Putignano-based Tuidi, a FoodTech startup specialising within the improvement of proprietary machine studying platforms for large-scale retail, has introduced the closing of a €3 million Seed spherical.
The funding spherical was backed by two institutional traders. Vertis SGR contributed by way of its funds Vertis Enterprise 6 Digital Sud (partially financed by the European Union’s Subsequent Era EU) and Vertis Enterprise 7 Digital Puglia. Azimut additionally joined the spherical by way of its funds Azimut ELTIF – Enterprise Capital ALIcrowd III and IV, together with Azimut Digital Fairness Italy, all managed by Azimut Libera Impresa SGR. Moreover, QBerg, a key participant in market analysis and worth intelligence, participated within the spherical and can act as a strategic accomplice in Tuidi’s improvement plan.
“Meals is certainly one of Italy’s most iconic and globally recognised industries,” Founders Giulio Martinacci and Vincenzo Morelli clarify, “And our objective is to make it a mannequin of technological innovation as effectively – a rustic the place FoodTech isn’t just a future promise, however an actual driver of competitiveness, sustainability, and high quality for each shoppers and retailers.”
Tuidi’s Seed spherical locations it amongst Europe’s rising RetailTech and AI innovators targeted on bettering in-store effectivity.
Whereas Switzerland’s Zenline AI secured €1.3 million in 2025 to refine AI-driven assortment choices, and Germany’s 7Learnings raised €10 million to scale its retail AI platform internationally, Italy’s Tuidi brings a particular operational deal with grocery retailer administration.
Equally, Lithuania’s GREÏ obtained €650k to develop AI monitoring for industrial and retail websites, highlighting a wider European development towards automation and data-driven optimisation in retail environments.
“On the core of Tuidi’s providing is Delphi, the platform that acts as a ‘retailer controller’,” explains Giulio Martinacci, Co-founder of Tuidi. “It’s a system that gives each day suggestions on the right way to handle procurement, sell-out pricing, assortment, and workers scheduling.”
Based in 2021, Tuidi tackles the problem of automating retailer administration and making it economically environment friendly.
Italy’s grocery retail trade is a cornerstone of the nationwide economic system: in response to information offered by the corporate, in 2024, the sector generated over €135 billion, accounting for practically 6% of the nation’s GDP.
It’s, nevertheless, an trade nonetheless hampered by inefficiencies stemming from suboptimal information administration.
With this funding, the startup goals to strengthen its place as a technological model out there, additional enhancing its merchandise by way of AI brokers and generative AI.
Including to this, Vincenzo Morelli, Co-founder of Tuidi, highlights: “The guts of our answer lies in our proprietary machine studying fashions, which course of thousands and thousands of knowledge factors and mix inner and exterior variables to anticipate shopper buying behaviors and optimise retailer operations.”
Present useers have reported gross sales will increase of as much as +2% and order value reductions of as much as -10% . With over 620 million merchandise managed by way of Delphi, the corporate has helped cut back waste, enhance gross sales efficiency, and increase operational effectivity for retailers akin to Conad Centro Nord, Maiora, Retail Professional, Ama Crai Est, and Gruppo Romano.
Based on Giacomo Giurazza, Accomplice at Vertis SGR, the worth of innovation is already seen in shoppers’ on a regular basis expertise: “As a shopper, I see issues in supermarkets day-after-day – from empty cabinets to costs that don’t meet expectations. Tuidi reveals that cutting-edge know-how can deal with these actual points. That’s why we wish to help them on their development journey, serving to deliver Italy’s grocery trade to increased requirements of effectivity and innovation.”
Lastly, Fabrizio Pavone, Founder and CEO of QBerg, emphasises the strategic worth of the partnership: “QBerg’s funding in Tuidi isn’t just monetary – it’s a dedication to supporting a tech firm able to reshaping the dynamics of the retail sector. The sophistication of their know-how satisfied us to embark on a shared journey, aimed toward supporting their growth and strengthening their development throughout an important section for the trade’s evolution.”
