Puma has entered the metaverse by launching an interactive house titled Black Station to showcase restricted version non-fungible tokens (NFTs) based mostly on its sneakers.
The NFTs on show have been created by the German athletic model’s “Futrograde” assortment. They are going to be on show as a part of the New York Trend Week, and consumers can redeem these NFTs as bodily sneakers, in keeping with Puma.
“Twenty years in the past, Black Station was PUMA’s dwelling for our most revolutionary designs in style,” mentioned Adam Petrick, Puma’s chief model officer. “Given the boundaries we’re pushing from a product design and digital standpoint, we discovered it becoming to deliver Black Station again as a brand new portal for digital exploration throughout style, sports activities efficiency, our heritage classics, and innovation.”
With the transfer into the metaverse, Puma has joined Adidas originals as the newest sportswear to launch digital collectables.
The NFT assortment Futrograde is part of an ongoing pattern of clothes and luxurious manufacturers releasing bodily gadgets tied to digital belongings referred to as “phygitals.”
In response to The Block, the luxe model Prada launched NFTs in Might that may very well be redeemed for bodily gadgets like shirts.
Previous to Puma, different manufacturers resembling Tommy Hilfiger and Estee lauder have been already utilizing the metaverse to permit customers to browse digital representations of their merchandise up-close.
Picture supply: Shutterstock
