fan3, a British leisure know-how firm constructing a fan-first entry platform for reside occasions, immediately introduced it has raised €4.2 million in funding from Unbelievable – with current partnerships with artists like Zayn and Pitbull.

“Actual followers don’t often promote their tickets instantly, and we make sure that they get them first,” stated Ross Taylor, CEO of fan3. “We admire some followers at a later date might have plans change and have to resell for unexpected circumstances. Most non-fan resales occur immediately and we are going to see which key resells instantly and take away them from the system for good. Unbelievable’s funding permits us to scale our know-how and deepen integrations throughout the business, in order that artists can personal their audiences straight and followers can lastly get honest entry to the exhibits they love.”

The reside leisure business faces mounting challenges. Round half of all ticket stock is estimated to finish up on secondary markets, bot exercise is increasing every year, and detection instruments that when caught most fraudulent purchases now detect solely a fraction. For followers, this leads to sell-outs and inflated resale costs. For artists, it means shedding visibility of their true audiences.

fan3 seems to deal with these points by performing as a gateway – a lock-and-key layer that integrates seamlessly with current ticketing methods, invisible to patrons but transformative for followers, artists, and promoters. On the core of the platform is a digital go that lives in a fan’s cellphone pockets, claimable in seconds, giving precedence entry to presales by Ticketmaster, AXS, Eventim, and Etix.

The passes additionally act as a defence in opposition to bots and scalpers, authenticating followers at entry and decreasing secondary market leakage.

fan3 makes use of blockchain know-how behind the scenes to securely document fan id and entry information, guaranteeing authenticity and permanence with out including complexity for customers. NFC-enabled wristbands prolong the platform into reside occasions, enabling followers to confirm attendance, unlock unique entry, and declare digital rewards.

Collectively, passes and wristbands create a seamless bridge between reside occasions and ongoing fan engagement. The bodily exercise recorded in geo areas can also be recorded on-chain and will increase the verification of actual followers as an ongoing course of.

“fan3 is straight addressing probably the most urgent challenges within the leisure sector: guaranteeing belief between followers, artists, and platforms,” stated Herman Narula, CEO of Unbelievable. “At Unbelievable, we again ventures that may reshape total sectors, and fan3’s mannequin for loyalty and entry has the potential to set a brand new international commonplace in reside leisure. It’s additionally one of many clearest examples of how crypto can ship actual worth by powering fairer and extra clear relationships.”

fan3 was based in 2021 by music business veterans Steve Finan, Paul Rose, and Ross Taylor, who’ve collectively managed international artists with social media followings exceeding 150 million. The corporate’s technical platform is led by multi-award-winning CTO Richard Rauser.

With a workforce of seven, fan3 empowers artists with safe, fraud-resistant ticketing, possession of their fan information, and instruments for direct engagement. Its platform integrates smartphone pockets passes, NFT-enabled memorabilia, and sensible occasion instruments to chop out scalping and deepen direct connections between artists and real followers.

The platform has already confirmed efficient. Their fraud prevention heuristics have reportedly diminished tickets reaching secondary platforms to below 5% – an 8.4-fold enchancment on the business common. Present partnerships with international music icons Zayn and Pitbull see a digital fan go offering presale entry, unique content material, and occasion privileges.

The funding will probably be used to broaden technical capabilities, develop the workforce, and prolong integrations with ticketing platforms and artist companions, strengthening fan3’s place as a trusted, loyalty-driven gateway for reside leisure.

fan3 has beforehand secured backing from Republic, Comma Capital, Sera Fund, Alchemy Ventures, Dream Ventures, and Avalanche.