Dobbies Backyard Centres has teamed up with monetary expertise platform Adyen to streamline its funds infrastructure throughout all gross sales channels. The retailer, which operates 53 shops nationwide, will undertake Adyen’s unified commerce resolution to handle funds from in-store tills and terminals to on-line orders.

The transfer is a part of a broader funding technique for Dobbies, which is presently present process a £4million retailer refurbishment programme. By integrating with a single platform, Dobbies goals to realize a consolidated view of buyer transactions, which it states will allow quicker service and a extra environment friendly returns course of.

In accordance with the corporate, the brand new system will considerably cut back the time it takes for workers to resolve fee queries. Beforehand, resolving a difficulty may take as much as three hours, whereas the built-in platform is predicted to permit colleagues to handle most points in underneath ten minutes.

Enhancing buyer loyalty and in-store expertise

The partnership additionally helps Dobbies’ loyalty programme, which has 1.4 million members. The retailer plans to make use of the improved buyer insights from the unified platform to raised perceive buying behaviour, permitting for extra personalised rewards and tailor-made buyer experiences all year long.

The necessity for a versatile funds system was highlighted by the various nature of Dobbies’ enterprise, which incorporates retail, hospitality, and experiential choices inside its backyard centres.

Keith Keenan, IT director at Dobbies, mentioned: “Adyen provides us the agility to remain forward of retail tendencies and the visibility to make sure we’re stocked with what issues most to our prospects. It additionally permits us to ship a constant, fashionable fee expertise – whether or not prospects store in-store or on-line, whereas empowering our colleagues with real-time insights that improve our service.”

Nicole Olbe, managing director at Adyen, additionally added: “We’re happy to accomplice with a model so rooted in its neighborhood, supporting their groups with the expertise to supply easy, versatile fee experiences.”

Dobbies was based in 1865 and is celebrating its a hundred and sixtieth anniversary this 12 months. Nearly all of its shops characteristic a restaurant or espresso store alongside conventional retail choices. Adyen’s platform offers end-to-end funds capabilities, knowledge insights in addition to monetary merchandise, and is utilized by a variety of worldwide firms.