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American rapper and actor Snoop Dogg has been revealed as one of many co-founders of a Web3-powered stay streaming app known as “Shiller” — including to one more Web3 partnership for the well-known hip-hop artist. 

The app is described as a “stay broadcast platform” that goals to mix Web3 know-how with real-time live-streaming content material. The rap star has been named as a co-founder of the app together with know-how entrepreneur Sam Jones.

It follows a wave of Web3 partnerships by Snoop Dogg within the final yr.

In April final yr, Snoop Dogg partnered with Sandbox metaverse to launch an NFT collection known as “Snoop Avatars” and launched a hip-hop single titled “A Onerous Working Man,” which was later accompanied by a 50,000-piece NFT drop.

The rap star additionally partnered with Yuga Labs — the crew behind Bored Ape Yacht Membership (BAYC) and CryptoPunks — to perform on a metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29.

Snoop Dogg additionally lately partnered with crypto on line casino Roobet, the place he’ll function the agency’s “Chief Ganjaroo Officer,” according to a March 1 assertion from Roobet.

As for Shiller, blockchain will characteristic closely within the platform, permitting content material creators to “token-gate” their streams and promote nonfungible tokens or different merchandise from e-commerce web sites.

These content material creators may be paid out in cryptocurrencies resembling Ether (ETH) or NFTs, which may be cashed out as fiat.

A preview of the Shiller software. Supply: Shiller

It was slated for a January launch however has been delayed till April, in response to Shiller’s newest update on March 2.

Creator financial system motion

The launch of Shiller seems to be a part of a broader creator economy movement the place Web3 will probably play a task.

Whereas “Web1” enabled customers to jot down HTML and browse content material, “Web2” enabled user-to-user interactions — which was delivered to the plenty by just a few social media monopolies, resembling Fb, Google and YouTube.

The “Web3” motion goals to get rid of these intermediaries by providing creators with complete ownership over their content and the monetization that flows from it.

Associated: Music NFTs are helping independent creators monetize and build a fanbase

Decentralized messaging platforms are starting to emerge too, with one named “Damus” trying to develop into a “Twitter killer.”

Backed by Jack Dorsey, Damus went stay on the Apple App Retailer on Feb. 1. It’s constructed on a decentralized community that permits encrypted end-to-end non-public messaging, known as “Nostr.”

The platform comes with built-in Bitcoin (BTC) funds on the Lightning community.