Stockholm’s Spiich Labs, a startup creating an agent-first AI assistant, at this time introduced a €600k pre-Seed funding spherical to get rid of 8+ hours of weekly administrative work.
The spherical was led by Ampli Ventures, with backing from founders of Lovable, Tandem Well being, Neo4j, Creandum, and OpenAI’s head of startups.
Johan Torssell, CEO and founding father of Spiich, stated: “I turned down Palantir to construct Spiich after watching startup founders and their gross sales groups lose complete days to admin work that may very well be automated.”
The pre-Seed spherical matches right into a wider European development in 2025 in direction of automating income and CRM workflows with conversational or agentic AI.
Comparable exercise has been recorded by Bizzy in Belgium, which secured €4 million to increase its AI Gross sales Agent for lead qualification and enrichment; TODAY in Denmark, which raised €1 million to automate documentation and sales-advisory duties; and Genial in France, which attracted €1.8 million for AI brokers dealing with gross sales and customer-relations.
Collectively these 4 European startups symbolize roughly €7 million in disclosed funding throughout 2025, underscoring constant investor urge for food for instruments that use AI brokers to streamline gross sales operations.
Spiich’s Sweden-based place offers it regional distinction inside this cohort, and its give attention to an agent-first structure aligns with the broader transfer to rebuild B2B software program for AI-native workflows quite than layering automation onto legacy methods.
“Gross sales reps needs to be constructing relationships and shutting offers, not populating fields in a CRM. We constructed the product that we wished existed – one which works wherever the gross sales rep is, by means of easy dialog. The traction in our first 4 months proved the market was determined for this, and we’re simply getting began,” added Torssell.
Based in 2025 by Johan Torssell and Dennis Hadzialic, Spiich serves clients throughout 5 nations with its AI gross sales assistant that eliminates administrative work for income groups.
The platform handles CRM updates, assembly preparation, and follow-ups by means of conversational instructions – letting gross sales professionals give attention to constructing relationships and shutting offers, not the CRM admin they despise.
In line with the corporate, B2B gross sales groups spend 65% of their time on non-selling actions – a €300 billion international drag on productiveness – and Spiich offers that point again by automating what gross sales professionals hate most: CRM updates, assembly preparation, and follow-ups.
The corporate’s agent-first AI assistant reportedly eliminates 8+ hours of weekly administrative work by means of conversational instructions
The platform integrates natively with HubSpot, Attio, and Google Workspace, permitting reps to replace CRM information by means of textual content or voice instructions. It robotically generates each day assembly briefs by synthesising CRM knowledge, electronic mail threads, and firm analysis, then drafts personalised follow-ups based mostly on dialog context.
Emil Eifrem, Founder and CEO of Neo4j, stated: “What’s attention-grabbing about Spiich is what’s beneath the hood – they’ve rebuilt gross sales software program from first ideas for AI, not simply bolted it onto legacy methods. This agent-first structure unlocks prospects conventional CRMs merely can’t ship.
“However the bigger imaginative and prescient excites me most: a whole ecosystem of AI brokers working throughout the gross sales workflow, sharing context seamlessly. That is the template for a way B2B software program needs to be rebuilt within the AI period.”
The funding will increase native CRM integration, improve proactive intelligence options, and scale operations to succeed in 2,000 gross sales professionals by finish of 2026. Spiich is now onboarding international clients – concentrating on B2B SaaS groups with 20-200 reps – to make each gross sales group AI-native.
