At G2 Attain 2023, my colleague Palmer Houchins, Head of Advertising and marketing at G2, and I teamed as much as supply a glance behind the scenes at what’s taking place right here at G2.
Amid an evolving software program shopping for panorama, we shared G2’s imaginative and prescient and product roadmap for empowering and connecting each software program patrons and sellers.
G2’s imaginative and prescient to empower and join software program patrons and sellers
As Palmer shared, G2 is dedicated to overcoming the challenges of sourcing genuine software program info, striving to offer actual consumer suggestions, and helping customers to make knowledgeable choices.
In an business that strikes rapidly, real-time info is a necessity. G2’s market is the biggest and most trusted website for software program decision-making—with 90 million folks visiting G2 yearly. The facility of trustworthy buyer critiques can’t be overstated, and G2’s advertising and marketing options join software program entrepreneurs and gross sales professionals with energetic in-market patrons.
To additional assist software program patrons and distributors achieve an age of AI, we launched Monty this previous 12 months – an AI-powered software program shopping for advisor.
Monty represents only one instance of our mission to offer essentially the most up-to-date insights within the quickly evolving tech panorama, making certain software program decision-making stays efficient even within the face of fixed change.
One other manner we help the software program shopping for journey is by partnerships with market leaders like AWS and Microsoft Azure. These business stalwarts have entrusted G2 with powering their buyer critiques, amplifying our attain and affect within the area.
Self-serve patrons are on the rise. Be sure to can simply be discovered the place they’re looking
We’d be remiss if we didn’t point out the function of search engines like google and G2’s efforts in curating precious info to face out in search outcomes. The ‘proper place on the proper time’ technique proves essential as we witness the rise of self-serve empowered patrons and the consumerization of B2B shopping for.
Individuals are not solely visiting G2 to seek for software program, however after they seek for software program distributors and classes, their G2 profiles seem in search outcomes. For instance, when Google-ing “AI software program” G2’s web page is at the moment the primary natural outcome that seems.
On the finish of the day, trusted critiques and stable market presence are elementary for software program corporations. G2 is there to bridge the hole between these corporations and genuinely patrons. Via our information and options, we’re dedicated to creating the very best B2B purchaser expertise and serving to distributors forge trusted connections with their in-market patrons.
Our Product R&D roadmap priorities
With regards to our product roadmap, we’re embracing AI to revolutionize how patrons uncover software program — delivering personalised suggestions and enhancing consumer expertise by providing value-additions like collaboration instruments and interactive demos. In doing so, we goal to amplify buyer voices by gathering genuine critiques, assisted by AI. We will probably be bolstering vendor instruments, supporting integrations with gifting platforms, and sharing greatest practices on evaluate technology too.
For the 12 months forward, our precedence stays to ship first-party low-funnel purchaser intent, alongside easy and environment friendly integrations to allow use in your present workflows. To help this precedence, we’re bettering options like “Observe Your Prospects,” stack information, and phone partnerships to ship extra ROI.
Keep tuned for steady improvements that drive connection between patrons and sellers, centered on three areas: amplifying buyer voice, powering your pipeline, and reworking your technique
Innovating by way of testing, suggestions, and collaboration
With fixed improvements, G2 is transferring quicker and rising smarter – at all times with you. Our Product R&D staff can’t do that alone.
Thanks to all of these in our G2 neighborhood – our clients for providing suggestions to enhance our merchandise and suggest concepts for the roadmap, in addition to our companions for making highly effective integrations potential and lengthening the attain of G2.
We’ll proceed to iterate and experiment and proceed to welcome your entire suggestions. Thanks for serving to us form the way forward for software program.
And should you missed our “Way forward for G2” session, you’ll be able to catch the G2 Attain 2023 session recording.
