FemTech startup Unfabled out of London has simply raised an extra €1.4 million for his or her girls’s well being platform, in addition to increasing into 737 Boots shops throughout the UK – bringing complete Seed funding to simply over €3.3 million.
Among the many buyers is Arāya Ventures, based by Managing Associate Rupa Popat and backed by British Enterprise Investments (BBI). Notably, that is BBI’s first-ever dedication to a solo GP. Funding into Unfabled has been comprised of their Arāya Tremendous Angel Fund, a community-powered mannequin that mirrors Unfabled’s personal DNA of ladies supporting girls.
Founder Hannah Samano stated: “Ladies’s well being has been sidelined for a lot too lengthy. At Unfabled, we’ve proven that once you actually take heed to girls, you don’t simply create higher merchandise – you create a motion. Boots increasing our footprint by over 1000% proves that ladies’s well being is now not area of interest. We’re proud to be constructing a model, a neighborhood, and a class that retailers and buyers can now not ignore.”
Unfabled’s elevate displays continued investor curiosity in Europe’s girls’s well being and wellness ecosystem in 2025.
Related exercise has been seen throughout the continent, with Paris-based Solence securing €1.6 million to broaden its AI-driven therapeutics app for PCOS, and Stockholm-headquartered Hormona closing a €7.8 million spherical to scale its hormone monitoring platform. Even adjoining segments, resembling males’s digital wellness, have attracted investor consideration – as proven by Dutch startup Fellos elevating €2 million for its telehealth providers.
Inside this context, Unfabled’s mixture of female-led capital, community-powered product improvement, and fast retail enlargement positions it as one of many UK’s most seen contributors to the subsequent section of accessible, consumer-focused girls’s well being innovation.
Rupa Popat, Common Associate at Arāya Ventures, added: “Unfabled represents the way forward for girls’s well being: community-driven, culturally related, and commercially explosive. Hannah has constructed unparalleled momentum, with DTC progress that has translated immediately into retail success. We’re thrilled to again her and this model at such a pivotal stage.”
The corporate says that ladies’s well being has lengthy been underserved, underfunded, and handled as a distinct segment. Regardless of making up half the inhabitants, solely 5% of well being analysis is devoted to girls’s well being, with simply 1% centered on non-cancer-related situations. But the necessity is simple.
In accordance with the corporate, greater than 90% of ladies report experiencing troublesome signs associated to their cycle – from cramps and fatigue to hormonal imbalances – with out ample assist.
Funded in 2021 by Hannah Samano, Unfabled was created with the drive to vary that. A platform created “by girls, for girls“, Unfabled is powered by neighborhood, knowledge, and lived expertise.
Moreover, 67% of investments into Unfabled have come from feminine buyers, in comparison with an business common the place simply 14% of angel buyers are girls and solely 15% of senior VC roles are held by girls.
Retail chain Boots launched six of the model’s Necessities dietary supplements into 50 shops in December 2024. The model’s efficiency has now led Boots to broaden Unfabled’s footprint by over 1000%, bringing the vary to 737 shops nationwide. The model was handpicked as one of many first entrants into Boots Ignite, the retailer’s accelerator programme for trending and viral manufacturers.
The Unfabled Necessities vary embrace dietary supplements for bloating, cramps, low vitality, sleep, and stress, can also be proving fashionable.
On the coronary heart of the model is Unfabled Labs, a community-led methodology the place traits are noticed, examined, and validated earlier than being quickly translated into merchandise. This mannequin seems to be to make sure that each complement Unfabled creates is backed by each science and client demand.
