iGoDirect Group has develop into a Principal Member of Visa, acquiring an issuing licence in Australia and strengthening its place within the fast-growing pay as you go funds market.
iGoDirect Group, Australia’s main and long-established pay as you go card and promotional expertise supplier, has achieved a major milestone by turning into a Principal Member of Visa for Issuing. This permits the corporate to subject pay as you go playing cards immediately, eliminating the necessity for a third-party issuer, to ship frictionless buyer experiences and recent innovation throughout the funds, loyalty and rewards sectors.
The brand new licence extends iGoDirect’s current partnership with Visa, as the corporate beforehand supported Visa’s commemorative digital pay as you go card packages on the FIFA Girls’s World Cup Australia & New Zealand 2023.
Bringing over 25 years of expertise in pay as you go playing cards, loyalty and client & commerce promotions, iGoDirect performed a key function in launching Visa’s commemorative bodily and digital pay as you go playing cards by way of its digital gifting platform True Rewards. This initiative enabled followers throughout Australia and New Zealand to entry new and progressive Visa merchandise, in-person and on-line.
Most notably, Visa provided the first-ever commemorative digital pay as you go card in Australia at Stadium Australia matches. Eligible followers with an Australian cellphone quantity may buy a Visa digital pay as you go card that featured card artwork from the match they had been attending, which then up to date with the ultimate rating. Taking part and eligible followers may additionally redeem a restricted variety of free match day non-fungible tokens (NFTs) that memorialised their soccer expertise.
The newly obtained Visa licence demonstrates iGoDirect’s dedication in delivering easy, safe and dependable end-to-end pay as you go providers to its shoppers, now comprising card issuing, distribution and advertising and marketing providers. It additionally unlocks larger scope and focus for launching progressive merchandise.
Andrew Buchanan, Head of Digital Partnerships, Visa Australia, New Zealand and South Pacific, mentioned of the partnership, “We’re happy to welcome iGoDirect as a Principal Member of Visa and congratulate them on this achievement. Visa Pay as you go credentials are an necessary answer for customers and companies alike; we sit up for working collectively to ship seamless and progressive fee experiences in Australia.”
Pat Dalton, Founding father of iGoDirect, highlights, “As a pioneer in pay as you go in Australia, we’re extremely pleased with reaching our Principal Membership licence with Visa. This underscores our willpower to boost and disrupt the market in Australia and places us in a singular place to capitalise on the rising demand for accessible, frictionless and scalable pay as you go card issuing. Our experience in rewards and promotions provides us a aggressive benefit in understanding client developments, which we’ll now be capable to ship with extra progressive, experiential options.”
In case you are trying to construct and ship cutting-edge promotional, rewards, loyalty and incentive pay as you go card packages, get in touch with iGoDirect at igodirect.com.au/contact-us and considered one of their crew will work with you in kicking your aims and enterprise objectives.
