Selecting the mistaken B2B information supplier can quietly drain hundreds out of your outbound price range.

Dangerous emails = bounces.

Dangerous numbers = wasted dials.

Dangerous concentrating on = useless sequences.

When deciding between Lusha and ZoomInfo, you’re not simply selecting a instrument.

You might be truly deciding how efficient your whole outreach engine will probably be.

Each platforms promise verified B2B information.

Each declare that can assist you attain the proper consumers.

However they’re constructed for utterly totally different prospecting types:

• Lusha = Pace → fast contact lookup, easy, zero studying curve.
• ZoomInfo = Depth → superior filters, intent information, wealthy firm insights.

The problem?

Most evaluations inform you what these instruments do, however not which one truly helps you e book extra conferences or get extra replies.

I examined each instruments throughout actual prospecting workflows from LinkedIn scraping to record constructing, information enrichment, and marketing campaign preparation, so that you don’t need to.

This information compares Lusha and ZoomInfo on key options, information accuracy, pricing, ease of use, and day-to-day usability.

So you possibly can confidently select the instrument that helps you generate extra replies, not simply extra leads.

Comparability at a Look: Lusha vs ZoomInfo vs Saleshandy

If you wish to skim the content material, this comparability desk will show you how to perceive what this information covers in just some seconds.

Seen the sample?

Lusha helps you discover leads quick. ZoomInfo offers you depth.

However neither enables you to act on these leads.

That’s the place Saleshandy modifications the sport by seamlessly connecting prospecting to outreach.

Lusha vs ZoomInfo in 2025: Who’s Higher and Why?

At first look, Lusha and Zoominfo are B2B gross sales intelligence and lead prospecting platforms.

Nevertheless, if you look carefully, you’ll discover that they’re comparable but distinct.

So, let’s break down each the instruments based mostly on:

1. Lusha vs Zoominfo: Fast Overview

Each Lusha and Zoominfo assist gross sales groups discover verified contacts.

Lusha:

Lusha is a simplified B2B platform to get leads in your outreach.

I discovered Lusha to be a no-fuss instrument the place all you need to do is join and begin discovering prospects.

It additionally means that you can discover verified emails and telephone numbers instantly from LinkedIn or firm web sites, utilizing a Chrome extension.

Database dimension: 280M+ verified contacts.

What I like:

For fast prospecting, I can flip to Lusha with out paying for further instruments.

What might be improved:

When there’s a requirement for in depth information past contact info, it may be disappointing.

In case you are curious how Lusha is in comparison with Apollo, you possibly can try an in depth comparability between Lusha vs Apollo.

Zoominfo:

ZoomInfo is a gross sales intelligence platform that not solely helps you discover prospects but in addition filters prospects based mostly on their intent.

Whereas utilizing ZoomInfo, I noticed, in contrast to Lusha, it’s constructed extra for depth than pace.

Database dimension: 225M+ verified contacts.

What I like:

It not solely gives you with prospects’ contact info, but in addition superior filters and intent alerts,

It identifies prospects who’re genuinely focused on your services or products.

What might be improved:

It takes time to get accustomed to the platform, and the pricing and credit score system could make it tough for small groups.

You may check out this detailed comparability between ZoomInfo and UpLead.

2. Lusha vs Zoominfo: Options

Now, let’s evaluate each of those instruments based mostly on their options.

To make it extra comprehensible, I’ve divided options into:

• Lead Prospecting and Search Filters
• Contact and Firm Insights
• Knowledge Enrichment & Intent Indicators
• CRM & Device Integrations

Let’s have a look intimately.

Lead Prospecting and Search Filters

Lusha and ZoomInfo are nice instruments for prospecting, however they nonetheless cater to very totally different person wants.

Lusha:

It’s constructed for fast prospecting.

You may simply go to LinkedIn, click on the Chrome extension, and immediately get verified emails and telephone numbers. 

Not solely are you able to instantly seek for contacts on the Lusha dashboard.

However you too can filter by location, function, and extra.

It’s excellent if you need to discover a handful of prospects rapidly with out digging into filters.

ZoomInfo:

Then again, Zoominfo is constructed for strategic prospecting. 

It offers you superior filters like income dimension, firm tech stack, funding information, trade, worker rely, and even intent alerts.

For those who’re operating focused campaigns and need to phase your target market, ZoomInfo does that effortlessly.

Contact and Firm Insights

On this regard, there are important variations between these two instruments.

Lusha:

It gives you with verified contact info, together with names, e mail addresses, direct telephone numbers, and firm names. 

It’s a simple and dependable instrument for locating whom to succeed in out to, however that’s it. 

You don’t get any perception past that.

ZoomInfo:

Nevertheless it’s totally different with Zoominfo.

You’ll really feel like you might have opened a detailed report of your prospects. 

It reveals who the decision-makers are, current firm information, funding rounds, and even hiring traits. 

These particulars assist notably when pitching to essential prospects.

Knowledge Enrichment & Intent Indicators

Lusha:

It enriches fundamental contact particulars, corresponding to job title, firm, and e mail.

The information high quality is nice, though sometimes, some contacts may have re-verification if they’ve just lately modified. 

You may rely on Lusha for on a regular basis prospecting, but it surely fails to ship past fundamental info.

ZoomInfo:

Zoominfo is a significantly better instrument by way of information enrichment.

It offers you extra than simply verified contact particulars. 

You get details about every firm, together with its dimension, the instruments it makes use of, and its present areas of curiosity. 

So, if an organization is actively on the lookout for a product/service like yours, you’ll know immediately.

Wonderful proper.

CRM & Device Integrations

Each instruments roughly combine properly with CRMs and different outreach software program.

Lusha:

It connects with HubSpot, Salesforce, and Pipedrive. 

You may export contacts instantly or sync them into your CRM inside seconds. 

It is rather easy and ideally suited for smaller groups that desire a fast workflow.

ZoomInfo:

Zoominfo is constructed for big gross sales ecosystems. 

It integrates not solely with CRMs like HubSpot and Salesforce, but in addition with advertising automation instruments corresponding to Marketo and Outreach. 

You may instantly launch your enriched information right into a full-fledged marketing campaign.

Though the entire setup is advanced and principally feels ineffective in case your outreach is on a small scale.

3. Lusha vs Zoominfo: Pricing

Pricing performs an essential function in deciding on a instrument.

Let’s evaluate each these instruments based mostly on their pricing and see what matches your price range and necessities.

Lusha:

Lusha has one free plan and three paid plans.

Free Plan:

You’ll get 40 credit/month for 1 person solely.

It contains:

• Lookup for telephone numbers
• Verified e mail addresses
• Bulk contact reveals as much as 25 contacts
• Intent alerts
• Intent filter 
• All contacts & corporations filters
• Lusha extension
• Integrations (CRM, E-mail & Gross sales instruments)

Paid Plan:

First paid plan is “Professional” ranging from $22.45/month for 3000 credit, together with 3 customers.

It contains:

• All credit granted upfront (annual plans)
• Customary search filters
• Listing administration
• Listing export
• CSV Enrichment (as much as 300 rows)
• Bulk present (50 contacts)
• Fundamental utilization analytics
• Know-how and Intent alerts
• Extension bulk present (25 contacts)

The second paid plan is “Premium,” costing $52.45/month for 7200 credit for 5 customers.

It contains:

• All credit granted upfront (annual plans)
• Database bulk search (as much as 150 contacts directly)
• CSV Enrichment (500 rows)
• Bulk present (150 contacts)
• Superior utilization analytics
• Know-how and Intent alerts

The third and final paid plan is “Scale,” which is a customized plan as per your wants and workforce dimension.

It’s designed for large enterprises and large-scale prospecting.

It has options like:

• Customized seats
• All credit are granted upfront
• Free supervisor seat
• CSV enrichment (10,000 rows)
• Database bulk search (as much as 1,000 contacts directly)
• Bulk present (5,000 contacts)
• Firm CSV export
• Intent alerts (25 matters)
• Intent filter (Limitless outcomes)
• Superior workforce administration
• Crew administration (Teams & credit score limitations)
• CRM integration (HubSpot, Salesforce, Zoho, Pipedrive, and so on.) and plenty of extra.

Now, let’s take a look at what Zoominfo has to supply with its pricing.

Zoominfo:

Zoominfo gives a 14-day free trial and three plans based mostly on gross sales, advertising, and expertise.

For Gross sales, the fundamental paid plan is “Zoominfo Skilled,” which you’ll customise as per your wants.

It has options like:

• Complete contact & firm profiles
• Fast/superior search and exporting
• Cell numbers & enterprise e mail
• Tailor-made prospect lists, alerts & customizable tagging
• Territory administration filters and file match insights
• CRM Integrations (Hubspot, Advertising and marketing, Salesforce, and extra)
• Chrome extension and cell app
• AI-powered e mail era and personalization
• Clever dialing with AI-driven insights
• Customary help

Such options are additionally continued within the different two paid plans, which provide extra AI options and integrations that you would be able to join instantly and confirm with the help workforce.

4. Lusha vs Zoominfo: Knowledge Accuracy

No instrument has 100% accuracy, and if anybody claims it does, they’re mendacity.

What issues is how briskly information is refreshed and the way typically duplicates or bounced emails seem.

Beneath, I’ve in contrast the instruments based mostly on their accuracy with prospect information.

Lusha:

It supplied me with verified emails, which you should utilize instantly in your outreach.

Cellphone numbers have been typically hit and miss, relying on the area or trade.

So I’ll say you possibly can belief it for fast prospecting and simply to get emails and telephone numbers.

Zoominfo:

ZoomInfo’s information accuracy, however, feels extra stable and detailed.

It has a number of verifications to make sure your emails don’t bounce and you’ve got a verified prospect contact record.

What I appreciated most was how deep the info goes. 

You may see firm hierarchies, job modifications, and a lot extra to succeed in the decision-maker instantly.

However after all, that depth will price you greater than Lusha.

5. Lusha vs Zoominfo: Buyer Assist and Suggestions

A instrument can’t be thought-about good until it’s backed up by robust and fast buyer help and happy prospects.

Let’s see how it’s for each of those instruments.

Lusha:

Their help high quality is constant as a result of the product is easier.

I reached out by chat, and most of my questions have been answered.

Nevertheless, since it’s an AI chatbot, typically the responses will not be precisely what you’re asking.

You have got assist paperwork for numerous queries, and the interface is straightforward, so that you gained’t must study for that.

G2 and Reddit have blended evaluations, primarily relating to a clear, simple interface and fast prospecting. 

Nevertheless, there are just a few negatives, together with issues about information inaccuracy and deceptive info.

Zoominfo:

ZoomInfo’s help high quality correlates with the scale of your contract.

For those who’re on a premium plan, you get onboarding periods, a buyer success supervisor, and direct steerage within the plan itself.

However for smaller customers, the response time might be slower, and the documentation feels too technical to know.

G2 and Reddit evaluations are higher than Lusha.

Prospects are complimenting their options and accuracy.

Then again, there are additionally evaluations about advanced options and having a tough time understanding the instrument.

6. Lusha vs Zoominfo: Ease of Use

I’ve talked about this a number of occasions already, however let’s take a look at it in additional depth and understanding.

Lusha:

It has restricted options in prospecting and can also be designed in a approach that you would be able to simply begin trying to find leads proper after signing up.

And that’s why it is extremely simple to make use of, even for brand spanking new customers.

Zoominfo:

Zoominfo is however, takes time to study.

The dashboard is loaded with filters, information factors, and options, which might be overwhelming at first.

However when you get the hold of it, it’s simple to handle.

So you possibly can go for it if you don’t simply want a prospect’s fundamental particulars however full analytics.

Last Verdict: Which Device Ought to You Select?

Your query shouldn’t be ~
“Which instrument has extra options?”

It needs to be ~
“Which instrument helps me begin conversations sooner?”

Lusha = Pace
Discover verified contacts rapidly and begin prospecting immediately.

ZoomInfo = Depth
Dig deeper with intent information, firmographics, and detailed firm insights.

Saleshandy = Pace + Depth + Outreach
Discover leads, personalize outreach, and begin conversations all from one platform.

If all you need is information, select Lusha.
If you would like intelligence, select ZoomInfo.
If you wish to shut extra offers, select Saleshandy.

FAQs on Lusha vs Zoominfo

1. Is Lusha extra inexpensive than ZoomInfo?

Sure. Lusha’s pricing is relatively lower than ZoomInfo’s, making it excellent for small groups. 

Whereas ZoomInfo’s pricing is greater and geared toward massive corporations.

2. Which has extra correct e mail information?

ZoomInfo’s information is extra correct and verified. Lusha’s is nice for fast prospecting however wants further checks.

3. Does Lusha combine with LinkedIn and CRM instruments?

Sure. Lusha integrates with LinkedIn through a Chrome extension and connects with CRMs corresponding to HubSpot, Salesforce, and Pipedrive.

4. What are one of the best Lusha or ZoomInfo options?

Saleshandy, Apollo.io, and Cognism are robust choices. Saleshandy stands out for verified contacts plus built-in outreach.

5. Is there a free trial for both instrument?

Lusha gives a free plan with restricted credit. ZoomInfo doesn’t present a free trial.

As a substitute, you will get demos upon request.