Day 1 at IFA 2025 is in full swing, and it already appears like Berlin has became a crystal ball for the way forward for tech. Our crew rep Karina Papikyan is working the halls, hopping between cubicles, and sending again updates that make me want teleportation was a part of this 12 months’s improvements.

What’s clear? Nobody is right here to play it protected. Manufacturers are throwing down visions, not simply merchandise, and the result’s a present flooring that feels much less like a commerce truthful and extra like a playground for giant concepts.

Cubicles That Demand Consideration

Dreame – Corridor 3.1, Sales space 101

Dreame isn’t simply displaying off vacuums; they’re flexing. Glossy robots glide throughout spotless demo flooring like runway fashions, and their new techniques scream “sensible cleansing with fashion.” Neglect the clunky bots of yesteryear — that is flooring care that really seems horny.

TESSAN – Corridor 2.2, Sales space 186

TESSAN ditches the boring sales space format and units up an Innovation Hub as a substitute. It’s half showcase, half workshop, half remedy session for anybody bored with tangled cables and fried adapters.

Highlights?

• All-in-One Journey Energy Hub that fees the whole lot with out trying like a brick.
• Subsequent-Gen Moveable Chargers that belong on a café desk, not buried in your backpack.
• Future Ideas so contemporary they’re nonetheless in R&D — and sure, guests get to offer suggestions.

And right here’s the kicker: they’re not simply speaking energy, they’re speaking goal. With their sustainability marketing campaign and the 100 TESSAN Vacationers mission, they’re proving that charging isn’t nearly plugging in — it’s about plugging into tales.

Morphy Richards – Corridor 4.1, Sales space 209

Over at Morphy Richards, it smells like espresso and nostalgia. Their sales space wraps heritage in sensible tech, and someway makes it appear like you want a brand new kitchen even when yours is completely superb. The sensible espresso maker is pulling pictures whereas your cellphone tells it how sturdy you prefer it. Basic appeal, fashionable brains.

Merchandise I’m Loving So Far

5 issues already on my “must-watch” checklist from day one:

TESSAN Voyager 205 8-in-1 Common Journey Adapter

One palm-sized brick, eight ports, and 205W output—this factor can cost two laptops, a cellphone, and nonetheless hold its cool. Lastly, a charger that doesn’t scream “vacationer starter pack.”

Eufy Marswalker Stair-Climbing Vacuum Robotic

Watching this robotic scale stairs with a vacuum tucked inside is equal elements sci-fi and slapstick comedy. The kicker? It freshens the air with bamboo or bergamot as it really works.

XGIMI HORIZON 20 Max Projector

A projector that laughs at ambient mild and flexes with 5700 lumens, triple lasers, and gaming-grade lag. Your TV feels small simply by standing close to it.

Samsung Galaxy S25 FE Smartphone

Flagship brains with out the flagship value—AI instruments, a killer show, and 7 years of updates. Truthfully, this feels just like the smart cellphone even energy customers would sneak-buy.

Samsung Sound Tower (ST50F & ST40F)

Large sound, greater vibes. Replaceable batteries hold the get together alive for hours, and the built-in mild present makes it really feel like your personal moveable rave equipment.

Day 1 Takeaway

If that is what day one seems like, I’m bracing myself for the remainder of the week. Dreame makes me desire a cleaner flooring, Morphy Richards makes me desire a smarter kitchen, and TESSAN makes me need to throw out each ugly charger I personal.

And the most effective half? There’s nonetheless a lot left to see. Day 2, deliver it on.