ChatGPT’s cell app progress might have hit its peak, based on a brand new evaluation of obtain traits and each day energetic customers offered by the third-party app intelligence agency Apptopia. Its estimates point out that new person progress, measured by share modifications in new world downloads, slowed after April.

The agency seemed on the world each day energetic person (DAU) progress and located that the numbers have begun to even out over the previous month or so.

Though October is simply half over, the agency says it’s on tempo to be down 8.1% by way of a month-over-month share change in world downloads.

To be clear, it is a take a look at obtain progress, not whole downloads. By way of sheer variety of new installs, ChatGPT’s cell app remains to be doing effectively, with tens of millions of downloads per day.

Nonetheless, seeing the obtain progress stall can counsel that an app’s total tempo of progress is slowing. In ChatGPT’s case, elevated competitors and modifications to its AI mannequin’s traits might be responsible.

Diving in deeper, different metrics point out that common time spent per DAU within the U.S., particularly, has dropped 22.5% since July, and common classes per DAU within the U.S. are additionally down by 20.7%.

This means that U.S. customers are spending much less time in ChatGPT’s app and are opening it fewer occasions per day. Person churn within the U.S. has additionally dropped and stabilized throughout this time, indicating that the app is now retaining its core customers and seeing fewer who simply drop by briefly to experiment, then abandon the app.

OpenAI didn’t reply to a request for remark.

Past merely reaching its peak, there are different components that would have performed a task right here. That features not solely competitors from Google’s Gemini, but additionally person engagement modifications following an April replace that was designed to make the chatbot’s AI mannequin much less sycophantic. This continued with the August launch of GPT-5, which was stated to be much less personable, as effectively.

Nonetheless, Apptopia notes that ChatGPT’s common time spent per DAU and common classes per DAU metrics had been trending downward earlier than the sharp rise of its competitor, Google’s Gemini, which shot as much as the highest charts in September due to the discharge of Google’s new AI picture mannequin, Nano Banana.

So whereas Gemini’s progress might have influenced among the newer drops in ChatGPT’s core metrics, it doesn’t clarify the general development, the agency says.

Plus, Apptopia factors out that if solely common time spent per DAU was dropping, however not common classes per DAU, it might have prompt that folks had been getting extra environment friendly with their ChatGPT queries. However since each are on the decline, that’s not the case.

As a substitute, Apptopia says it’s potential that the experimentation part with the ChatGPT app is over, and now it’s turning into part of customers’ each day routines. Individuals are possible utilizing the app once they want it or keep in mind to make use of it, as in contrast with the elevated use it noticed when it was nonetheless new.

For OpenAI, meaning the corporate should spend money on app advertising or launch new options for it to spice up a few of these core metrics once more, simply as different established cell apps should do. It might probably not depend on novelty alone to offer progress.