The newest installment of the Johnnie Walker collaboration with and Vayner3 (the web3 consultancy agency by Gary Vaynerchuk) is lastly right here. DIAGEO, the corporate behind the well-known scotch whiskey, has introduced the brand new NFT version to the excellent Johnnie Walker Blue Label Ghost and Uncommon collection. Formally, the Johnnie Walker Blue Label Ghost and Uncommon Port Dundas, the NFTs are completely obtainable on, the NFT market for wine and spirits from September ninth, for $775 (approx. 0.49 ETH).

Image of the new Johnnie Walker Blue Label Whiskey with NFT on a table with the sunshine
The Johnnie Walker Blue Label Ghost and Uncommon Port Dundas Whiskey is obtainable from September ninth on

There are 75 restricted version Ghost and Uncommon Port Dundas Grasp Units. These grasp units have wonderful utility, akin to a bodily bottle, unbelievable artwork, and rather more.

The Johnnie Walker NFT assortment continues to develop!

That is the fifth installment within the Johnnie Walker Blue Label Ghost and Uncommon collection and the second NFT launch. The brand new assortment showcases the character of the excellent and uncommon whiskies at one of many world’s most well-known grain distilleries, the Glasgow “ghost” distillery of Port Dundas. 

The historic distillery, positioned on the Forth and Clyde Canal banks, was inbuilt 1811. It was the beating coronary heart of the Johnnie Walker model. They shipped the well-known drink from right here, internationally, for nearly 200 years earlier than it closed in 2010.

Personal a style of historical past with distinctive Jonnie Walker NFTs

The 75 Johnnie Walker grasp set NFTs are a superb alternative for whiskey lovers worldwide to get their palms on a person, great-tasting restricted version bottle.

The bottles use invaluable “ghost” whiskies from lengthy closes distilleries. This and different uncommon expressions from the excellent reserves that go into the well-known Johnnie Walker Blue Label spirit make up the guts of the brand new mix.

One other factor that makes the brand new Johnnie Walker whiskey NFTs so exceptional is the crew behind them. The brand new Whiskey is the primary launch by famend Johnnie Walker Grasp Blender Emma Walker.

“Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America, stated, “As a frontrunner in whisky innovation and a champion of collective progress, Johnnie Walker will proceed to foster significant relationships with shoppers by championing the creators and neighborhood leaders in Web3. Keep tuned for extra thrilling collaborations on the horizon.”

Bottle of Johnnie Walker whiskey
The Johnnie Walker NFT grasp units include a bodily redeemable 1 litre bottle of uncommon Whiskey.

The NFTs are additionally a murals!

The grasp units include a digital NFT by award-winning generative AI artist and photographer Ivona Tau. She makes use of inspiration from the supply of life and the power of nature, water. Every NFT is solely completely different and simply as treasured because the Whiskey itself.

Ivona Tau says: “It’s unbelievable to see international manufacturers like Johnnie Walker investing in digital creators to convey visibility to our work. I’m proud to have had the chance to collaborate with Johnnie Walker and share my inventive imaginative and prescient of this limited-edition whisky launch with communities in Web3.”

Superb utility of the Johnnie Walker NFTs

The Ghost and Uncommon Port Dundas Grasp Units characteristic a redeemable bodily 1L bottle signed by Emma Walker and a corresponding NFT bottle. There’s additionally a digital NFT digital artwork piece by Ivona Tau. Furthermore, holders will get entry to the subsequent DIAGEO launch on

Moreover, Johnnie Walker NFT holders will get entry to unique digital storytelling experiences with Emma Walker and Ivona Tau. Right here, they’ll share the inspiration for the alternatives on this wonderful venture.

NFTs will create alternatives for ladies!

Ladies are on the coronary heart of the brand new Johnnie Walker NFTs. Johnnie Walker needs to create extra alternatives for ladies worldwide to honor Emma Walker’s and Ivona Tau’s achievements. To make this a actuality, they’ve teamed up with a long-term companion, IFundWomenm, to award enterprise grants to girls.

“We’re delighted Johnnie Walker has chosen to companion with BlockBar once more to launch its Johnnie Walker Blue Label Ghost and Uncommon Port Dundas. We’re democratizing entry to the world’s most iconic whisky model for everybody, wherever on the planet, to take part,” says Dov Falic, BlockBar co-founder & CEO. “One in every of our missions at BlockBar is to assist girls in wine, spirits, and web3, so we’re delighted to assist IFundWomen by way of this collaboration.”

Whiskey on a table, at night time with two glasses and open bottle.
The Whiskey has a novel and distinctive style, created by Johnnie Walker Grasp Blender, Emma Walker.

Lastly, don’t neglect that the 75 Johnnie Walker NFTs with accompanying bodily bottles go on sale on September 9th. For $775 (approx. 0.49 ETH), you’ll be able to personal an distinctive bottle of Whiskey. Put it aside for a special day, or share it with your pals. Both manner, you’ll love the wonderful style of this uncommon and distinctive drink.


All funding/monetary opinions expressed by should not suggestions.

This text is academic materials.

As all the time, make your personal analysis prior to creating any sort of funding.

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