Dreamforce 2025 kicks off on Tuesday (October 14) in San Francisco, that includes greater than 1,500 keynotes, periods, and workshops. Whereas the occasion will cowl a large spectrum of matters, anticipate Salesforce to unveil its subsequent wave of autonomous AI capabilities.
Agentforce, which has been rolled out during the last yr, will shift from introduction to make use of instances. Anticipate the convention to concentrate on the maturity of the low-code device suite, showcasing new fashions of agent-to-agent (A2A) collaboration and AI workstreams that may purpose throughout gross sales, service, advertising, and commerce clouds.
Don’t be stunned to see new or up to date industry-specific Agentforce choices aimed toward verticals like healthcare, finance, and manufacturing.
AI capabilities built-in into Salesforce merchandise might be a serious theme as will knowledge readiness. For instance, search for updates and enhancements to Salesforce’s Knowledge Cloud platform, notably new instruments and options designed to make sure knowledge high quality, governance, and real-time processing.
Dreamforce has additionally historically been the venue for Salesforce to supply insights into its product and platform roadmap for the next yr.
Observe this web page for the most recent information and insights from Dreamforce 2025 because the convention unfolds – you too can check out our protection of Dreamforce 2024.
Dreamforce 2025 Information and evaluation
Salesforce updates its agentic AI pitch with Agentforce 360
October 13, 2025: Agentforce 360 might be showcased at Dreamforce this week, and unites people, brokers, apps, and knowledge, Salesforce president and chief engineering officer Srinivas Tallapragada mentioned in a media briefing
Salesforce brings agentic AI to IT service administration
October 9, 2025: Salesforce is bringing agentic AI to IT service administration (ITSM). The CRM big is taking intention at rivals like ServiceNow with Agentforce IT Service, a brand new IT help suite that leverages autonomous brokers to resolve incidents and repair requests
Salesforce airs classes discovered as Agentforce buyer zero
October 3, 2025: With Dreamforce 2025 simply per week away, Salesforce’s EVP and chief digital officer Joe Inzerillo displays on classes and missteps from the corporate’s first yr as buyer zero of Agentforce, its agentic AI platform.
From Dreamforce 2024
5 key takeaways from Dreamforce 2024
As Salesforce’s 2024 Dreamforce convention rolls up the carpet for an additional yr, right here’s a have a look at just a few excessive factors as Salesforce pitched a brand new period for its prospects, centered round Agentforce for bringing agentic AI to enterprise gross sales and repair operations.
Alation and Salesforce companion on knowledge governance for Knowledge Cloud
September 18, 2024: Knowledge intelligence platform vendor Alation has partnered with Salesforce to ship trusted, ruled knowledge throughout the enterprise. It would do that, it mentioned, with bidirectional integration between its platform and Salesforce’s to seamlessly delivers knowledge governance and end-to-end lineage inside Salesforce Knowledge Cloud.
Autodesk enlists Einstein AI to boost worker and customer support
September 17, 2024: The CAD/CAM design big is placing Salesforce generative AI to work as a part of its AI-augmented journey to boost its worker and buyer expertise.
New Knowledge Cloud options to spice up Salesforce’s AI brokers
September 17, 2024: In a transfer designed to empower its AI brokers with a lift in capabilities, Salesforce is rolling out new options for its Knowledge Cloud. The main focus is on enhancing the information accessibility and processing energy for Einstein, Salesforce’s AI engine. The brand new options embody knowledge lakes for storing massive quantities of knowledge, knowledge warehousing for structured knowledge evaluation, and streaming knowledge ingestion for real-time insights. Salesforce hopes that by enhancing knowledge administration, its AI brokers to deal with complicated duties, personalize interactions, and in the end drive gross sales and enhance buyer satisfaction.
Certinia showcases Buyer Success Cloud at Dreamforce
September 17, 2024: Skilled providers automation agency Certinia used the Salesforce Dreamforce 2024 convention in San Francisco to announce its Buyer Success Cloud resolution. This cloud-based platform is designed to assist enterprises remodel buyer experiences by providing a hub for managing all buyer interactions. Natively constructed on the Salesforce platform, CS Cloud makes use of the identical underlying database as Certinia’s marquee product, Skilled Companies Cloud (PS Cloud), however with a view to the wants of the client success supervisor moderately than a supervisor {of professional} providers.
Slack opens as much as third-party AI ‘brokers’
September 16: Slack is opening its platform to third-party AI brokers. The transfer is designed to combine AI assistants from Asana, Adobe, Anthropic, Field and others straight into Slack workflows. In line with an announcement from Salesforce, customers can work together with these AI brokers to entry knowledge, replace information and draft emails with out leaving the Slack platform. Different AI options in Slack are receiving upgradesinclude AI-powered summaries for video calls and an AI workflow builder designed to automate duties.
Associated protection
Salesforce unveils Agentforce to assist create autonomous AI bots
September 12, 2024: The CRM big’s new low-code suite allows enterprises to construct AI brokers that may purpose for themselves when finishing gross sales, service, advertising, and commerce duties.
Salesforce to accumulate knowledge safety specialist Personal Firm for $1.9 billion
September 6, 2024: Cloud-based CRM vendor Salesforce signed a definitive settlement to accumulate Personal Firm, an information safety and knowledge administration options firm for $1.9 billion in money. Salesforce mentioned the rising use of AI and generative AI has heightened prospects’ consciousness of their want to guard and handle knowledge, and Personal’s options will improve availability, safety, and compliance of buyer knowledge throughout Salesforce’s platform.
Salesforce mulls consumption pricing for AI brokers
August 30, 2024: Salesforce is mulling a brand new pricing mannequin for AI agent conversations because it gears up for the discharge of Einstein 1 Agentforce Platform. Agentforce is a low-code/no-code platform for constructing autonomous AI brokers that Salesforce co-founder, Chairman, and CEO Marc Benioff is predicted to element in his Dreamforce 2024 keynote in September. Throughout the CRM big’s 2QFY25 earnings name on Aug. 28, Morgan Stanley Analyst Keith Weiss famous that with Salesforce promising huge productiveness features from AI brokers traders are anxious that Salesforce prospects might want to license fewer seats.
Salesforce unveils autonomous brokers for gross sales groups
August 22, 2024: Salesforce introduced two autonomous brokers geared to assist gross sales groups scale their operations and hone their negotiation expertise. Slated for common availability in October, Einstein Gross sales Improvement Rep (SDR) Agent and Einstein Gross sales Coach Agent might be accessible by Gross sales Cloud. Each brokers are constructed on Salesforce’s Einstein 1 Agentforce Platform, a forthcoming low-code/no-code platform for constructing autonomous AI brokers
Salesforce to accumulate PoS startup PredictSpring to enhance Commerce Cloud
August 2, 2024: Buyer relationship administration (CRM) software program supplier Salesforce will purchase cloud-based point-of-sale (PoS) software program vendor PredictSpring to enhance its present Buyer 360 capabilities in an try to get a stronger maintain within the retail {industry}. The California-based startup’s PoS methods allow retailer associates to have interaction customers and full transactions from wherever within the retailer through a cell system, Salesforce mentioned in an announcement.
Salesforce debuts gen AI benchmark for CRM
June 17, 2024: Salesforce introduced a gen AI benchmark for CRM, which goals to assist companies make extra knowledgeable selections when selecting massive language fashions (LLMs) to be used with enterprise functions. “Prospects don’t simply need the perfect mannequin,” explains Clara Shih, CEO of Salesforce AI. “They need to be certain it’s the perfect mannequin that’s compliant, suits their safety requirements, and doesn’t break the financial institution.”
Salesforce-Informatica acquisition talks fall by
April 12, 2024: Salesforce’s negotiations to accumulate Informatica, an enterprise knowledge administration software program supplier have fallen by as each couldn’t agree on the phrases of the deal. The disagreement concerning the phrases of the deal is extra prone to be across the worth of every share of Informatica, WSJ reported, including that Salesforce was negotiating a mid-30s worth per share with the enterprise knowledge administration software program supplier.
