for actual. Everybody has expressed how fired up they’re concerning the state of affairs. It’ll blow over and all of us can be so fired up.”
Then got here what Human Curiosity characterizes as extortion. Guideline has agreed to be acquired by Gusto, the $9.3 billion payroll large, for what TechCrunch reported earlier this month to be a $600 million deal. As a part of the transaction, Guideline deliberate to divest sure property and accounts related to rival payroll corporations. When Human Curiosity inquired about buying a few of these property, Guideline’s CFO allegedly delivered an ultimatum: drop the lawsuit, or the deal is off.
TechCrunch’s Marina Temkin reported that Gusto was seeking to dump Guideline’s accounts related to rival payroll corporations, per a number of sources, however Gusto declined to touch upon these divestment plans on the time.
At present Gusto responded to questions from TechCrunch about whether or not it plans to undergo with that acquisition and a spokesperson indicated that it does, writing that the “deal has not but closed” and that “Gusto and Guideline stay separate corporations,” but in addition that “[j]oining forces with Guideline signifies that payroll and 401(okay) administration will change into extra seamlessly built-in, multi function place, for the small companies we serve – and we’re enthusiastic about that future.”
Gusto additionally made clear that it’s “not a celebration to the go well with and has no involvement within the allegations.”
Naturally, a lot is being made within the startup ecosystem concerning the HR software program house turning into a theater of company warfare, with Rippling and Deel battling over allegations that embrace planted spies, and RICO violations, amongst different issues.
Absurd because it sounds, that is critical enterprise for Rippling and Deel, and the stakes are equally excessive, if not increased, for Human Curiosity, for the three Sterri brothers, and for Guideline and its government workforce.
Human Curiosity has raised over $700 million at a $1.4 billion valuation from traders, together with SoftBank, Baillie Gifford, and TPG. Guideline raised $340 million, hitting a $1.2 billion valuation in 2021 with backing from Common Atlantic and Felicis.
This story has been up to date with feedback from Gusto.