In case you’re working your whole enterprise by yourself, you’re braver than most individuals since you’re competing towards corporations which have full advertising groups, designers, IT specialists, and budgets that might pay your hire for the subsequent 10 years.

And on the similar time, there’s you. You’re taking calls from shoppers and, in between these, you’re tweaking your web site. You’re writing a duplicate at midnight after which considering of your subsequent advertising marketing campaign, all to make your model seem like it belongs the place the large gamers do.

And this has nothing to do with ego/vainness.

The factor is, clients gained’t give your product an opportunity in the event that they’re undecided you’re legit. And, whether or not you prefer it or not, legitimacy often comes all the way down to notion.

So, how do you pull this off with out burning out and with out making your model seem like a complete beginner?

Let’s see.

Construct Authority with Skilled Content material

In case you use instruments like AI voice generator software program, you’ll immediately get a greater high quality of your shows and pitches.

Skilled content material is a should as a result of this reveals clients and potential enterprise companions that you just’re a trusted model. When you’ve supplies that look and sound polished, you’re now not a tiny little firm anymore; you’re a enterprise. A reputable, dependable enterprise.

Written content material is a giant a part of this as a result of blogs and even a easy whitepaper present that you just perceive your trade and also you’re capable of talk it clearly. Then there’s audio and video content material, like webinars and explainers, that make your concepts simpler to understand and provides your model a stronger presence. And even when it’s only a pitch you’re engaged on, it’s going to nonetheless maintain extra weight if it was constructed to company requirements.

Fifteen years in the past, you’d want an entire staff of individuals for this, however now, there are digital instruments you need to use to get nearly the identical impact. Your weblog can change into a narrated video, and you may document branded audio with no voice actors in any respect.

Simply be sure you stick with the identical fonts and elegance every time in order that your ‘voice’ doesn’t look like it’s coming from only one individual.

How one can Create a Cohesive Visible Id

What you say is vital, however what individuals see can be one thing you want to bear in mind.

Your visible identification is what creates the primary impression earlier than anybody reads a single phrase of your copy. In case your branding is far and wide, individuals will assume your corporation is both small or short-term—or each.

Right here’s find out how to make all of it look polished.

Spend money on a Good Web site

That is the primary cease to your potential clients, which implies it must characterize your model nicely.

It has to look severe {and professional}.

Design needs to be clear, loading pace must be quick, and it must be optimized for cell use. And don’t assume that these are some perks your guests will respect, it’s all fundamental expectations now.

Additionally, watch out with the small print like colours and format.

This tells clients that you just put work into the model (or not), so don’t make it seem like a DIY mess.

Make Branding Components Customary

Consistency is what retains you memorable, so use the identical brand, colour palette, fonts, and the type of photos actually all over the place. Your web site, social media, shows, flyers, and every little thing ought to look cohesive so individuals can acknowledge your model.

Repetition equals authority, which is why you’ll discover that many large manufacturers really feel acquainted even when you’ve solely seen their brand twice.

Use Skilled Pictures and Graphics

Your iPhone Professional simply gained’t reduce it right here.

Certain, you possibly can nonetheless take some nice photographs with the brand new iPhone. However within the eyes of shoppers, you gained’t look skilled as you’ll when you had knowledgeable devoted digital camera. With only a cellphone, they gained’t take you severely.

You want professional-level product photographs and social media graphics. Grainy photographs and/or inventory photos will immediately make you lose credibility.

Professional tip: Work on one type (similar colour palette, lighting, the identical theme or perspective, similar filters, and so on.), and use it persistently. It’s way more aesthetically pleasing to see that, plus you’re defining your model with that, and shoppers know what to anticipate, what’s potential not less than.

Don’t Overlook Templates

Templates make consistency simple.

They maintain every little thing in sync in order that your presentation decks, electronic mail signatures, enterprise playing cards, and posts on social media all observe the identical concept. Not solely will this make your model look extra skilled, however it’s going to additionally prevent a ton of time since you gained’t have to do every little thing from scratch. And ver time, this uniformity will make your enterprise look like it’s larger and extra established than it truly is.

Conclusion

It’s vital to notice that you must by no means outright lie about something regarding your corporation, together with your dimension.

However in order for you clients to take you severely, you’ll have to look severe and, fortunately, now you understand how. The larger you appear, the extra legitimacy you’ve, and the higher your likelihood is of really rising into the model you need to be.

No person must see the hustle that goes on backstage; they should see the stage you set. So what when you’re doing all of it by yourself?

Photograph by Hunters Race; Unsplash