As a marketer, I’ve come to appreciate that no quantity of intelligent branding can outweigh a nasty on-line repute. Folks belief different folks greater than they belief taglines.

That reality hits onerous if you’re the one refreshing evaluation pages earlier than a giant launch or wading by Reddit threads after a product replace. Popularity isn’t only a PR drawback; it’s a advertising actuality. So, I made a decision to take issues into my very own palms and evaluated over 20 on-line repute administration software program to see which of them really assist manufacturers keep forward.

This listing of the eight greatest on-line repute administration instruments is predicated on a whole bunch of G2 opinions, exploring real-time evaluation monitoring, scalable response administration, and reporting options that give advertising groups the insights they should defend and develop model belief.

8 greatest on-line repute administration instruments I like to recommend

On-line repute administration encompasses every thing from how your model reveals up on-line to how briskly you reply to suggestions and the way constantly you construct belief throughout each related channel.

That’s the lens I used whereas evaluating these greatest on-line repute administration instruments. I wasn’t simply in search of platforms that accumulate opinions or monitor model mentions. I centered on how nicely they assist groups keep proactive, not reactive. Have been customers in a position to centralize suggestions throughout channels? May they reply at scale with out sounding robotic? Did the instruments provide insights that formed advertising technique or simply floor noise?

And the marketplace for these instruments is barely rising, projected to extend from $14.27 billion in 2025 to $23.56 billion by 2034, at a CAGR of 5.93%.

The instruments that earned a spot on this listing struck the correct steadiness between performance, flexibility, and value, backed by patterns I noticed throughout a whole bunch of G2 opinions.

What I prioritized when evaluating the most effective app for firm repute administration

I thought of the next components when evaluating the most effective on-line repute administration instruments.

• Centralized evaluation administration: I prioritized instruments that pulled opinions from key platforms like Google, Fb, Yelp, and industry-specific websites into one place, making it simpler to watch sentiment and reply effectively.
• Response automation and templates: For groups coping with quantity, I appeared for sensible reply templates, approval workflows, and auto-response choices that didn’t sacrifice tone or personalization.
• Sentiment evaluation and insights: It’s not nearly stars and scores. The perfect instruments helped entrepreneurs detect developments in suggestions, monitor sentiment over time, and determine potential model dangers earlier than they escalated.
• Multi-location and multi-brand assist: For corporations with a number of places or sub-brands, I made positive the instruments provided scalable dashboards, location tagging, and role-based entry.
• Integrations with advertising and CX stacks: Whether or not syncing with buyer relationship administration (CRM) platforms, social media instruments, or e mail advertising software program, I gave further credit score to platforms that decreased guide work and introduced repute knowledge into current workflows.
• Reporting and stakeholder visibility: I appeared for instruments that provided customizable experiences, whether or not for executives monitoring model well being or social groups measuring evaluation quantity and engagement.

The listing under incorporates real person opinions from the web repute administration software program class web page. To be included on this class, an answer should:

• Monitor on-line evaluation websites for brand new and current adverse opinions
• Have a administration platform to combination and interpret on-line opinions
• Create alerts and experiences relating to a model’s present on-line repute
• Present types or a car to garner new on-line opinions

*This knowledge was pulled from G2 in 2025. Some opinions might have been edited for readability.

Birdeye helps companies monitor, handle, and develop their presence throughout evaluation websites, social platforms, and listings. It consolidates buyer suggestions, streamlines response workflows, and presents automation instruments to assist manufacturers handle their public picture. On G2, Birdeye has a formidable 99% satisfaction rating, reflecting how constantly it delivers worth for repute administration groups.

One of many strongest factors that stood out throughout my analysis was how Birdeye brings all evaluation actions into one place. Whether or not it’s opinions on Google, Fb, or different third-party platforms, I noticed constant reward for a way simply groups may reply, monitor sentiment, and assign possession, all inside a unified dashboard. For entrepreneurs managing dozens of listings, that stage of consolidation is a large time-saver. It additionally reduces the chance of lacking adverse suggestions or delayed responses, which might harm model belief.

One other spotlight is how Birdeye is layering in AI throughout its platform. Options like automated evaluation requests, sentiment tagging, and clever alerts assist groups do extra with much less guide enter. These instruments don’t simply make workflows quicker; they assist guarantee well timed and related responses, which is particularly helpful for groups managing excessive evaluation quantity.

The third main benefit is usability. Customers repeatedly described Birdeye as “simple to make use of” or “simple.” The dashboard is clear, the navigation is intuitive, and most options are accessible and not using a steep studying curve, in accordance with G2 opinions. Even groups with out a lot technical experience may confidently soar in and begin managing their opinions.

That stated, just a few friction factors did emerge within the G2 opinions. The commonest one was round session timeouts: customers famous being logged out too ceaselessly, particularly when multitasking or leaping again into the platform after a break. Whereas not a significant blocker, this added minor friction to clean workflows.

A couple of customers additionally talked about that pulling complete experiences or customizing dashboards wasn’t at all times as versatile as they’d like. These aren’t vital flaws, however it’s value noting in case your staff depends closely on tailor-made reporting.

Total, Birdeye stays probably the most trusted choices on this house, putting a powerful steadiness between usability, automation, and complete evaluation administration.

What I dislike about Birdeye:

• A couple of customers talked about getting logged out extra usually than they’d like, particularly after brief durations of inactivity. I think about that being a difficulty when firing a number of evaluation responses.
• Some reviewers identified that reporting and integrations didn’t go as deep as anticipated. In case your staff depends on detailed dashboards or syncing throughout instruments, I may see that inflicting some friction.

What G2 customers dislike about Birdeye:

“The principle dislike about Birdeye is the AI characteristic’s incapability to be taught your organization’s model voice over time. The responses it gives don’t at all times align with our model voice, so this characteristic is not useful for us.”

– Birdeye Overview, Grace F.

Popularity is constructed round the concept that “repute” is greater than star rankings; it’s about expertise, responsiveness, and consistency throughout each touchpoint.

Certainly one of Popularity’s standout strengths is its skill to centralize evaluation administration. G2 customers constantly talked about how simple it was to view, reply to, and analyze opinions from a number of platforms with out switching between interfaces, and so they known as it among the best methods to deal with enterprise opinions on-line.

One other energy is how approachable the platform feels. Many reviewers praised its clear structure and intuitive navigation, which made onboarding a lot simpler. I observed that groups with shared duties throughout assist, operations, and advertising discovered the UI notably useful in conserving issues environment friendly.

Popularity additionally goes past evaluation websites by providing built-in instruments for social media monitoring. This helps groups get a broader view of what’s being stated about their model, not simply in formal opinions but additionally in social mentions and feedback. I noticed a number of G2 reviewers spotlight how this gave them early warning indicators of sentiment shifts or potential PR points. The social monitoring dashboard is not overly complicated however gives simply sufficient context to assist extra clever choices.

Nonetheless, the platform isn’t with out its tough edges. A recurring theme in opinions was that Popularity can really feel gradual at instances, notably when switching between dashboard views or loading analytics. It’s not one thing that breaks the expertise, however it may be noticeable when you’re working by an extended listing of responses or experiences.

Reporting capabilities additionally left some groups wanting extra. Whereas fundamental metrics and exports can be found, some G2 reviewers stated they wished deeper customization. It appears greatest suited to groups with simple reporting wants.

On the entire, Popularity stands out as a well-rounded platform that balances usability with broad protection, making it a stable alternative for companies seeking to mix evaluation administration with social monitoring.

What I dislike about Popularity:

• The platform can typically load slowly, particularly in additional data-heavy areas. A number of reviewers talked about this, and I can think about the way it may interrupt a fast-paced evaluation response workflow.
• Some customers stated the reporting options weren’t as deep, notably when customizing dashboards. I can see that being troublesome in case your staff wants granular insights throughout totally different enterprise items or markets.

What G2 customers dislike about Popularity:

“Popularity is nice, however typically the automation options might lack the private contact that sure clients count on of their interactions.”

– Popularity Overview, Sulma H.

SOCi combines social scheduling, evaluation response, and fundamental efficiency monitoring into one dashboard. It provides visibility into model exercise at an area stage with out dropping management of the larger image.

What stood out most in person suggestions was how seamlessly SOCi combines social media and repute administration. I got here throughout many opinions from groups that depend on SOCi to publish content material throughout Fb, Instagram, and Google whereas additionally managing buyer opinions from the identical place. Overview response, post-scheduling, and model listening, all dealt with by a single login, undoubtedly reduces the psychological load.

I additionally discovered that SOCi’s reporting and location-based insights ceaselessly appeared in optimistic opinions. The platform provides advertising groups a transparent view of how every location performs, whether or not tied to evaluation quantity, sentiment developments, or social engagement. G2 customers appreciated the built-in experiences for surfacing what’s working and the place consideration is required. It could not have the deepest customization choices, however the core dashboards appeared to cowl what most groups wanted.

One other characteristic that obtained quite a lot of reward was the AI-assisted options and built-in artistic instruments. Options like recommended publish instances, auto-responses, and the Canva integration, which lets customers construct branded content material with out switching platforms, have been repeatedly talked about. These small touches assist streamline on a regular basis duties and hold social output constant. It’s not a closely automated platform, however it does assist.

That stated, I observed some repeated friction factors round efficiency. Customers talked about that the platform could possibly be gradual to load, particularly when working within the scheduling calendar or switching between modules. It’s not one thing that fully derails workflows, however it will probably gradual issues down if you’re attempting to get lots carried out concurrently.

Buyer assist additionally got here up as an space the place experiences have been combined. Whereas some G2 opinions praised SOCi’s responsiveness, others described lengthy delays or unresolved tickets. Plainly the standard of assist can differ fairly a bit relying on the difficulty.

Even with these minor drawbacks, G2 reviewers broadly agreed that SOCi is a dependable alternative for companies that must steadiness native visibility with centralized management over model repute.

What I dislike about SOCi:

• Gradual load instances and occasional refresh points have been talked about greater than as soon as within the opinions. 
• There have been additionally some combined feedback about assist responsiveness. I can see how spotty help may create delays.

What G2 customers dislike about SOCi:

“I’d like to see extra analytical options for monitoring social media campaigns and their success. Some integration with accounts could possibly be somewhat easier.”

– SOCi Overview, Devin H.

Podium helps companies join with clients extra successfully throughout opinions, textual content, and cell channels. The platform leans closely into conversational commerce and buyer engagement, positioning itself as greater than only a repute administration instrument. On G2, it holds a 94% rating for ease of doing enterprise with, reflecting how approachable and user-friendly the platform feels to many groups.

One of the crucial constant positives I noticed in person suggestions was how Podium handles evaluation administration, particularly with Google. Overview invitations might be despatched by way of textual content, tracked from a central dashboard, and customised to suit totally different touchpoints. A number of customers famous how successfully it boosted response charges and improved their native search engine optimisation rankings. The mixing with Google opinions, particularly, obtained quite a lot of reward, making it a go-to for companies centered on visibility and repute.

Textual content messaging is one other large cause groups persist with Podium. The shared inbox setup makes it simple to handle back-and-forth communication with clients, whether or not requesting a evaluation, answering a query, or following up after a go to. The power to have significant conversations with out counting on e mail or cellphone calls makes an actual distinction. For companies that worth fast, private communication, this instrument clearly delivers.

I additionally noticed fairly a little bit of reward for Podium’s cell app. G2 customers described it as quick, simple to make use of, and simply as practical because the desktop model. That’s not at all times the case with repute instruments, and it got here up sufficient instances to really feel like a aggressive edge. With the ability to ship messages, examine opinions, or reply to buyer questions on the go provides groups extra flexibility.

The most important ache level in opinions was round notifications. A number of customers talked about getting overwhelmed by alerts or struggling to manage which of them they see, particularly in multi-user environments. In some circumstances, essential messages obtained buried as a result of there wasn’t a great way to prioritize or filter them. It’s an space the place somewhat extra customization may go a good distance.

Reporting additionally got here up as a recurring limitation. Whereas Podium provides you entry to fundamental insights, plenty of G2 reviewers stated they wished extra superior filtering, efficiency comparisons, or export choices. The present dashboards may really feel too surface-level for groups attempting to trace developments over time or report again to management.

All in all, Podium is a extremely regarded platform for companies that wish to strengthen buyer communication whereas boosting evaluation quantity and on-line visibility.

What I dislike about Podium:

• A number of customers talked about feeling overwhelmed by alerts or dissatisfied with the dearth of filtering choices. I can see that resulting in missed messages or slower response instances in busy inboxes.
• Reporting felt like one other space that would use extra depth. The present choices may not be adequate in the event you’re attempting to extract detailed developments or monitor efficiency throughout places.

What G2 customers dislike about Podium:

“Podium’s analytics dashboard is in want of extra element. Similar to different insights, it gives good data, however typically I would like extra granular knowledge that’s not available. Customization choices for automated messages are, albeit restricted, not very versatile. Nonetheless, these points are minor and don’t cease the platform from being efficient.”

– Podium Overview, Enzo L.

G2 Advertising and marketing Options is designed to assist software program corporations improve model visibility, seize high-intent leads, and construct credibility by actual buyer suggestions. Many of the worth comes from being discoverable in the correct context: on class pages, compared grids, and thru search outcomes tied to purchaser curiosity. The platform earns a 94% rating for high quality of assist, underscoring the worth groups discover not simply within the instrument but additionally within the steerage behind it.

One of the crucial constant advantages I noticed in opinions was how successfully G2 Advertising and marketing Options boosts evaluation visibility and class placement. Groups appreciated being featured in high-traffic areas the place consumers are already evaluating instruments, particularly when these placements are powered by sturdy person suggestions. I got here throughout a number of mentions of how this visibility helped customers acquire traction in aggressive markets or reinforce credibility with new prospects.

One other key energy was the credibility that comes from G2 badges and Grid rankings. A number of customers talked about how highly effective it’s to show a “Chief” or “Excessive Performer” badge in e mail footers, gross sales decks, or touchdown pages. These belongings do greater than look good; they supply third-party validation that consumers truly acknowledge. One evaluation described them as “social proof that doesn’t want explaining,” and I can see why that resonates.

G2 customers additionally appreciated the prolonged model attain and consciousness they gained from the campaigns run. Whether or not it was elevated profile site visitors, sponsored placements, or inclusion in e mail roundups, these options helped groups develop their viewers past natural channels. I noticed suggestions from entrepreneurs who felt they have been reaching new segments, consumers who hadn’t engaged by conventional promoting or paid search.

Nonetheless, the person interface didn’t get all that reward. Some reviewers discovered it barely unintuitive when attempting to handle listings, customise reporting views, or monitor adjustments to rankings. It wasn’t a dealbreaker, however it did come up greater than as soon as. A couple of groups talked about that the training curve felt steeper than anticipated, with extra frequent updates and new modules. Extra onboarding or in-platform steerage may make it simpler to get probably the most out of the instrument.

Price was one other recurring theme, particularly amongst smaller companies or groups with tighter budgets. Whereas many G2 customers felt the funding paid off in visibility and lead high quality, others felt the pricing construction could possibly be a barrier to long-term adoption. A number of groups really helpful rigorously evaluating utilization and anticipated ROI earlier than committing to a bigger bundle.

Even with these issues, G2 Advertising and marketing Options stays a trusted alternative for software program corporations aiming to amplify visibility, construct credibility, and seize high-intent consumers in moments that matter.

What I dislike about G2 Advertising and marketing Options:

• Some customers stated the UI felt unmanageable when customizing dashboards or managing listings. I perceive how that may gradual issues down for fast-moving groups.
• Pricing stood out as one other consideration. For smaller corporations, the price may really feel excessive except there’s a really clear plan to maximise each characteristic.

What G2 customers dislike about G2 Advertising and marketing Options:

“Whereas the information is highly effective, it will probably typically be restricted relying on the amount of G2 guests in your class. We’d like to see much more granularity in person conduct insights. Moreover, onboarding could possibly be a bit smoother for first-time customers — a extra guided setup expertise would assist.”

– G2 Advertising and marketing Options Overview, Alvaro G.

Thryv is probably the most really helpful service for managing on-line opinions, consolidating instruments like CRM, calendar, evaluation administration, and messaging. Whereas it’s not positioned as a pure-play repute administration resolution, it contains a number of options that assist buyer interplay and suggestions assortment.

On G2, 97% of Thryv’s customers are small companies, the very best proportion among the many instruments on this listing. This highlights its accessibility and match for groups that want simplicity and centralization. For companies seeking to keep responsive and arranged, Thryv presents a centralized house to interact with shoppers and monitor the complete buyer journey.

The very first thing I observed within the opinions was how usually customers described Thryv as simple to make use of. The platform’s interface appeared approachable even for customers and not using a technical background, and most key instruments have been fast to arrange. That simplicity seems to be a significant promoting level for busy groups who don’t have time for complicated onboarding.

What additionally got here by clearly was how a lot customers relied on Thryv’s shopper communication instruments. The built-in inbox, SMS assist, automated reminders, and appointment confirmations have been ceaselessly praised. These options assist groups comply with up on companies, request opinions, or reschedule appointments, all with out leaving the platform. That sort of consolidation reduces back-and-forth and helps hold each buyer interplay documented.

One other theme that stood out greater than I anticipated was buyer assist. A number of G2 customers shared optimistic experiences with Thryv’s onboarding and ongoing service. There have been shoutouts to particular person reps, references to fast responses, and suggestions that assist groups have been affected person and useful when strolling by new options. That stage of human assist appears so as to add quite a lot of worth.

Whereas customers appeared to understand the platform’s all-in-one method, some felt the price was robust to justify in the event that they weren’t utilizing each characteristic. It’s not that the platform lacks worth; it’s simply that the price-to-usage ratio felt a bit off for some groups. Even so, it’s notable that such a big chunk of its person base is small companies.

A couple of G2 customers additionally talked about lacking or restricted options that affected the instrument’s flexibility. There have been requires deeper reporting, extra template customization, or stronger integrations with third-party instruments. For some groups, this meant needing workarounds or counting on guide processes in sure areas.

To summarise, Thryv stays a best choice for small companies, providing an accessible platform that mixes communication, scheduling, and evaluation administration into one dependable system.

What I dislike about Thryv:

• Some smaller groups talked about pricing felt excessive when utilizing only some options, although its sturdy adoption amongst small companies on G2 reveals many nonetheless see clear worth.
• There have been additionally feedback about restricted customization or lacking integrations.

What G2 customers dislike about Thryv:

“The downsides of utilizing Thryv are the prices. I do know advertising does price cash, however that’s the main ache level. The person interface is somewhat complicated, and to a small enterprise proprietor, it could possibly be overwhelming.”

– Thryv Overview, Ronald L.

NiceJob’s core focus is evaluation technology, primarily by automated e mail and textual content outreach after a buyer interplay. The instrument additionally presents integrations with CRMs and scheduling programs to simplify contact syncing and follow-ups.

The standout profit I noticed throughout opinions was how nicely NiceJob handles automated evaluation assortment. As soon as the system is about up, it sends out requests, nudges clients to reply, and directs them to platforms like Google with nearly no involvement out of your staff. G2 customers additionally appreciated how constant the follow-ups have been, which helped improve response charges over time. It’s a kind of options that quietly runs within the background however makes a noticeable distinction.

One other spotlight was how fast and easy the setup course of is. G2 reviewers usually famous that they have been in a position to get began with no need any technical assist or customized improvement. Even the CRM integration and evaluation widget felt simple to implement. It’s interesting for smaller companies with out devoted tech assist. I obtained the sense that the simplicity of the expertise is a part of what retains folks sticking with it.

Buyer assist additionally earned quite a lot of reward within the suggestions I learn. A number of customers talked about quick responses, hands-on steerage throughout onboarding, and useful follow-ups when one thing wasn’t working as anticipated. One reviewer even stated the assist staff felt like a companion reasonably than a vendor. It’s clear that the staff behind NiceJob performs an lively function in serving to customers succeed.

On the draw back, just a few G2 reviewers identified that NiceJob isn’t probably the most versatile platform for customizing widgets or automating extra complicated workflows. A number of customers talked about the Interact widget particularly, saying it labored nicely however didn’t provide a lot visible or behavioral customization.

Pricing additionally involved some customers. A couple of reviewers felt they have been paying for options they didn’t use frequently or that the subscription price was excessive relative to the instrument’s simplicity. Whereas many nonetheless discovered the ROI worthwhile, others really helpful doing a cost-benefit examine earlier than signing on.

Total, NiceJobs simplifies evaluation technology, automates follow-ups, and helps companies constantly develop their on-line repute.

What I dislike about NiceJob:

• A couple of customers stated they wished extra flexibility in customizing the widgets or evaluation flows. 
• I additionally noticed a number of mentions of value issues. In case you’re solely utilizing one or two core options, the month-to-month price may begin to really feel like a stretch.

What G2 customers dislike about NiceJob:

“It could inundate our shoppers with too many texts about opinions and suggestions. That may be remedied by decreasing the quantity of evaluation and advice requests going out to our shoppers, and spacing them additional aside in time.”

– NiceJob Overview, Carmen M.

Expertise.com is geared toward groups who wish to join the dots between buyer satisfaction and model visibility with out managing a number of instruments.

The automation capabilities stood out in G2 person suggestions. As soon as arrange, Expertise.com takes over the heavy lifting, from sending evaluation requests to following up and sharing outcomes the place it issues. This sort of set-it-and-forget-it method is a transparent win for companies that wish to construct a gentle stream of public suggestions. A number of reviewers talked about that it helped them keep constant with no need to assign further assets to the duty.

One other space that earned reward was the platform’s survey performance. Expertise.com lets customers transcend easy star rankings by amassing detailed suggestions on service high quality, buyer satisfaction, and particular touchpoints. This provides depth to the insights groups can act on and helps determine developments over time. A couple of customers talked about that these inside surveys labored nicely alongside public opinions, making a extra balanced view of the client expertise.

G2 customers additionally appreciated the integration capabilities, notably with CRMs and evaluation platforms like Google. The power to set off evaluation requests based mostly on accomplished companies or transactions saves time and ensures outreach occurs on the proper second. Reviewers talked about how useful it was to attach Expertise.com to their current programs and automate campaigns accordingly.

I additionally got here throughout some frustrations with assist and responsiveness. A couple of G2 reviewers felt that getting assist for technical questions or setup points took longer than anticipated. Others talked about delays in getting clear solutions. Whereas this wasn’t the most typical criticism, it got here up sufficient to recommend room for enchancment.

There have been additionally mentions of linking and syncing points relating to evaluation requests and rating reporting. Some customers had bother getting opinions to mirror precisely throughout platforms or felt the scoring system lacked readability. It’s not a dealbreaker, however it may decelerate efforts.

Even so, Expertise.com presents sturdy automation and insights, making it dependable for groups needing repute administration and buyer expertise monitoring in a single platform.

What I dislike about Expertise.com:

• A number of customers talked about gradual or inconsistent assist. I can think about how that may gradual groups down.
• There have been additionally mentions of evaluation hyperlinks or rating reporting not syncing completely throughout platforms. If visibility is a precedence, I can see how which may really feel like a stumbling block.

What G2 customers dislike about Expertise.com:

“Publishing pictures into Expertise.com is cumbersome and irritating. It is higher to publish on to different evaluation websites than by Expertise.com.”

– Expertise.com Overview, Logan J.

Trying to stage up your buyer engagement, too? Discover the greatest expertise administration software program to show suggestions into motion.