The Financial Authority of Singapore (MAS) is tightening its method to monetary content material on-line, shifting to curb deceptive cash ideas and introducing new safeguards for digital monetary adverts.

MAS issued its Tips on Requirements of Conduct for Digital Promoting Actions.

The rules take impact on 25 March 2026 and description how monetary establishments and their appointed third events, together with influencers, affiliate entrepreneurs and promoting companies, ought to conduct digital advertising and marketing responsibly.

They name for stronger governance over on-line campaigns, proportionate safeguards for various digital platforms, clearer and extra outstanding disclosures of key product dangers, and tighter oversight of digital entrepreneurs to make sure content material just isn’t misleading or incomplete.

MAS has additionally partnered with the Promoting Requirements Authority of Singapore (ASAS) to publish a information for on-line content material creators known as “7 Should-Is aware of When Sharing Monetary Data On-line.”

The information explains when a licence from MAS could also be required, stresses that merely disclaiming “this isn’t monetary recommendation” doesn’t absolve creators of authorized liabilities, and descriptions steps to take earlier than selling monetary services or products.

It highlights the significance of exposing sponsorships or compensation, verifying that monetary establishments are official, and avoiding entities on MAS’ Investor Alert Checklist.

As a part of its enforcement efforts, MAS is issuing advisory letters to 5 content material creators it believes might have supplied monetary recommendation with no licence.

They’ve been urged to regulate their content material and practices to adjust to regulatory necessities.

MAS stated those that proceed to supply monetary recommendation with out the required licence might face enforcement motion.

 “In right now’s digital age, the place there’s growing reliance on digital platforms that transmit info quickly, monetary establishments and content material creators should be sure that the sharing of economic info and promoting of services are carried out responsibly.

They have to undertake the suitable safeguards to stick to regulatory necessities and uphold client pursuits,”

stated Lim Tuang Lee, Assistant Managing Director (Capital Markets) at MAS.

Featured picture: Edited by Fintech Information Singapore, based mostly on picture by DC Studio through Freepik