Israeli AI agent startup Great has raised $100 million in a Sequence A spherical led by Index Ventures, with participation from Perception Companions, IVP, Bessemer, and Vine Ventures.

The massive spherical, in a market already crowded with AI agent startups, suggests Great has satisfied high tier traders it’s not simply one other GPT wrapper, however an organization constructing the infrastructure and orchestration that would scale if multi-agent techniques take off.  

The spherical brings Great’s whole funding to $134 million simply 4 months after the startup got here out of stealth with a seed spherical and a promise to assist enterprises deploy customer-facing AI brokers throughout voice, chat, and e-mail in each market and each language. The startup says it tailors the platform to every promote it serves, fine-tuning for language, cultural norms, and regulatory environments, and even organizes native groups to handle deployment.  

That method has led to fast development for the younger startup, which claims its AI brokers are already managing tens of hundreds of buyer requests each day with an 80% resolve price. Since launching, Great has expanded to Italy, Switzerland, the Netherlands, Greece, Poland, Romania, the Baltics, the Adriatics and the UAE. 

With its recent funding, Great intends to launch in Germany, Austria, the Nordics and Portugal in 2025, and plans to increase within the Asia-Pacific area in early 2026. However the firm doesn’t intend to cease with buyer help brokers.

Since its system plugs deeply into an enterprise buyer’s current software program and will be tailor-made for every market, the startup says it will likely be capable of give brokers the capabilities to carry out new duties with minimal additional effort. It’s at the moment exploring areas like worker coaching, gross sales enablement, regulatory compliance, inside IT help, and onboarding, the corporate stated. 

“The promise of AI brokers is obvious, however placing that into follow, and critically, into manufacturing, is a large problem,” Bar Winkler, CEO and co-founder of Great, stated in a press release. “It requires marrying best-in-class expertise along with flawless supply, on the bottom with prospects. That’s been our method with Great, and it’s what has pushed the accelerated adoption we’ve seen throughout markets in the previous few months.” 

Buyer-facing AI brokers are rising as the primary actual beachhead for the expertise, and traders have been possible attracted by Great’s focus right here. These use instances assist enterprises lower prices by augmenting or changing human help workers, and they combine readily into current name centre infrastructure. Crucially, in addition they carry much less threat than having an AI make inside choices autonomously — a use case that the majority enterprises aren’t able to undertake at scale but.  

Index Ventures associate Hannah Seal pointed to Great’s potential to “[move] from idea to world scale in lower than a yr” as a supply of confidence for traders. The corporate’s true edge, she stated, is its potential to deploy brokers for world enterprises that perform throughout each market and language. 

Jeff Horing, co-founder and managing director at Perception Companions, stated the adoption Great is seeing throughout industries exhibits “simply how precious culturally fluent brokers will be.”