November 20, 2025
Black Thought and Questlove consider within the “vison and drive” of newly appointed “Two One 5 Leisure” Common Supervisor Cole Brown.
Hip-hop icons and businessmen Questlove and Black Thought introduced the addition of Cole Brown as normal supervisor and head of enterprise operations at their manufacturing firm Two One 5 Leisure.
Brown is nicely versed in leisure. He has executive-produced Magic Metropolis: An American Fantasy for Starz community and written for CNN and NBC. He’s additionally the creator of Greyboy: Discovering Blackness in a White World. In different roles, Brown oversaw scripted growth and constructed model content material methods. The corporate has already produced acclaimed works, together with Summer time of Soul and partnered with corporations such because the Home of Mouse. They’ve an upcoming documentary on Earth, Wind & Hearth.
Brown will concentrate on “growing and executing a cohesive enterprise technique that leverages the corporate’s storytelling experience and artistic community to achieve wider audiences and construct enduring cultural influence,” Deadline reported.
“As Two One 5 Leisure continues to develop, we couldn’t be extra excited to welcome Cole Brown to the household as Common Supervisor and Head of Enterprise Operations,” Questlove and Black Thought mentioned in a joint assertion launched to Deadline. “Together with his imaginative and prescient and drive, we’re excited to have him aboard to assist deliver to life the initiatives we’re so keen about and share these vital tales with the world.”
Veterans in music leisure, Questlove and Black Thought are gaining a powerful footing in different artistic shops. Artist-owned corporations, like Two One 5, have gotten the norm. Hip-hop artists are scaling multiplatform companies relatively than merely releasing data.
Kendrick Lamar, one other music titan, additionally took his growth into multimedia ventures to the following degree. In early 2025, Lamar’s Venture 3 Company launched underneath his guardian firm, pgLang, with artistic companion Dave Free.
Free as soon as informed Quick Firm, its “how will we construct foundational constructions for the enterprise so we will final long run… versus attempting to do an excessive amount of without delay and being slowed down.” The transfer by Two One 5 mirrors that long-term mindset.
As the corporate enters this new part, business watchers will monitor the way it executes throughout the converging terrain of music licensing, streaming, branded leisure, and cultural storytelling. For Questlove and Black Thought, the rent alerts a readiness to guide — not simply in entrance of the digicam or behind the drum equipment, however on the intersection of tradition, enterprise, and possession.
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