Sierra, a 21-month-old, San Francisco-based startup that builds customer support AI brokers for enterprises, introduced on Friday that it reached $100 million in annual income run charge (ARR). The corporate’s fast progress suggests that companies throughout industries are embracing AI brokers.

The startup’s progress charge shocked even its seasoned co-founders, former Salesforce co-CEO Bret Taylor and longtime Google alum Clay Bavor, who wrote on their weblog: “That’s a heck of so much faster than we anticipated.”

Sierra’s prospects embody tech corporations like Deliveroo, Discord, Ramp, Rivian, SoFi, and Tubi, in addition to well-established companies outdoors of the tech sector, corresponding to ADT, Bissell, Vans, Cigna, and SiriusXM.

Taylor and Bavor stated they anticipated tech corporations would really feel comfy experimenting with AI customer support brokers, however they have been astounded that older companies additionally turned Sierra’s prospects.

The corporate says it may possibly construct AI brokers that may deal with duties like authenticating sufferers for healthcare suppliers, processing returns, ordering alternative bank cards, and serving to prospects apply for mortgages — primarily automating customer support work that beforehand required human brokers.

Sierra faces competitors from startups like Decagon and Intercom, however the firm claims to be the chief within the AI customer support class.

Sierra was final valued at $10 billion when it raised a $350 million spherical led by Greenoaks Capital in September. Different buyers within the firm embody Sequoia, Benchmark, ICONIQ, and Thrive Capital.

Primarily based on its $100 million ARR, Sierra is at the moment valued at a 100x income a number of, a hefty valuation regardless of its exceptionally quick progress.

The startup employs an outcomes-based pricing mannequin, charging prospects for accomplished work somewhat than charging flat subscription charges.

Taylor and Bavor met at Google in 2005, the place Taylor employed Bavor as an affiliate product supervisor.

A Stanford pc science graduate, Taylor co-created Google Maps earlier than founding FriendFeed, which Fb acquired. At Fb, he served as CTO and helped create the enduring “Like” button. He later based Quip, a Google Docs competitor that Salesforce acquired for $750 million in 2016.

Taylor went on to function Salesforce co-CEO alongside Marc Benioff for over a 12 months. After Taylor left Salesforce in 2023, Bavor — who had spent 18 years at Google main merchandise like Gmail and Google Drive — invited him to lunch, the place they determined to launch Sierra.