Constructing a fintech enterprise in Europe can take years, with founders usually slowed down by regulation and operational hurdles. 0TO9 was created to make that course of quicker, giving entrepreneurs the instruments they should launch and develop regulated firms.
On this week’s In Profile, Jessica Holzbach, companion and CEO Germany at 0TO9 displays on launching the agency’s DACH hub, her journey from scholar founder to co-founder of Penta and Pile, and why she sees now as the fitting second to again a brand new wave of European fintechs.
Inform us extra about your organization and its objective


0TO9, or Zero to 9, is a brand new fintech enterprise builder and investor. Our aim is to start out and scale 1,000 worthwhile fintech firms by 2045, making Europe the fintech capital of the world.
We constructed 0TO9 as a result of we saved seeing the identical irritating sample: fintech founders getting slowed down by regulation for months whereas their funding was operating out, and their rivals overseas had been shifting forward. We recognised that founders didn’t have the time or sources to remain on prime of ever-changing laws, equivalent to new EU guidelines like MiCA, DORA, and AMLA, whereas concurrently specializing in rising their enterprise.
On the similar time, we acknowledged that these market limitations exist for good cause and weren’t going to go away. Finally, we depend on strong regulatory frameworks to safeguard shoppers and encourage firms to develop stronger, extra resilient enterprise fashions.
Our staff concluded that one of the simplest ways to enhance and streamline the fintech startup course of was to equip entrepreneurs with the entire operational infrastructure wanted to determine and develop licensed companies. We offer every thing from authorized and compliance assist to technical help and capital and go-to-market methods, enabling fintech founders to deal with what they do greatest: constructing nice merchandise and rising their companies. With 0TO9, constructing a profitable fintech ought to now take founders months, moderately than years.
What are a few of your current achievements you’d like to focus on?
Most lately, I launched 0TO9’s hub in Germany in early September, the place I used to be personally chargeable for creating the staff to drive ahead our mission as CEO and companion within the DACH area. That is an thrilling time for constructing fintechs on the continent, because the sector recovers from an eight-year funding drought, demonstrating that we’re going above and past to reverse this development and put Europe again on monitor.
In that point, I’ve labored with distinctive entrepreneurs in Berlin to assist launch six portfolio firms, certainly one of which generated a revenue after simply 4 months, and one other after solely 5.
It’s secure to say we’ve moved rapidly to start out and scale firms, and we have to, if we’re to satisfy our goal of constructing 1,000 worthwhile fintechs by 2040. The expertise and ambition are there; it’s nearly giving founders the fitting toolkit for fulfillment.
How did you get into the fintech trade?
All of it started at college, the place I grew to become fascinated by finance. I like how monetary flows function the lifeblood of innovation and trade, which has at all times made me excited concerning the infinite prospects they provide.
After college, I quickly determined I wished to construct an organization from the bottom up.
I first based an organization that imported acai berries, solely to rapidly realise that this was not my ardour. Nonetheless, I discovered priceless classes from this primary try that helped me with my second enterprise: Penta, Germany’s largest on-line enterprise financial institution. We scaled it inside a couple of years to serve 70,000 SME prospects, raised over $80million enterprise capital, and constructed a 300-person staff. We finally managed to efficiently promote it to Qonto, the European SME enterprise banking platform champion.
After that, I co-founded Pile Capital, a treasury administration platform designed to assist high-growth startups and enterprise capital companies. Two years later, I bought Pile to Vivid Capital.
Now I’m enthusiastic about my function with 0TO9, the place I get to assist others begin and scale their fintechs. It’s been gratifying to this point to work with proficient folks firsthand on methods to assist make the finance trade future-proof.
What’s the very best factor about working within the fintech trade?
Some of the thrilling points of fintech is its disruptiveness. Banking is among the oldest industries on this planet, having developed and undergone quite a few iterations, from barter to using fiat cash. You will discover outdated and inefficient methods of doing enterprise in every single place, which leaves a variety of room for brand new firms.
Above all, it’s the human issue. Fintech is about serving to folks achieve higher entry to high-quality services and products, enabling them to afford the next way of life within the trendy economic system. Discovering methods to make sure the system and monetary establishments work for everybody is essentially the most rewarding work I can consider.
What frustrates you most concerning the fintech trade?
Trying again to 2021, throughout the zero rate of interest coverage period that coincided with a fintech funding increase, I used to be pissed off by the low requirements of excellence. Though we noticed report ranges of funding, there was a superficial hype across the trade, the place entrepreneurs launched fintech SaaS firms just because it was trendy. I nonetheless bear in mind how the market was flooded with firms missing actual imaginative and prescient, making the trade really feel superficially opportunistic.
However proper now, I’m having fun with the trade greater than ever. We’re taking ourselves extra significantly concerning the potential advantages it could possibly carry to folks’s lives and the way it can combine with different know-how verticals, equivalent to well being tech and e-mobility.
Firms should now undertake a daring and distinctive method to fintech, or they gained’t survive. It helps clarify why later-stage fintechs are at the moment receiving the lion’s share of funding, having confirmed success, whereas early-stage firms are pushed to pitch extra convincingly.
In different phrases, the flight to high quality is a welcome one. For those who can reveal sturdy metrics, you’ll get the capital you might want to scale. There’s an actual alternative now to make a significant impression, which is what excites me most about this second.
How have your earlier roles influenced your profession
All experiences are the groundwork for the subsequent ones. With out having began an acai on-line store, I might have by no means encountered the issue of how troublesome it was to open a enterprise checking account, which immediately led to the founding of Penta. With out Penta, I might by no means have had the concept for Pile.
On the similar time, I discovered that essentially the most important piece of the puzzle is the staff. The folks you encompass your self with, whether or not they’re workers, co-founders, traders, or advisors. I’m grateful to have discovered what actually distinctive expertise means and can take these requirements into each new endeavour.
What I like most is bringing collectively essentially the most proficient folks in a single room, giving them free rein to be inventive, and seeing what nice new firms and merchandise they develop to resolve real-world issues.
What’s the very best mistake you’ve ever made?
My very first angel investing ticket was technically a monetary mistake. Though it was a small sum, it was painful to see the corporate fail simply two years later.
Nonetheless, that have led me to spend money on the primary place and supplied a clearer image of how the ecosystem works. I used to be decided to be taught from that have and determine methods to mitigate it sooner or later, which led me to a scouting place at EQT Ventures.
That place finally introduced Siduri, our CMO and companion, into my path, and she or he approached me to hitch 0TO9. So, within the grand scheme of issues, it was the very best mistake I ever made. It’s usually the lows that function a springboard to reaching the highs.
What has the long run obtained in retailer on your firm?
We’re going to construct the primary actually European financial institution of entrepreneurship and make Europe the worldwide chief in monetary providers. From day one, we’re placing entrepreneurs and innovation first, and it’s our job to stay agile as an organisation to assist them in each manner attainable. 0TO9 is the brand new and improved model of distributed banking.
What are the subsequent key speaking factors or challenges on your trade as a complete?
The primary problem is conserving tempo with AI, guaranteeing that we as an organisation and an trade discover the very best methods to combine this know-how into our every day operations.
Although with each alternative comes a threat. You’ll be able to’t afford to make errors when dealing with folks’s cash. This brings us again to the query of moral AI and who must be accountable for our funds, and who could also be higher suited to the duty.
The chance isn’t AI itself, however how we use it. And never utilizing it’s not a viable possibility.